how to manage your social media presence in just 10 minutes a day! and be more popular than the...
TRANSCRIPT
How To Manage Your Social Media Presence in Just 10 Minutes A Day!
And be more popular than the local news guy!
A Couple Things You Will Need
Like | Connection | Follow• What does just one of these mean to your
business?
• If you don’t engage and interact with them• The average Facebook user has 245 friends.
But the average friend on Facebook has 359 friends. Pew Center’s Internet and American Life Project.
Get This!
Have You?• Made a list of everyone you know
– That knows, likes and trusts you?• Made Friends, Connected or Followed them
– On Facebook– On LinkedIn– On Pinterest– Twitter (The Younger Crowd)– Google + (Circles)
• Reached out to them on a monthly basis– Email– Facebook– Hand written post card– LinkedIn– Text– Tweet– Google +
Results
Most Used Social Media
Minutes and Hours Per Week
Setting Some Goals• What are you trying to accomplish?
– Past clients and their friends, family and co-workers– Build deeper relationships with those that know, like and trust you
• Block out 10 -15 minutes a day to engage and interact– Past clients, current clients, go deep with them on a friendship level
• Drive more people to your website
• Build your brand
• Build your database (More people that know like and trust you)
• Generate leads
• Create Buzz
Prepping For Your New Routine• Get set up on all the networks you would like to cover
– Twitter Account– LinkedIn Account– Facebook Personal– Facebook Business– Facebook Group(s)– Pinterest Account– Google +
• When setting up your networks make sure you include the following:
– Photo and/ or logo– Links back to your website– Content about you and your company
Ask or have your assistants and partners set up accounts to help promote you!
What Should You Be Monitoring
• Facebook– Reverse engineering (Clients)– Kids– Grandkids– Photo’s– Love for something– Birthdays– Graduations– Contests– Life
These days, the content on Facebook almost fully mirrors many individuals’ lives.
My Favorite App
4 Ways People Can Interact On Facebook That You Should Be Monitoring
• Wall Posts• Comments• Likes• Shares• Private messages
Important Settings
• You don’t want to overwhelm your wall with too many posts per day.
• In fact, doing so may prevent your posts from getting into your followers’ news feeds.
• Best practices for Facebook suggest 3 posts per day at the most– Morning– Lunch– Late afternoon
Twitter• Relevant questions about your company
• Relevant questions about your industry
• Requests for support
• Complaints and feedback
• Praise
• Competitor mentions
• Industry leaders
• Profile • Group Discussions
– You can be a part 50 groups
Google +
• Google is introducing Direct Connect, a feature that will let searchers call up a Google+ page by simply adding a "+" before their queries
• Comments
• Circle Streams
Pinterest!
• How to integrate and automate Pinterest using
• RSS (Really Simple Syndication)• Push to your social media sites of choice. • http://pinterest.com/username/feed.rss
Katie Lance’s 5 Tips I Agree With
• Be Consistent• Have a Content Strategy• Never Forget: Real Estate is Local• Dip Your Toe Into More Than One Stream• Find a Way to Measure the Success of Your
Efforts
Seriously?
• So you should be involved in and managing
– Facebook – Twitter– LinkedIn– Google +
But Scott you forgot about Pinterest and
• I run a Real Estate company not a social media company. There is no way I can manage all this in 10 minutes a day, I can’t even do this in an hour a day!
www.budurl.com/bigsurprise
Bufferapp.com
Okay My Secret!
Its Free Up To 5 Social Profiles
Step 2
Step 3
Connect With Facebook
Sign In To Facebook
Choose Your Pages and Groups
One Post In Hootsuite