1. InBusiness Expo Oct. 19, 2011 | Madison, Wi ! B2B Experience professional services, manufacturing, engineering, architecture, accounCng, IT consulCng service rms. ! Unique focus - technical products (Lead GeneraCon, Sales, MarkeCng, Product Development) ! 25 years + experience ! Based in the Midwest with naConal reach.

2. If you lose money for the rm based on bad decisions, I will be understanding. If you lose reputa;on for the rm, I will be ruthless. Warren Buet 3. Search For Your Online Brand ! Brand You ! Company Brand ! Product Brand 4 4. 105 4/09 Website30,500 2/11 135,000 9/11 167,000 10/11 Twitter LinkedInDirectoriesand SocialMulCmedia AddressBooks PodcastFacebook5 5. What is found in your video or image search 6. WebsiteFaceBookFlickr Google+7 7. RecommendaCon Chain 8 8. h_p://540seo.com/are-online-reviews...-your-business 9. Change Your Thinking! ! 78% trust recommendaCons from social graph ! 90% of B2B buyers trust peer reviews 10 10. ORM: Paint Your Own Picture ! Aligning business goals & objecCves ! Get found !Have content to share ! Be serious about listening and engaging !Measure success 11 11. Build a Social Media Business Strategy Goal (Business Goal) 16,000 i Strategy (Aligned with Goals) Tools (Selected to fulll strategy) 12 Copyright 2003-2010 - Wendy Soucie ConsulCng LLC All Rights Reserved 12. Social Media MarkeCng Framework Monitor the market conversaCon IdenCfy and Understand the impact Measure, engage the inuencers Rinse, Repeat Empower Maximize consumer digital asset advocates distribuCon Source: IBM Sales Teams and the Business Value of Social Soiware 2008 13. Goals for your personal brand? Build professional network Create buzz Trusted resource Promote yourself Grow revenue Establish prominence for yourself because itmakes you a little more valuable. - Scott Monty, Ford Motor Company 14. Monitor the Market ConversaCon Analyze and understand your market from a social point of view ! Do an audit of your ecosystem ! Monitor - Customer - Brand or products - Partner or vendors SocialMedia-Academy.com - CompeCCon 15 Copyright 2009 Wendy Soucie ConsulCng LLC - All Rights Reserved 15. Inuencer IdenCcaCon 16 16. 17 Source: Neicole Crepeau 17. Dene Monitoring Process ! Listen to the ecosystem Google Alerts to start Build a search on Twi_er Search.twi_er.com Summize.com Blogs use TechnoraCc MulCmedia Alltheweb.com h_p://searchenginewatch.com/arCcle/2066693/MulCmedia-SearchEngines-Image-Audio-Video-Searching Paid tools are more robust 18 Copyright 2009 Wendy Soucie ConsulCng LLC - All Rights Reserved 18. A Process For Ecosystem Building ! Network ! Contribute ! ParCcipaCon SocialMedia-Academy.com Track so you can begin to measure ROI and social capital value 19 Copyright 2009 Wendy Soucie ConsulCng LLC - All Rights Reserved 19 19. Network Building Process Business Proles Network Contribute ParCcipate ApplicaCons 20 20. Establishing a prole I already have a prole - so what do I do now? 21 Copyright 2009 Wendy Soucie ConsulCng LLC - All Rights 21 Reserved 21. Establishing a prole The prole is more than your picture and name Consistency of brand message Claim prole name in all places (www.knowem.com) Keyword market phrase focused Tip: Build it in a separate word document 22 22 22. Example Prole Names 23. Key a_ributes of any prole ! Image headshot of just you ! Look and feel Website, Twi_er, Virtual CV, Slideshare ! Link back to key sites website, blog, social media link (www.xeesm.com) ! Prole name Use your real name. Know the dierence between personal prole/company brand prole 24 24. Headlines, SubCtles, Summaries 25 25. Twi_er Prole 26. 28 27. Get Facebook & Google together Step One: Clean Up Your Prole Step Two: Change Your Privacy SeEngs to Public Step Three: Use Your Actual Name Step Four: Dont Forget Your Vanity URL facebook.com/wendy.soucie Step Five: Links! Wendy Soucie on Facebook would be a good link but Wendy Soucie on Facebook would not). Add the properly worded link to other social proles 28. NCP Model - Networking Network size does ma_er 31 31 29. Goals determine size of network Sales and markeCng Large and diverse Customer Service broad C-Level - possible selecCve at C-level HR large at the recruiCng level, select at the execuCve level Product Manager broad/ large or small Engineering / Manufacturing - SelecCve 32 30. LinkedIn 31. Where to Monitor FREE Paid Google Alerts google.com/ Radian6 - /month + alerts Alterian $500/month, Yahoo Alerts ScoutLabs starCng $250/alerts.yahoo.com month (Free version) RSS feed subscripCons to BrandsEye StarCng at $1 search results: USD/month TechnoraC, Feedster, Naymz Premium service is Yahoo & Google News, $9.95 USD/month BlogPulse, LinkedIn ReputaConDefenders Social Media via tags MyReputaCon $14.95 USD/ tagbulb.com, month tagfetch.com, keotag.com Trackur StarCng at $18 USD/ month 32. What is the content of value you have to share? 36 ContribuSon 36 33. Cross Pollinate Your media Blogs Podcasts Videos Photos Ebooks PDFs Slideshows PresentaCons News releases Event Directory lisCngs Wordle.net 37 34. What to Publish and Share 35. Use ExisCng Digital Material Emails > blog posts Forum posts > blog posts Blog posts > presentaCons PresentaCons > blogs Event video > blog post Interview clients > blog Company info > public reports Company info > presentaCons 36. ParCcipaCon is the Social Capital 37. ParCcipaCon Feedback or consumpCon is MOST important. Comments ReacCon AcCon Evangelism 41 38. 43 39. Social engagement - the right way Measure and track success 44 40. Track Twi_ergrader 41. FaceBook 42. When things go wrong If you nd a negaCve situaCon: ! Research what is the truth ! If not, provide the facts and ask for correcCons ! If yes, then oer to discuss ! Be ready to respond with your own blog ! Be honest, be transparent and LISTEN 43. Avoiding Bad Reviews h_p://540seo.com/are-online-reviews...-your-business 44. Personal Brand Strategy Clarify How are going to achieve an objecCve? Build social What element of plan extends into social and how will you brand it? Learn from others Is it tailored to your situaCon? Be realisCc What resources? Get training Do you know how to apply the tools? Sustainable Only take on what you can sustain long term. You can always add more. Dene success Can you agree on measurement? Business Clarify Brand Extend MarkeCng Tools Copyright 2009 Wendy Soucie 52 ConsulCng LLC - All Rights Reserved 45. Make yourself a plan 1. Make sure you are found - search opCmize digital assets 2. Manage it 3. Humanize your brand 4. OpCmize good news 5. Respond to posiCve and negaCve 6. Amplify and create evangelists 7. Track and measure 46. Your QuesCons? 47. Wendy Soucie ConsulCng provides: ! Social media assessments ! Social media strategy ! MarkeCng best pracCces ! Thought leadership strategies ! Training on tools ! ImplementaCon help and coaching ! Manufacturing experience ! Technical Product ExperCse Social web links: h_p://xeeME.com/wendysoucie 55 55 48. Partnerships | Strategic Alliances | Joint Venture Wendy Soucie ConsulCng Social Business ConsulCng Group (Sobizco) End Result MarkeCng Nurture markeCng and research Social Media Academy CerCed Social Media Consultant Founding Member, Alumni, Faculty Black Diamond Consultant XeeMe Social CRM Business Partner Wisconsin IA CerCed LinkedIn and Social Media Trainer Images from IstockPhoto.com & WSC Find me at h_p://XeeMe.com/wendysoucie 56