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16TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS

BUSINESS TRANSFORMATION: COMMUNICATING WHAT MATTERS

INCLUDINGWEBRANKING AWARDS 2017

ITALY & SWITZERLAND

22 NOVEMBER 2017 Corriere della Sera - Milan

Web Communications and Corporate IdentityGRUPPO HERA

Head of Web CommunicationsERG

Digital CommunicationTIM

This is definitely the most anticipated and significant corporate communications event in our calendar. Not only does it always stimulate our creativity, but it also presents

the best digital corporate communications has to offer.

““

I have joined the seminar for 12 years in a row...and once again I won’t miss it! This event still remains an interesting opportunity to learn from the best in class in digital

communication and to expand your network. Looking forward to it!

““

Always a good idea: charismatic speakers, inspiring topics about digital communication,

very interesting people! See you in Milan!

““

Head of DigitalTERNA

For ten years and counting, this is the event of the

year that we, as Terna’s digital team, look forward

to. Quality is always a guarantee: evolution of digital trends, sharing corporate stories, best practice examples, and

meeting new people in the industry – these are just

some of the things we look forward to. What will be the key takeaways this year? The only way to find out is to be there! And we will be

there.

“

“

Head Digital Project ManagementUBS

It was a great honour to take part in Lundquist’s Digital Leadership Programme. I was impressed by the professional organization, the discussions within the group as well the presentations and

the exchange with the speakers.

“

“

The world certainly isn’t standing still these days. Given the speed of the dramatic changes we are living through, businesses can’t afford to be out of step. If you need to get one thing right in your corporate communications, it is to convey how your business is adapting and staying competitive.

In essence, this is because transformation has dramatic impacts on people and their perceptions.

Transmitting a clear, relevant and timely view on how your company is changing is key to maintaining the trust of financial markets, business partners and employees, all the way through to consumers.

Communicating what matters becomes a priority. With the constant risk of merely adding to the “noise” in digital channels, companies need to have a laser-like focus on what matters most for their business success, today and tomorrow.

The seminar will show how to effectively communicate your business transformation with a mix of case studies, panel discussions and new research.

As always, we will also present an overview of the state of corporate digital communications in 2017, including trends and predictions for 2018 as well as insights from the UK, US and Nordic markets.

Last year saw more than 140 companies registered and we’ve gathered a few words of appreciation from some of them in this brochure. We are pleased to invite you to this year’s seminar in the knowledge that it will give you valuable input into your corporate communications with a digital-first perspective.

Thanks to our sponsors Euroland and Siteimprove, we are happy to offer the event free of charge.

We look forward to seeing you in Milan!

BUSINESS TRANSFORMATION: COMMUNICATING WHAT MATTERS

Joakim LundquistCEO LUNDQUIST

#webranking

I have attended several of Lundquist’s conferences and workshops over the past few years and always appreciated the high quality of the speakers and the great networking opportunities.

““

Head of Editorial Office, Executive DirectorJULIUS BAER

Great event for the latest insights on digital trends and for networking.

““

Key Account ManagerUBS

#webranking

KEYNOTE SPEAKER

CALUM CHACECalum Chace is a best-selling writer and sought-after speaker on artificial intelligence. He focuses on the medium- and long-term impact of AI on all of us as individuals, societies and economies. His non-fiction books on AI are The Economic Singularity, about the prospect of widespread technological unemployment, and Surviving AI, about the likelihood of strong AI and superintelligence. He is also the author of Pandora’s Brain, a techno-thriller about the first superintelligence. He runs a blog on the subject at: www.pandoras-brain.com.

Before becoming a full-time writer and speaker, Calum had a 30-year career in journalism and business, in which he was a marketer, a strategy consultant and a CEO. He maintains his interest in business by serving as chairman and coach for a selection of growing companies. In 2000 he co-wrote The Internet Startup Bible, a business best-seller published by Random House.

A long time ago, Calum studied philosophy at Oxford University, where he discovered that the science fiction he had been reading since boyhood was actually philosophy in fancy dress.

Registration and coffee

WelcomeMassimo Fracaro, Editor in Chief, L’Economia

The state of corporate digital communicationsJoakim Lundquist, CEO of Lundquist“The state of corporate digital communications 2017: trends and predictions”

Tapping into the latest trend and debates in digital corporate communications:

AGENDA

10:15

10:45

11:30

11:50 International perspectives

Martina Scapin, Webranking Researcher“Best practices from around Europe”

Andrew Thomas, Publishing editor of Transform and Communicate magazines“The UK perspective”

Helena Wennergren, Client Director and Head of Research, Comprend“The Nordic perspective”

Swedish Christmas buffet 13:00

Keynote speakerCalum Chace, best-selling writer“Artificial intelligence: impact on corporate communications”

10:50

Business transformation: Communicating what mattersJames Osborne, Partner and Head of Sustainability, Lundquist“The state of the art of sustainability in Europe: digital is defining a new era”

14:15

Daniele Righi, Head of Social Media, Lundquist“Fans and followers: how sustainability can reinforce your social media presence”

Joakim Lundquist, CEO of Lundquist, moderator

Coffee break15:15

How business transformation is changing the way we communicate (panel discussion)

15:45 Business transformation at work

Luca Torchia, Head of External Communication and Sustainability, Terna

Jessica Spina, Head of Investor Relations, Mediobanca

Giovanni Brambilla, Founder and CEO, AcomeA SGR

Three perspectives on how companies are evolving and what it means to communications and stakeholder relations

16:40 CEO Perspectives

Awards Ceremony17:15

Closing and aperitif18:00

Recognizing the best performing companies in Italy & Switzerland in Webranking 2017-18

Marco Alverà, Chief Executive Officer, Snam

Gianni Vittorio Armani, Chairman and Chief Executive Officer, Anas

Sara Rusconi, Partner and Head of Content Strategy, Lundquist“Business transformation at work”

Jens Klint Hansen, Investor Relations Director, Gruppo Hera

It is always a real plus to gather with top CSR professionals and share inspiring testimonies in well organized and efficient workshops.

““

CSR Communication DirectorORANGE

It’s a highly recommended five star event.

““

Head of Crisis Communications TUI GROUP

#webranking

LOCATION

CORRIERE DELLA SERADino Buzzati hall

Via Balzan, 3 - Milan - Italy

SPONSORSSiteimprove transforms the way organizations manage and deliver their digital presence. With Siteimprove, you gain complete visibility on your website, deep insights into what matters, empowering you and your team to outperform the status quo with certainty every day. With more than 6,000 customers worldwide, Siteimprove serves dozens of markets from offices in Amsterdam, Berlin, Copenhagen, London, Minneapolis, Oslo, Sydney, Toronto and Vienna. siteimprove.com

Euroland IR provides companies with the tools to communicate effectively with investors.euroland.com

Spaces are limited - registration is on a first come first served basis. Priority

will be given to our existing clients. Register by sending an e-mail to:

lucia.toietta@lundquist.it

Event partners

Bjork Swedish Brasserie

@bjorkbrasserie

Milano - via Panfilo Castaldi 20T +39 02 49457424 info@bjork.it

The only global magazine for rebranding and brand development.transformmagazine.net

OUR LATEST WORK

Internal engagement, materiality assessment, data collection and writing of 2016 sustainability report plus sustainability “manifesto”.

Engagement with over 5,000 supporters from around the world and writing of the club’s 4th sustainability report.

Content strategy to guide production of new website, organisation of content and corporate storytelling based around new pillars of corporate identity.

Distinctiveness analysis and workshop to define pillars of corporate storytelling, playbook for use by corporate and country-based teams.

Training in engaging the Wikipedia community and how to create an article on the CEO, in full compliance with rules and standards of the free encyclopaedia.

Strategic support for launch of new corporate website with tailored guidelines on design, architecture and content.

Boosting online transparency with a focus on international stakeholders and support to enhance distinctiveness and organisation of sustainability content.

Sustainability report and strategy that was “highly commended” at Ethical Corporation Responsible Business Awards (New Entrant of the Year).

We help our clients plan and build a successful corporate digital presence that responds to the most demanding corporate audiences. We have particular expertise in financial and non-financial reporting, corporate responsibility, employer branding, social media and digital storytelling.

What makes us unique is the ability to exploit digital channels to tell a convincing corporate story to key stakeholders as well as the wider world, without forgetting the essential “transparency” function of a corporate website.

Our goal is to make online communications measurable and to guide companies towards a change in their internal culture. Our aim is to understand and bring together internal and external needs as well as detect trends and global best practices.

YEARS OF EXPERIENCE

Lundquist has collaborated with Comprend for over 15 years. Comprend is an international agency specializing in digital corporate communications and is part of the H&H Group.

www.comprend.com

THE STRATEGIC PARTNER TO GUIDE YOUR DIGITAL PRESENCE

16+

EUROPEAN COMPANIESAS CLIENTS

100+

DIGITAL PROJECTS

800+

lundquist.

Contact:Via San Maurilio 23, Milano t. 02 3675 4126 www.lundquist.it

Visit our website www.lundquist.it or follow us on twitter (@lundquist) to keep up to date with all our research, events, and trends in digital and sustainability communications.

#webranking