How to Make a Effective Financial Education Video

Barbara O’Neill, Ph.D., CFP®, AFC, CHC Rutgers Cooperative Extension

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It All Starts With a Storyboard

Plan A: Gather and Organize Graphics and Photos

Plan B: Shoot and Edit Raw Video Footage

Open Up Movie Maker (Windows) or iMovie (Apple)

Click on “Title” and Type Your Video Title into the “My

Movie” Textbox that Pops Up

Click on “Home” and “Add Videos and Photos” and Add Content to Follow Storyboard

Click “Edit” to Get Video Tools” Tab to Change the

Duration of Individual Slides

Suggested Initial Video Slide Durations

• Default Duration: 7 Seconds

• Title Slide: 7 seconds with words and 4-5 seconds with a picture or graphic image only

• Slides with Words to Read: 5-6 seconds

• Photo/Graphic Image Slides: 2-3 seconds

Click on Credits and Add Final Information for Viewers

Click on “Home” and “Add Music” and Select a Music Source (e.g., Music PC File)

Don’t Use Copyrighted Music (or Graphics or Photos)!

Adjust Video Length to Match Music Length

Play Video in Preview Box and Adjust As Needed

Click on “Save Movie” and “Recommended Setting”

and Save in “Videos” Folder

Click on YouTube Icon and Upload Video to YouTube

Add a Video Description and Music, Photo, and Other

Credits to YouTube Description

Tell the World About Your YouTube Video

Track Your Video Views and Make More Videos