how to make a marketing video
DESCRIPTION
Original post: http://blog.sezion.com/post/82299667886/how-to-make-a-marketing-video. 74% of the population of Internet users watched a video in 2013. 93% of marketers used it and more than half of them said that it is the 2nd digital content with the best ROI. That is precisely why in 2017 the Industry expects to generate over $37 billion. But we all know that dealing with online video editing and generation in our own platforms is a headache, especially if it's at scale. Here you'll find 6 useful tips to make marketing videos easily.TRANSCRIPT
MARKETING TOOLS
How To Make A Marketing Video
HOW TO MAKE A MARKETING VIDEO · MARKETING TOOLS
1| PICK A SUBJECT
HOW TO MAKE A MARKETING VIDEO · MARKETING TOOLS
1| PICK A SUBJECT
The subject of your videos will greatly impact the amount of traffic you get. If you
pick a topic that no one searches for or cares about, then you will not get the
effect you were hoping for.
HOW TO MAKE A MARKETING VIDEO · MARKETING TOOLS
2| KNOW YOURAUDIENCE
HOW TO MAKE A MARKETING VIDEO · MARKETING TOOLS
2| KNOW YOUR AUDIENCE
What buyer personas are you trying to send a message to? Are they new or old
customers? By answering these questions you can better evaluate which strategy to
use in going about planning your video.
HOW TO MAKE A MARKETING VIDEO · MARKETING TOOLS
3| START WRITINGTHE SCRIPT
HOW TO MAKE A MARKETING VIDEO · MARKETING TOOLS
3| START WRITING THE SCRIPT
If you start with an old blog post, you will have a basic outline. The key is to keep it
short and concise. Focus on the beginning and ending of your video.
HOW TO MAKE A MARKETING VIDEO · MARKETING TOOLS
4| RECORD
HOW TO MAKE A MARKETING VIDEO · MARKETING TOOLS
4| RECORD
You can use anything from a webcam to an iPhone to get good results. Be
confident and clear in the way you speak. Practice making the video seem like a
conversation.
HOW TO MAKE A MARKETING VIDEO · MARKETING TOOLS
5| VIDEO EDITING
HOW TO MAKE A MARKETING VIDEO · MARKETING TOOLS
5| VIDEO EDITING
Sezion’s cloud-based automatic video editing solutions edit each and every one of the videos you or your users upload to your platform improving them with those elements you want (batch video editing).
HOW TO MAKE A MARKETING VIDEO · MARKETING TOOLS
6| POST
HOW TO MAKE A MARKETING VIDEO · MARKETING TOOLS
6| POST
Just remember your first video won´t be your best video, but it will give you
valuable information about what works for video and your audience.
About Sezion
Automatic video editing and generation at scale to make personalized videos.
Award-winning Sezion helps any company and deve-loper build Online Video Experiences in a fast, scala-ble and simple way.
Sezion can automatically edit all the videos uploaded to Coursera, adding a video intro to them, as well as logos, texts... and even improving the quality of the main content. It can also automatically generate a video for each of the products on Nike's online cata-log from the information in their databases (images, descriptions, prices, etc.).
© 2014 Sezion Digital, S.L.