how to make a viral video

22
How to make a Viral Video 11 Helpful Tips P hotoc red: N eilson E ne y , Flic kr

Upload: ciaran-meyer

Post on 02-Nov-2014

220 views

Category:

Marketing


3 download

DESCRIPTION

 

TRANSCRIPT

Page 1: How to make a Viral Video

How to make a Viral Video

11 Helpful Tips

Pho

tocr

ed:

Nei

lson

Ene

y, F

lickr

Page 2: How to make a Viral Video

More than 100 hours of

video are uploaded to Youtube every minute. (source: Youtube)

Photo

cred

: Jus

tin K

ern,

Flic

kr

Page 3: How to make a Viral Video

So how do youmake

yoursstand out?Photocred: Perry Garvin, Flickr

Page 4: How to make a Viral Video

Research your audience...

Photocred: Leo Hidalgo, Flickr

Page 5: How to make a Viral Video

...to know how to connect to them.

Photocred: Thomas Hawk, Flickr

Page 6: How to make a Viral Video

Cute animals are always a good start.

Photocred: Scott Kinmartin, Flickr

Page 7: How to make a Viral Video

ultimately,

Photocred: David Catch

pole, Flickr

Page 8: How to make a Viral Video

Photocred: lastonein, Flickr

Page 9: How to make a Viral Video

Go M

obile

Photocred: Jerem

y Keith, Flickr

Page 10: How to make a Viral Video

~40%According to Youtube's 2014 statistics, of viewing time

occurs on mobile devices.

Ph

oto

cre

d:

Jere

my

Ke

ith,

Flic

kr

Page 11: How to make a Viral Video

BE

UNIQUE

(even if it doesn't work)

Ph

oto

cre

d: A

lex_

T4

, F

lickr

Page 12: How to make a Viral Video

or f un n yPhotocred: Dirk Houbrechts, Flickr

Page 13: How to make a Viral Video

or musical.

29 of the current top 30 Youtube videos by views are music videos (as of May 12th, 2014. Source: Videotrine)

Ph

oto

cre

d:

ph

oto

ste

ve1

01

, F

lickr

Page 14: How to make a Viral Video

Be

rem

ixab

le.

Ph

oto

cred

: Ale

x Eyla

r, Flickr

Page 15: How to make a Viral Video

Photocred: Steven Depolo, Flickr

Page 16: How to make a Viral Video

Production quality matters.

Ph

oto

cred

: Ba

card

iLim

ited

, Flick r

Page 17: How to make a Viral Video

Keep it short

Cartoon by Sean R Nicholson, Flickr

Page 18: How to make a Viral Video

Almost

60% of viewers will click away from a video

Within the first 2 minutes. (source: videobrewery)

Photocred: Sean MacEntee, Flickr

Page 19: How to make a Viral Video

matters, too. Pho

tocr

ed: T

hom

as H

awk,

Flic

kr

Page 20: How to make a Viral Video

One taste-maker can take a video viral in hours.

Ph

oto

cre

d: A

da

m F

ag

en

, F

lickr

Page 21: How to make a Viral Video

Thanks for your

time and attention,

now go make that

viral video!

Pho

tocr

ed: S

am

Gre

enha

lgh,

Flic

kr

Slideshow by Ciaran Meyer

Page 22: How to make a Viral Video

Sources

https://medium.com/this-happened-to-me/d19d9b9465de

http://www.wikihow.com/Make-a-Viral-Video

http://www.theguardian.com/media-network/ebuzzing-partner-zone/making-your-video-go-viral-the-seven-golden-rules

http://venturebeat.com/2013/05/29/how-to-make-a-viral-video/

http://blog.kissmetrics.com/creating-a-viral-video/

http://www.videobrewery.com/blog/18-video-marketing-statistics

http://blogs.wsj.com/speakeasy/2012/12/18/youtubes-top-ten-viral-videos-of-2012/

http://www.videomaker.com/article/15656-how-to-make-a-viral-video-11-tips-to-create-a-youtube-sensation

http://www.ted.com/talks/kevin_allocca_why_videos_go_viral#t-420847

http://www.youtube.com/yt/press/statistics.html

http://en.videotrine.com/all/youtube/all-time

www.flickr.com

Photocred: Tom Woodward, Flickr. Adapted (list on wall removed) by Ciaran Meyer.