5 viral video principles: how to make a viral video
DESCRIPTION
Think making a viral video is all luck? Think again! SmartShoot has created over 50,000 videos and photo projects for some of the world's biggest brands including AirBnb, Google, Yelp and more. Throughout that process, we've seen what works and what does NOT work with online video. This presentation was given at SMX West 2013 and outlines the 5 viral video principles you need to create your own YouTube sensation. ** Created by Steve P. Young ** Twitter: https://twitter.com/stevepyoung LinkedIn: http://www.linkedin.com/in/stevepyoung ** More about SmartShoot ** Website: http://www.smartshoot.com/ Twitter: https://twitter.com/smartshootinc YouTube: http://www.youtube.com/smartshootTRANSCRIPT
Going
VIRAL on YouTube
@STEVEPYOUNG
87% of online marketers use video content.
- OUTBRAIN, 2012
217,000,000 VIEWS ON YOUTUBE
250,000 VISITS FROM YOUTUBE
THOUSANDS OF NEW SIGNUPS
Our five
VIRAL video principles
72 hours of video are uploaded to YouTube every minute.
- YOUTUBE, 2012
http://www.youtube.com/watch?v=2aa8os53_Ac
A viral video is a video that moves your tribe.
1
HIGH-QUALITY video production
9 out of the top 10 viral videos on YouTube in 2012 were professionally created.
- MASHABLE
2
PERFORMER Think like a street
PRODUCT SHOTS No #!@&ing
Photo source: Jokin BCN
1/3 OF AD IS THE KISS
• 45% INCREASE IN HOSTING SALES
• 40% INCREASE IN DOT-COM SALES
• 35% INCREASE IN NEW MOBILE CUSTOMERS
•10,000 NEW CUSTOMERS
GO DADDY RESULTS
3
UNFORGETTABLE Be
“Safe is risky.” - SETH GODIN
http://www.youtube.com/user/DollarShaveClub?v=ZUG9qYTJMsI
GILLETTE DOLLAR SHAVE CLUB
CELEBRITY SPOKESMAN CEO IS THE SPOKESMAN
vs
“BRAUN-ENGINEERED” “F**KING GREAT”
5,070 VIEWS ON YOUTUBE 9,473,050 VIEWS ON YOUTUBE
*YouTube views as of 2/27/2013
4
HUMAN REAL Be real like
5
PROMOTE like a Kardashian
Photo source: larskflem
EMAIL JOURNALISTS PERSONALLY 1 WEEK BEFORE
AIM FOR COVERAGE ON 2-3 SITES
EMAIL Find anyone’s
http://www.rapportive.com
1 2 3
PERFORMER Think like a street
PRODUCED Professionally
UNFORGETTABLE Be
4
HUMAN Be
5
PROMOTE Don’t forget to
EepyBird
INSPIRED BY
Mark Malkoff
Kevin Allocca
Created over 50,000 videos & photos
STEVE YOUNG DIRECTOR OF PRODUCT MARKETING TWITTER: @STEVEPYOUNG EMAIL: [email protected] WEBSITE: WWW.SMARTSHOOT.COM
Thank you