how to leverage social media influence in b2b

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Traackr Influencer Marketing A PR MOMENT CONFERENCE AT KETCHUM DECEMBER 3RD, 2013 How to leverage influencers in B2B markets

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I presented this deck at the PRMoment conference on B2B and Social Media in London on Dec 3rd, 2013. It provides illustrations on how influencers can support your content strategy and insights in the future on B2B social marketing

TRANSCRIPT

Page 1: How to leverage social media influence in B2B

TraackrInfluencer Marketing

A PR MOMENT CONFERENCEAT KETCHUMDECEMBER 3RD, 2013

How to leverage influencers in B2B markets

Page 2: How to leverage social media influence in B2B

TraackrInfluencer Marketing

TraackrInfluencer Marketing

From @traackr @nicochabs

Traackr is the leading influencer marketing platform. We help brands and agencies identify influencers and manage their influencer strategies.

Page 3: How to leverage social media influence in B2B

TraackrInfluencer Marketing Does social influence

matter in B2B ?

Page 4: How to leverage social media influence in B2B

TraackrInfluencer Marketing

A SECOND LEVEL OF INFORMATION

Can he help me ?

Page 5: How to leverage social media influence in B2B

TraackrInfluencer Marketing Influencer marketing is

already a key strategy for major B2B brands

Page 6: How to leverage social media influence in B2B

TraackrInfluencer Marketing

A SECOND LEVEL OF INFORMATION

A headline here that might describe the image and some other text.

Page 7: How to leverage social media influence in B2B

TraackrInfluencer Marketing

A SECOND LEVEL OF INFORMATION

A headline here that might describe the image and some other text.

Page 8: How to leverage social media influence in B2B

TraackrInfluencer Marketing Influence works in

context

Page 9: How to leverage social media influence in B2B

TraackrInfluencer Marketing Influence works in

context

Page 10: How to leverage social media influence in B2B

TraackrInfluencer Marketing

A SECOND LEVEL OF INFORMATION

Carefully select your influencers based on their TARGET AUDIENCE

Page 11: How to leverage social media influence in B2B

TraackrInfluencer Marketing

4 ways influencers can support your content strategy

Page 12: How to leverage social media influence in B2B

TraackrInfluencer Marketing

Sheldrake

Get inspired

Page 13: How to leverage social media influence in B2B

TraackrInfluencer Marketing

A SECOND LEVEL OF INFORMATION

all pictures from the Engagers

Involve Influencers in your content creation

Page 14: How to leverage social media influence in B2B

TraackrInfluencer Marketing

A SECOND LEVEL OF INFORMATION

Fiorella

Support your influencers

Page 15: How to leverage social media influence in B2B

TraackrInfluencer Marketing

A SECOND LEVEL OF INFORMATION

Co-Create Content

Page 16: How to leverage social media influence in B2B

TraackrInfluencer Marketing

The Future of B2B influencer marketing

Page 17: How to leverage social media influence in B2B

TraackrInfluencer Marketing Leads are the measure

of B2B influencer outreach

InfluencersLeads

Page 18: How to leverage social media influence in B2B

TraackrInfluencer Marketing Building affinity at

scale

With the people who have an impact

With the relevant content

At the right time

With affinity

Page 19: How to leverage social media influence in B2B

TraackrInfluencer Marketing

TraackrInfluencer Marketing

From @traackr @nicochabs

Traackr is the leading influencer marketing platform. We help brands and agencies identify influencers and manage their influencer strategies.