social media & influence in b2b marketing
DESCRIPTION
Presented in the Business Technology Zone at the IBM Impact 2012 conference by Centerline Creative Director John Lane and IBM Social Media Strategist Ryan Boyles.TRANSCRIPT
Social Media&
Influence in B2B Marketing
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Monday, April 30, 2012
Why are we here? What do we know?
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We’re in the midst of a behavioral shift to social sharing.
Flickr Photo by easylocum
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Social media is not a field of dreams.
If I build it, they
will come!
Maybe. But
probably not.
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One of these things is not like the others...
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Context is king. Content is the Kingdom.
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Content discovery is the 800lb. gorilla.
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Honda + Leap Lists
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Humans want/need/like stories. (Curation is story telling)
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People and Brands need each other.
Flickr Photo by squeaks2569
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Thank you!
Learn more here: centerline.netAnd here: ibm.co/ibmimpactsocConnect here: twitter.com/johnvlaneAnd here, too: twitter.com/therab
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Monday, April 30, 2012