A NEW

ANYONE CAN BECOME A MEDIA GIANT

INFLUENCE

@JasonKeath#prsaclt

ABOUTsocialfresh

SocialFresh.com / InvestInSocial.com

> What is influence?

> Why does it matter?

> How do I use it?

AGENDA

What isINFLUENCE?

Is It About Followers?

The Ability to Move People Toward Valuable Action

Influence cannot cure a bad product.

Who Influences you?

• Colleagues

• Friends

• Family

• Experts

Consumers are looking for trusted information.

5 Building Blocks of Influence

1.Authority

2.Relevance

3.Audience

4.Frequency

5.Emotion

= TRUST

EXPERTSWe Create Our Own

Why does itMATTER?

Influence helps deploy trusted information quickly and broadly.

A company is best served by enabling existing customers to market for them.

Your company cannot respond as fast as the internet.

Influence comes from passion.

How Do I UseINFLUENCE?

7 Bloggers Create Millions

of Views

Starbucks saw a 25% increase in brand sentiment AFTER a potential PR crisis.

“The first few videos were

very strategic smart bombs.”

All customers are NOT created equal.

Influencers That Matter To You

12 Influencers Types That Matter To YouThird Party > Skeptics> Journalists> Analysts

Promoters > Community leaders> Curators

Publishers > Topic influencers> Geographic influencers> Early adopters

Stakeholders > Employees> New customers > Grieving customers > Champions

How do we find influencers?

1. Look close

2. Research communities

3. Ask for help

How Do We Build Relationships With Influencers?

New Media Relations 101

1. Consume their content

2. Participate

3. Learn their ecosystem

4. Make contact

5. Contribute

How To Activate Influencers

1.Fun & Active Culture

2.Help Them

heading

• Test

Where Do OurCUSTOMERS

Get Trusted Information?

THANKYOU

SocialFreshAcademy.com