how to leverage social media for seo by navneet kaushal
DESCRIPTION
Learn how you can utilize social media to get better search engine rankings in this Digital Vidya workshop, presented by Navneet Kaushal, CEO PageTrafficTRANSCRIPT
www.digitalvidya.com
Social Media Marketing
BootcampHow to Leverage Social Media for SEO
A presentation by Navneet Kaushal, CEO PageTraffic
www.digitalvidya.com
What is Search Engine Optimization (SEO)?
www.digitalvidya.com
www.digitalvidya.com
What is Social Media Marketing (SMM)?
www.digitalvidya.com
www.digitalvidya.com
Search has gone Social
www.digitalvidya.com
Search Results have gone beyond Text
www.digitalvidya.com
How The Ranking Factors Have Changed?
www.digitalvidya.com
Then Now
www.digitalvidya.com
What is the Opportunity of Social in Search?
www.digitalvidya.com
Just 15 tweets helped this blog post get into top 10 within 2 days
Tweets Help You Rank Higher
www.digitalvidya.com
Social media makes it easy to dominate your brand name search as Twitter, Facebook, Flickr, Youtube videos appear in a cluster on page 1.
Brand Domination In Search Engines
www.digitalvidya.com
If you log in to your Google Account and search, you will see which results have been recommended by your social connections.
Social References In Organic Search
www.digitalvidya.com
After logging inBefore logging in
One of the results from my social contact moves up after logging in
The Rise of Personalized Search
www.digitalvidya.com
Deep Social Crawl By Search Engines
www.digitalvidya.com
Be Visible on Relevant Social Media Channels
Groups
www.digitalvidya.com
The future: Integrated Marketing