How to Harness The Power of SocialDigital Doughnut September 2015

EMEA Network Agency Lead@holeytonal

Rylan Holey

12M+Users

worldwide @speaker

@martharuthn

1700+EnterpriseCustomers

Who’s Hootsuite?

@holeytonal

744out of the Fortune 1000

Our vision is to revolutionize

communications via social

To transform our customers’ messages into meaningful

relationships

#KiyiyaVuranInsanlik#HumanityWashedAshore

#PigGate #hameron

Two Hundred and Seventy

Thousand Times???

Social is overtaking search First impressions are happening in social.

Sept Oct Nov Dec Jan Feb0

50000100000150000200000250000300000

OwnedSEO

#1Source of Traffic in Q4-2014

31%

Of Visits from Social

1. Unlock Business Value from Social

2. Empower Everyone3. Integrate Social into Your

Business

How do you Harness this Power?

1. Unlock Business Value from Social

1 in 3 say social strategy is aligned across departments

72% say the number of departments using social is growing

Inter-departmental alignment still a struggle

Marketing

IT

Sales

Customer Service

Operations

Supply ChainOperations

Risk Management

Finance

146%

More Executives involved in Social Business since 2012

Alignment

Enablement

Engagement

Socialization

Optimization

Empowerment

Set business goals and objectives

Build a solid foundation

Messages intomeaningful relationships

Prove thebusiness value

Increase efficacy

of campaigns

Scale

2. Empower Everyone

Empowered organizations will win

Official Channels

Employee Amplification

Social selling/Advocacy• Amplification• Branding• Reach

The Power Of Employees

The 2015 State of Social Business: Altimeter

A key tool for integrating social with the business is education, which has remained in the top three priorities since 2013.

Alignment

Enablement

Engagement

Socialization

Optimization

Empowerment

Set business goals and objectives

Build a solid foundation

Messages intomeaningful relationships

Prove thebusiness value

Increase efficacy

of campaigns

Scale

v

v

v

v

v

v

Education

The push to new departments creates demand for social skills

• Training

• Enablement

• Education

• Centers of Excellence

Social is a Skill, Not a Department

3. Integrate Social into your Business

Evolution of social

Brick and Mortar Website Social

It’s where your people learn, seek, discover and decide.

82%

Strategists recognize the importance of integration of social

with digital

Aligning Strategies

• Social to social everywhere

Aligning Processes

• Stand alone to aligned.

Aligning Systems

• Social to CRM, Marketing, etc

From Customer Service to Customer Experience

Nate Elliot, Forrester, 19 June 2015

Instead of social suites, marketing leaders should buy best-in-class social point solutions that integrate with non-social marketing tools.

Social Intelligence

CRM

Customer Service

Compliance and Policy

Internal Collaboration

Marketing & Automation

Others

Content Discovery and Management

Social Relationship Platform

PublishingEngagement

SecurityAnalytics

Organization Management

100+ Integration Partners

Integration

Integration

Integration

Thank You!

Hootsuite.comMore info:

EMEA Network Agency Lead@holeytonal

Rylan Holey