how to get the job or internship you want h. dean bunnell/nsls advisor
TRANSCRIPT
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How to Get The Job or How to Get The Job or Internship You Want Internship You Want
H. Dean Bunnell/NSLS AdvisorH. Dean Bunnell/NSLS Advisor
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Taking The Curve 2 Manager Approach…
• What Is Your Goal?• Knowing The Terrain…• Scanning Your Environment• Crafting A Strategy• Implementing Your Strategy• Measuring And Evaluating Results• Vectoring As Required
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The Industry…The New Employee Pool
You Are Here
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Your Five Forces…
• Buyers– Employers
• Suppliers – To The “New Employment Pool”– Universities
• Substitutes– Experienced Employees - Other
Companies/Downsizing– People Getting Out Of The Military– Job Out-Sourcing
• New Entrants– eUniversities– Tech Schools
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The Competitive Environment
Analyze It...
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The Competitive Rivalry
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Facts - The Job Market Today
• Since 9-11 And Given “All Of The Downsizing” There Are Well Over 3,000,000 More People In The Job Market
• …And They Have Experience
• Your Are Not The Only Person Graduating Soon
• Competition Is At An All Time High
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What Displaced Employees Want To Do To You…
You…
The Displaced Employee
They Are After The Same Jobs You Are…
And They Have
Experience…
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““YOU, Inc.”YOU, Inc.”You Have Looked At The Industry
Environment…
Now Take A Look At Yourself…
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SWOT “You Inc.”
• Do A SWOT Of Yourself• What Are Your Strengths & Weaknesses?• What Is The Best Way To
– Maximize Your Strengths– Minimize Your Weaknesses
• How Do You Maximize The Opportunities You See?
• How Do You Minimize The Threats You Face?
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Target Your Interests
• What Industries Or Business Areas?
• What Work Activities?
• What Kind Of Organization Do You Want To Go To Work For?– Large - Small– Non-Profit or For-Profit– Location– Domestic - Global– ???
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Hit The Bulls-Eye… Get The Job You Want!
Don’t Be The Bulls-Eye…
“I Just Want A Job – Any Job…”
If You Don’t Have A Goal… You Will Definitely Achieve It…
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Potential Employer’s Are Also Looking For You…
But Here Is What They See…
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Can They See You…???
YO
U
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You Must Be Seen…
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How Do You Stand Out…?
Key Elements Of Your Strategy
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Your Plan of Attack…• Write & Target Your resume - Have “Versions”
– By Industries– By Companies– By Job Type
• Research Your Target– Industry– Company/Organization– Position
• Differentiate Yourself…
• Show Your “Value-Adds”
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Your Resume & Cover Letter
• “You” Must Target Your Industry, Business, Or Organization
• “You” Must Tell “Them”... Who “You” Are...
• “You” Must Tell “Them” What “You” Want To Do At Work
• “You” Must Tell “Them” How You Can Immediately Add Value To Their Company Or Organization…
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Your Resume...
• Have A Well Written Objective Statement
• Have A “Value-Added Statement”
• The “4 Second Rule…”
• REALITY - You Must Catch “Their” Attention In The First 1/3 Of The Page
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A Sidebar - The “4 Second” Rule
Your Resume
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…How It Works...
Your ResumeYOUR CHANCE
TO CONNECT...1/3 of page
The
Reader’s
Eye Motion
You Have
4 Seconds
To Connect…
Reader Eye-Scan
Takes ~ 4 seconds
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…Your Strategy- “The Hook”
Personal info, Objective,
Value Added Statement,
and Work Experience...
Your “Hook”
NOW THEY WILL READTHE REST OF YOUR RESUME...
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Resume Structure...
• Personal Contact Info• Objective Statement With Value-Added
Statement• Work Experience• Related Skills• Education• Other Activities• Ref ‘s Available By Request
Hmmmmmmm…
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The Objective Statement…
Seeking a challenging position in the _______ industry/business/organization in/involving...
• Work task you like to do/??? - Marketing(?)
• Work task you like to do/??? - Financial Analysis(?)
• Work task you like to do/??? - Customer Service(?)
Then Skip One Line And Add…
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The Value Added Statement…
I can immediately add value to your, company, business, or organization by/because of my…
• Skill/experience/??? - Strong planning skills
• Skill/experience/??? – 3 years of retail management experience
• Skill/experience/??? - Was responsible for….
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Work Experience…
• Any And All – Internships Included…• Differentiates “You…”• Shows You Are “House-Broken...”• Show You Know “How To Work…”• Pushes “You” Down Their Learning
Curve... • Use Active Voice And Action Words...• Hi-Light Other Relevant Skills –
Computer Related – Other Languages – etc etc…
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Education
• Sell Yourself And Your Education...
• Show Or Hi-Light Relevance
–Emphasize Specific Course Work(?)...
• Tailor To Business, Company, Industry...
• Show Your The “Value-Adds…”
• Bullets Are Very Useful...
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Other Relevant Activities
• Anything That Shows Your Value-Adds
• Anything That Shows/Demonstrates Your Ability To Manage Or Be Responsible
• Anything That Shows Initiative
• Anything That Shows Leadership
• Anything That Looks Like Work
• Build On Your Attributes
• Show Them Why They Need YOU...
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References
• ….Available By Request…..
• Make Sure “They” Are Positive
• Let “Them” Know You Are Using Them
• Provide “Them” Info On The Company Or Organization You Are Interested In...No Surprises… Let Them Know Who Will Be Calling…And What The Opportunity Is Composed Of….
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A Review - Resume Structure
• Personal Contact Information
• Objective With Value Added Statement
• Work Experience
• Related Skills• Education• Other Related Activities• References
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For Perspective, What Does A “Generic Resume” Look Like…?
• No Objective – Sends the Message
– “I don’t know what I want to do…”
– or, “I just want a job - any job…”
– or, “I don’t know who I am…?”
– or, “maybe I am unsure of myself…”
– or, “maybe I am not sure I want a job…”
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Generic Resume Continued...
• Shows No Focus…
• Lacks Confidence…?
• Demonstrates Little Motivation
• Passive In Style
• LOWERS YOUR CHANCE OF GETTING THE JOB!
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Generic Resume Continued...
• No Value Added Statement – “Am I valuable…?”– “Who knows…?” – “Maybe…?”– “Do I Have A Self Image Problem????”
• LOWERS YOUR CHANCE OF GETTING A JOB!
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Generic Resume Continued...
• Minimal Or No Work Experience – “You will have to teach me how to work…”
– “My work skills are questionable…”
– “I am not sure I know how to work…”
• LOWERS YOUR CHANCE OF GETTING A JOB!
• Thoughts On What To Do If You Do Not Have Any “Work Experience...”
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Remember, A “Generic” Resume...
• Sends A Generic Message
• Shows No Focus, Motivation, Or Initiative…– Says You Are Average At Best In These Areas…
• Does Not Differentiate You In Any Way
• Does Not Show You As A Person Or Individual
• Guarantees Your Resume Will Go Into The “FILE PILE”… Never To Be Seen Again...
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Your Cover Letter
• Focus On Your Target… Industry/Company/Organization
• State Your Objective• Stress Interest In The Offering Entity….• Bullet-tize Your “Work Area” Interests• Make Your Value-Added Statement• Bullet-tize Your Value-Adds
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Implement & Execute Your Plan
• Interviewing
• Follow-Up Letter/Note
• Follow-Up Activities & The PITA Threshold
• Networking
• Stealth Jobs
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Interviewing…?
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On Interviewing…
• Do 6 Throw-Away’s Before You Get Serious
• Get The “Butterflies” Out & Learn To Relax...• Practice Practice Practice• Make Sure You Do Your Research &
Homework On The Company, Organization, And/Or Industry You Are Interested In
• Show Interest – Ask Questions• Body Language & Appearance
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The Finer Points of Interviewing(You Fill In The Blanks...)
• If you look like a/an _____, people will treat you like a/an ______.
• If you act like a/an _____, people will treat you like a/an ______.
• If you talk like a/an _____, people will treat you like a/an ______.
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Do’s & Don’ts
• Do Be Honest
• Don’t Lie Or Conceal
• Do Watch For TRICK QUESTIONS
• Don’t Be Passive
• Do Be Interested/Motivated/& Aggressive
• Don’t Wait For Them To Follow Up With You
• Do Follow-Up Follow-Up Follow-Up
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Don’t Wait For Them To Follow Up With You…
Follow-Up Follow-Up Follow-Up
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Following Up …
• Send Personally Handwritten “Thank You” Cards
• Express Interest...
• Call And Follow-Up…..etc etc etc etc
• Has The Job Been Filled Yet…?
• Do You Need Any More Info…?
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Following Up …
• “I am really interested in…” - Stress Your Bullets...
• “I can immediately add value to your…” - Stress Your Bullets...
• Go To Just Below Their PITA Threshold…
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A Sidebar - The PITA Factor...
• Pain In The A - -• Value Added Skill-Set• Everybody Has Both
Factors• The “Best Case” Is…• VAS>>PITA• Note The PITA Threshold
0
5
10
15
20
25
VAS PITA
PITA THRESHOLD
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PITA Cont’d...
• The Worst Case….• VAS<<PITA• This Person Is A
PITA…• Bad Points Outweigh
Good Points...• Not A Desirable
Employee• Needs To Go….
0
24
6
8
1012
14
16
1820
VAS PITA
PITA THRESHOLD
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How To Work A Job/Career Fair
Don’t Just “Paper The Universe And Wait…”• Research The Companies/Organizations
There… Do Your Homework• Target Your Interests….
• How To Induce An On-The-Spot Interview
• Get All The Contact Names You Can• Do Thank You Cards And Follow-Up etc etc
etc….• Ask For Referrals…
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Keep Track Of Your Activity
• Keep A Job Search Log• Evaluate How You Did In
Interviews• Log Your Follow-Ups• Keep Following Up…• Network Whenever Possible….• Prospect for REFERALS
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Going After Stealth Jobs
• Not All Jobs Are Posted• Contact A Company You Are Interested In
Even If They Are Not Posting Any Positions
• Often Jobs Are Created For The Right Person When They Come Along…(Like You?)
• Ask For A Referral – “…Do You Know Any Company That Might Be Looking For…..”
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Measure/Track Your Strategy
• Is Your Strategy Working?
• Which Elements Are Working Well For You?
• Which Elements Are Not Working For You?
• Change Your Strategy As Necessary
• Keep Pushing
• Keep Following Up…..
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Why Get The Job You Really Want…?
• 3 Out Of 4 People Do Not Like Their Job
• Of The “3” Population…– 80% Will Do Nothing To Change Their
Situation– Only 20% Will Do Something To Change
• Employees That Don’t Like Their Job…
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The Job You Don’t Like…
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In Summary….• Be Aggressive & Competitive
• Do not Give Up
• Keep Pushing To Get A Job You Are Really Interested In
• Remember, Every “No” Is One Step Closer To A “Yes…”
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Some Useful Tools For You• Common Interview
Questions• Employer Questions• Comp Pack Eval• Evaluating Job
Offers• Interview
Preparation• Interview Evaluation• Interview Follow Up
• Job Search Log• Phone Call Log• Receipt Of Resume • Resume Action
Words• Resume Check List• Example Resume
With Objective And VAS
Support Doc’s Posted On The Web Site…