how to develop a powerful lgbt social presence
DESCRIPTION
This presentation provides recommended action steps and shortcuts for building a powerful, LGBT social presence on mainstream social networks. Note that these action steps and shortcuts are applicable to targeting not just the LGBT community - but also almost any niche, target social audience. Social 2 Go-Go's social marketing strategy incorporates principles of both: (1) Content strategy (services covered by most marketing & PR agencies) -&- (2) Audience development (services generally not covered by marketing & PR agencies) Interested in learning more? Contact us anytime for your complimentary, initial consultation. Serious business inquiries only, please. Michael J.D. Warner Principal, Social 2 Go-Go Email: [email protected]TRANSCRIPT
How to Develop an LGBT Social Presence
Presented by Michael J.D. Warner, Social 2 Go-Go
Social Marketing
Development of social presence is part ‘art’ + part ‘science’:
I. Overview
Content Strategy (‘Art’)
Audience Development (‘Science’)
I. Overview MAXIMUM social presence will be achieved with a social marketing plan that includes BOTH: 1. Content Strategy (text + media) that encourages target users to
engage with you. 2. Audience Development (social tools) that encourages target users
to follow you.
II. Content Strategy 1. WHO is your target audience?
II. Content Strategy 2. WHERE is your target audience? i. Primary social networks:
Google+
II. Content Strategy 2. WHERE is your target audience?
ii. Secondary social networks:
Tumblr
YouTube
Soundcloud
Grindr
Foursquare
II. Content Strategy 2. WHERE is your target audience? iii. Regional social networks:
VK (Russia)
Mixi (Japan)
Weibo (China)
II. Content Strategy 3. WHICH keywords + hashtags are popular with your target community?
#instagay
#f4f
#lgbt
#bromosexual
#gaylatino
#teamlesbian
#twink
#instabear
II. Content Strategy 4. WHEN should content be shared to maximize reach?
Facebook ⇒ Facebook Page Insights
II. Content Strategy 4. WHEN should content be shared to maximize reach?
Twitter ⇒ Crowdbooster ⇒ SocialBro
II. Content Strategy 4. WHEN should content be shared to maximize reach?
Instagram ⇒ Iconosquare
II. Content Strategy 5. HOW can content be shared most ef]iciently? Using Instagram + IFTTT
together: AUTOMATICALLY share Instagram photos to 12 SOCIAL NETWORKS
II. Content Strategy 5. HOW can content be shared most ef]iciently? Using IFTTT ‘recipe’:
AUTOMATICALLY share Instagram photos to Twitter as images -‐ instead of weblinks -‐ for HIGHER ENGAGEMENT
II. Content Strategy 6. WHAT content is most interesting to your target
audience?
‘H.E.R.’
Humor
Emotion
Relevancy
IIi. Audience Development 1. ACTIVELY follow Twitter / Instagram / Google+ users
that:
i. Share content with hashtags used by your target community.
IIi. Audience Development 1. ACTIVELY follow Twitter / Instagram / Google+ users
that:
ii. Follow and/or are followed by your peers + competitors.
IIi. Audience Development 1. ACTIVELY follow Twitter / Instagram / Google+ users
that:
ii. Follow and/or are followed by your peers + competitors.
IIi. Audience Development 1. ACTIVELY follow Twitter / Instagram / Google+ users
that:
iii. Belong to online communities where your target users are active.
IIi. Audience Development 2. FLUSH social users that unfollow you -‐or-‐ that don’t follow you back within 5-‐7 days.
IIi. Audience Development 3. AUTOMATE likes, comments + follows on Instagram to DOUBLE your engagement + audience growth.
IV. Results STRONGER Social Presence with 4-‐5x AUDIENCE GROWTH
Interested in learning more? Contact me anytime: Michael J.D. Warner Principal, Social 2 Go-‐Go Tel: +1.917.714.1196 Email: [email protected]
V. Contact