BUILDING  PROFESSIONAL  CREDIBILITY      

WITH  A  POWERFUL  AND  INFLUENTIAL    

ONLINE  PRESENCE    

Tuesday, November 8, 2011 Presented by Lisa DiMonte

Resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your clients have been there for a long time. Is it time for you to rethink social media?

• Business Week, February 19, 2009

Is it Time for you to Rethink Social Media?

→80% of companies use social media for recruitment      →95% of those companies are using LinkedIn →90% of consumers trust peer recommendations    →Only 14% trust advertisements →We will no longer search for products and services; they will find us via social media

Key Takeaways & Stats

Source:  1  Forester  Research  

→Over 750M active Facebook users

→Video is an effective way to get first page Google rankings1

Now  What?  

Be thoughtful about what you do and how you behave

·∙    Ron  Taylor  -­‐  Wikipedia,  the  free  encyclopedia  en.wikipedia.org/wiki/Ron_Taylor  -­‐  Cached  Ron  Taylor  may  refer  to:  Ron  Taylor  (actor),  American  actor;  Ron  Taylor  (author),  American  author  and  speaker;  Tiny  Ron  Taylor,  American  film  actor  and  ...  Ron  Taylor  (actor)  -­‐  Ron  Taylor  (baseball)  -­‐  Tiny  Ron  Taylor  ·∙    Ron  Taylor  (actor)  -­‐  Wikipedia,  the  free  encyclopedia  en.wikipedia.org/wiki/Ron_Taylor_(actor)  -­‐  Cached  Ronald  James  Taylor  (October  16,  1952  –  January  16,  2002)  was  an  American  ...  Show  more  results  from  wikipedia.org  ·∙    Ron  Taylor  -­‐  IMDb  www.imdb.com/name/nm0853103/  -­‐  Cached  In  1999  the  show  was  nominated  for  four  Tony  Awards,  including  best  new  musical  and  Mr.  Taylor  for  best  featured  actor  in  a  musical.  See  more  trivia  »  ...  ·∙    Ron  Taylor  StaNsNcs  and  History  -­‐  Baseball-­‐Reference.com  www.baseball-­‐reference.com  ›  Encyclopedia  of  Players  ›  T  LisFng  -­‐  Cached  Career:  45-­‐43,  72  SV,  3.93  ERA,  464  SO,  P,  Mets/Cardinals/...  1962-­‐1972,  t:R,  born  in  CAN  1937.  ·∙    Ron  Taylor  Fine  Arts,  Gallery  and  Custom  Framing  www.rontaylorfinearts.com/  -­‐  Cached  Ron  Taylor  "SONGWRITER"  of  Americana-­‐Bluegrass  Click  on  below  links  to  visit.  Ron's  music  sites  to  hear  songs  and  read  blog.  www.myspace.com/ronctaylor  ...  ·∙    Ron  Taylor  Baseball  Stats  by  Baseball  Almanac  www.baseball-­‐almanac.com/players/player.php?p=tayloro01  -­‐  Cached  Ron  Taylor  baseball  stats  with  ba_ng  stats,  pitching  stats  and  fielding  stats,  along  with  uniform  numbers,  salaries,  quotes,  career  stats  and  biographical  ...  ·∙    Ron  Taylor,  49,  Voice  of  Blues  and  a  Plant,  Dies  -­‐  New  York  Times  www.nyFmes.com  ›  COLLECTIONS  ›  HORRORS  -­‐  Cached  Jan  26,  2002  –  Ron  Taylor,  who  created  the  voice  of  Audrey  II,  the  malicious  man-­‐eaang  plant  in  the  cult  musical  ''Licle  Shop  of  Horrors,''  as  well  as  ...  ·∙    Systems  Biology  at  PNNL:Research  Staff:Ronald  C.  Taylor  www.sysbio.org/resources/staff/taylor.stm  -­‐  Cached  Ronald  C.  Taylor,  Ph.D.  Experase.  Ronald  C.  Taylor.  Analysis  of  high  throughput  gene  expression  and  protein  abundance  data,  reconstrucaon  of  biological  ...  ·∙    Ron  Taylor  Band  |  Crazy  Love  Jazz  www.rontaylorband.com/  -­‐  Cached  CRAZY  LOVE  JAZZ  CD  is  a  culminaaon  of  Ron  Taylor's  talent,  experience  and  adventures.  Not  so  subtle  mixtures  of  Calypso,  Samba  R&B,  ...    

Google search of Ron Taylor 10-15-11

Four Ways to Increase Visibility and Credibility

→ 1. High-definition photo

→ 2. Professional summary which answers 4 questions: a. What are you known for? b. What type of work do you want more of? Who is your target client? 4? How are you different? Your bio is not an obit!

→ 3. Content a. Blogs b. White papers c. Press Releases d. Presentations e. Podcasts f. Videos

→ 4. Commenting on the content of others

RON TAYLOR

Before            

After

           

Profile Picture

Before    

Before and After Professional Summary

After The  Ron  Taylor  Group  is  a  Global  Registered  Educaaon  Provider  with  the  Project  Management  Insatute®  and  a  leading  provider  of  leadership  training,  project  management  training  and  project  management  consulNng  services.  With  over  100  years  of  collecave  experience,  Ron  Taylor,  John  Cormier  and  Bruce  Shaw  can  help  you  and  your  staff  save  Nme  and  money  by  developing  leadership  skills  and  the  ability  to  bring  projects  in  on  ame  and  on  budget.      Because  budgets  are  of  outmost  concern  to  corporate,  government  and  non-­‐profit  enNNes,  The  Ron  Taylor  Group  is  commiced  to  providing  clients  with  excellent  services  at  reasonable  prices.  The  mission  of  The  Ron  Taylor  group  is  to  embody  integrity  and  develop  long-­‐lasang  relaaonships  based  on  mutual  trust  and  customer  saNsfacNon.      Our  president,  Ron  Taylor,  and  our  associates  John  Cormier  and  Bruce  Shaw,  have  held  senior  leadership  posiaons  in  the  Project  Management  Insatute  and  possess  a  wealth  of  pracacal  and  teaching  experience.  Clients  include  Federal  Government  agencies,  academic  insatuaons,  and  both  large  and  small  private  organizaNons.      Ron  is  the  author  of  "Leadership:  Stories,  Lessons  and  Uncommon  Sense,"  and  has  delivered  presentaaons  on  leadership  skills  and  project  management  before  such  organizaaons  as  the  World  Bank,  the  Naaonal  Press  Club,  Virginia  Tech  and  the  US  Marines,  Air  Force,  Army  and  Navy,  and  is  available  for  presentaaons  to  your  organizaaon.  He  is  represented  by  the  Washington  Speakers  Bureau.    

 

Write about your area of focus or topics you deal with on a daily basis or areas of interest  

Content Establishes Credibility

 

   

   

1. Uncommon Leadership for Law Firm Partners

2. Are You Unraveling Trust at your Law Firm?

3. Can Law Firm Partners Nurture Trust?

4. Uncommon Leadership for Young Lawyers

7. Legal Professionals: Are You Unraveling Trust?

5. How Young Lawyers Can Nurture Trust

6. Uncommon Leadership for Legal Professionals

→White Papers

Be Willing to Share Information

→Presentations LinkedIn SlideShare

→Write articles for newspapers and associations

→Press Releases http://www.bizjournals.com/news/ http://www.clickpress.com

http:/www.prcom

https://prlog.org

https://www.prbuz.com

Get interviewed

Podcasts and Videos

→Local TV Shows

→Local Radio Shows

→Local Papers

 

       

Comment on Content of Others

 

             

hcp://leadnet.org/blog  hcp://greatleadershipbydan.com  hcp://taskfm  hcp://hensonconsulanginternaaonal.com  

Subscribe to industry, join LinkedIn groups and comment regularly to increase online visibility

 

Filtered  Google  search  of    Ron  Taylor  11/7/11  

Welcome  to  the  virtual  home  of  The  Ron  Taylor  Group  www.therontaylorgroup.com/  The  Ron  Taylor  Group  is  now  a  Global  Registered  Educaaon  Provider  with  the  Project  Management  Insatute®  and  one  of  the  leading  providers  of  project..  The  Ron  Taylor  Group  -­‐  ConsulNng  and  Mentoring  www.therontaylorgroup.com/cormier-­‐bio.htm  John  E.  Cormier,  MSA,  PMP.  John  E.  Cormier,  Colonel  USAF  (reared),  is  a  …  Ron  Taylor  -­‐  The  Ron  Taylor  Group  -­‐  ConsulNng  and  Mentoring  www.therontaylorgroup.com/taylor-­‐bio.htm  Ron  Taylor  is  an  internaaonally  known  project  manager,  lecturer,  trainer  …  Show  more  results  from  therontaylorgroup.com  Ron  Taylor  (author)  -­‐  Wikipedia,  the  free  encyclopedia  en.wikipedia.org/wiki/Ron_Taylor_(author)  In  2002,  Taylor  founded  The  Ron  Taylor  Group  which  provides  consulang  services  and  training  in  leadership,  project  management,  knowledge  Ron  Taylor  profiles  |  LinkedIn  www.linkedin.com/pub/dir/Ron/Taylor  View  the  profiles  of  professionals  named  Ron  Taylor  on  LinkedIn.  ...  at  George  Mason  University,  Principal  at  The  Ron  Taylor  Group  (Sole  Proprietorship);  Presented  by  Ron  Taylor,  Principal,  The  Ron  Taylor  Group  www.pmiwdc.org/.../PMIWDC_presentaFonslides_PMintheAM_201...  Presented  by  Ron  Taylor,  Principal,  The  Ron  Taylor  Group.  Copyright  The  Ron  Taylor  ...  ❖Look  for  substance  over  style.  Copyright  The  Ron  Taylor  Group  The  Ron  Taylor  Group  -­‐  Fairfax  StaNon,  Virginia  (VA)  |  Company  ...  www.manta.com/c/mmg3pw8/the-­‐ron-­‐taylor-­‐group  The  Ron  Taylor  Group  company  profile  in  Fairfax  Staaon,  VA.  Our  free  company  profile  report  for  The  Ron  Taylor  Group  includes  business  informaaon  …  Amazon.com:  Leadership:  Stories,  Lessons  and  Uncommon  Sense  ...  www.amazon.com  ›  ...  ›  Management  &  Leadership  ›  Management    14  reviews  -­‐  $19.95  -­‐  In  stock  Ron  Taylor  is  an  internaaonally-­‐known  project  manager,  lecturer,  author,  and  consultant,  and  is  the  principal  and  founder  of  the  Ron  Taylor  Group.  He  …  Stories,  Lessons  and  Uncommon  Sense  -­‐  New  Book  by  Ron  Taylor  www.pmworldtoday.net/.../...  Ron  Taylor  is  an  internaaonally-­‐known  project  manager,  lecturer,  author,  and  consultant,  and  is  the  principal  and  founder  of  the  Ron  Taylor  Group.  He  …  Ron  Taylor  Facebook,  Twicer,  Google  Plus  &  MySpace  on  PeekYou  www.peekyou.com/ron_taylor  Presented  by  Ron  Taylor,  Principal,  The  Ron  Taylor  Group  Nurture  individual  and  corporate  trust.  ►  Ask  for  help  when  you  need  it.  ►  Don  't  ever  compromise.  ...    

BEFORE  Wiki  (Actor)  Wiki  (Actor)  Internet  Movie  DB  Baseball.com  Ron  Taylor  Fine  Arts  Ron  Taylor  Baseball  Almanac  New  York  Times  (Actor)  Systems  Biology    Ron  Taylor  Band  

Highlights  of  Before  and  Aqer  Google  Search  

                                          AFTER The  Ron  Taylor  Group  The  Ron  Taylor  Group  The  Ron  Taylor  Group  Wiki  (Our  Ron)  LinkedIn  PMI  WDC  Manta  Amazon  PM  World  Today  Peek  You  

Same username, photo, bio and summary on all social media sites

Increased visibility, credibility and recognition

Check out which sites come up first for you in a Google search and make sure they’re updated and accurate

Create Google alerts for your name and firm name

Monitor mentions of your firm on Twitter

Complete your LinkedIn profile in full  

Connect with college friends on LinkedIn and join groups related to your industry and your target clients

Increased visibility, credibility and recognition

Create friends lists on Facebook and change settings to control which friends see status updates

Regularly review privacy settings Avoid making negative comments

b. link to your blogs, articles, white papers, press releases, presentations, podcasts, videos

Status updates/tweets should include: a. professional activities such as speaking

engagements and attendance at conferences and workshops  

Set reasonable and attainable goals: 15 minutes a day/1 hour a week

Upload blogs, white papers, presentations, press releases, podcasts, videos

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Guest on the MyLegal.com radio show

30-minute telephone meeting with Lisa

Lisa DiMonte @lisadimonte

lisa.dimonte@mylegal.com  

Questions