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How can I use social media?

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How To Create A Social Media Strategy. A crash course.

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Page 1: How To Create A Social Media Strategy

How can I use social media?

Page 2: How To Create A Social Media Strategy

Video: http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

Page 3: How To Create A Social Media Strategy

Social Media Strategy

• It's just another form of marketing: one where consumers can talk back.

• Like billboards, you put your brand everywhere your target audience lives: like facebook, twitter or on blogs.

• Communicate in the way your audience communicates: and expect them to talk back.

Page 4: How To Create A Social Media Strategy
Page 5: How To Create A Social Media Strategy

Where? Where does my audience

hang out already?

Page 6: How To Create A Social Media Strategy

Why?Why are you using

Social Media? (Cultural, brand awareness,

fundraising, traffic?)

Page 7: How To Create A Social Media Strategy

Who?Who are you targeting?

(Age, gender, hobbies?)

Page 8: How To Create A Social Media Strategy

What? What kind of content

are you sending out and why?

What do you want your audience to think, feel or do when they interact with your brand?

Page 9: How To Create A Social Media Strategy

People TalkPeople talk. Everything you put out in

Social is a conversation. Who in your organisation will answer questions?

(Remember: people treat social as the receptionist: How do I join? Where do I find this info? How do I do this? Where is your annual report? Someone needs to know how to find these answers quickly.)

Page 10: How To Create A Social Media Strategy

APPENDIX

Page 11: How To Create A Social Media Strategy
Page 12: How To Create A Social Media Strategy
Page 13: How To Create A Social Media Strategy
Page 14: How To Create A Social Media Strategy

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