SOCIAL MARKETINGHow to create a simple strategy for your social media?

They key for a strong brand is the trust youproject. Do this through consistency.

PEW RESEARCH CENTER

Social Media Fact Sheet in US (Link)

SOCIAL MEDIA STRATEGYSYNC BRANDING

Let’s sync your branding profile through social media:

Image/Logo

Bio

Links

SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE

xample

SOCIAL MEDIA BRAND VOICE

By Stephanie Schawb (Link)

SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE

SOCIAL MEDIA STRATEGYCONTENT & CONTEXT

Let’s define what social media platforms are best for your public:

Choose your tools

Choose what to share in each one of them

SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE

SOCIAL MEDIA CHEAT SHEET

By likeable media (Link)

SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE

xample

SOCIAL MEDIA STRATEGYPLAN

Let’s define an specific plan for your brand according with your goals:

Let’s choose the frequency of your publications

Let’s use our tools to make this happen

SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE

CALENDAR TEMPLATE FORSOCIAL MEDIA

By HubSpot (Link)

SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE

SOCIAL MEDIA STRATEGYPLAN

Let’s choose the frequency of your publications:

Facebook: 3 to 5 times per day.

Twitter: 5 to 10 times per day.

Instagram: 2 to 4 times per day.

Linkedin: 1 to 2 times per day, only weekdays.

SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE

FREQUENCY OF POSTING INFOGRAPHIC

By Octavio Regalado (Link)

SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE

xample

SOCIAL MEDIA STRATEGYEXECUTE

Let’s program all the content we can, for this is necessary:

Create content in advance (1Q)

Program content

Choose a content management (Hootsuite or Buffer)

SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE

xample

TAKE CARE OF TACTICAL ASPECTS1. Define your target audience

2. Assign tools and team

3. How you handle criticism?

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