how to create a multi platform social media marketing strategy
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How to create a Multi Platform Social Media Marketing Strategy
By: Alixandra Porembski
Planning Logic
Social Marketing Increased exposure is the top benefit of social
media marketing 89% of marketers stated that increased exposure was
the number-one benefit of social media marketing When forced to only select one platform, 49% of
marketers selected Facebook, followed by LinkedIn at 16%.
69% of marketers plan on increasing their use of YouTube, making it the top area marketers will invest in for 2013.
5% of marketers are involved with podcasting, yet 24% plan on increasing their podcasting activities in 2013
Benefits of social media marketing
Commonly used social media platforms
The 4Cs augment the 4PsThe 4Cs Content, Context,
Connection, and Conversation Inbound marketing strategy
generates demand through thought leadership: compelling prospects to take action rather than telling prospects to take action
become a trusted advisor during the buying cycle
relevance, timeliness, and personalization matter most to customer engagement
focus on a customer-centric approach to marketing
The 4Ps Product, Price, Place,
and Promotion
Multi Platform Strategy
Share using different platforms: blog, video and podcast. Some people are readers, some are
listeners, some are watchers By putting yourself out there, you
give people multiple opportunities to find you
It’s essential to be consistent in publishing content, be consistent in your message and be consistent in your branding
Publish content based on experiences
Be transparent with all of the different processes.
Backlinking Strategy & Process OverviewAnchor layer, links that you create which link
directly to your Niche site,Indirect layer, which are links that you create
which link directly to your anchor layer
Blog Increase recognition Insert actions to be taken here
Example: X number of posts Blog publication schedule Add RSS button
Key Metrics: Number of posts Audience growth
unique and returns Conversation rate Conversions Subscribers
Social Networks Facebook Fan Page
create a group encourage interaction create content participate in others groups
LinkedIn create a group encourage interaction create content participate in Q&A
Key Metrics: Referrals from social networks Friends on Social Networks
Microblogging Promote company blog post Communicate issues from social media to
ensure follow-up Build reputation Promote other social networking activities and
sites Key Metrics:
Friends/Followers 2nd-order followers Velocity - avg. of first-and second-order followers
attracted per day since the account was established Social Capital - influence of twitter followers
Online Video Update videos on social video sites and link to
Niche site Use videos to respond to questions and drive
traffic back to Niche website YouTube
Create video series for YouTube
Key Metrics: Referrals from social video sites Views of videos on social sites Pages ranking on key terms from YouTube
Podcasting Create a podcast that can become a blog post
so the strategy works in both directions Repurpose content for the resource section of
Niche site Train podcast audience to get to your blog with
calls to action in your podcast. Use a plugin and domain names for easy redirect URLs
Create list of podcast directories Promote through podcast directories
Key Metrics: Referrals from podcast directories Views of podcasts if hosted on podcast sites
Continue the Conversation Identify additional bookmarking sites that may
drive traffic
Like this! Tweet this!
Tweet about our posts using hashtag #SXUGrBus Share on Facebook
Ask us about the Graham School on Facebook! Find the Graham School on LinkedIn!
Email is still the best tool to use to connect with people in a direct and personal way Email us [email protected]
Survey results attributed to the 2013 Social Media Marketing Industry Report by Michael Stelzner of Social Media Examiner
Sources Cited: Pat Flynn, Gleanster, and Marketo
Follow our Blog at: http://planninglogic.wordpress.com/