how to craft the perfect elevator pitch
TRANSCRIPT
How to Craft the Perfect
Elevator Pitch
Learning Objectives
To understand the purpose of an elevator pitch and
how it can generate interest
To develop, practice, and confirm your value prop in
your own words
What It Is
When to Use
An elevator pitch is a brief, persuasive speech that you use to
spark interest or provide information on what your
organization does
Anytime! Internal or external
The ProcessIDENTIFY YOUR
GOAL
EXPLAIN WHAT YOU DO
COMMUNICATE YOUR VALUE
ENGAGE WITH A QUESTION
P.I.T. AND PRACTICE
IDENTIFY YOUR GOAL
What do I want?
Who is my audience?
EXPLAIN WHAT YOU DO
Who are we for?
What problem do we solve?
Memorable & Exciting
Communicate Your Value
COMMUNICATEVALUE
What makes us unique?
Include stats, if possible
Communicating Value
“All About Them”
Easy to understan
d
Creates Interes
t
Increases Credibilit
yAligns Benefit
Serving or Self-Serving?
Does NOT build interest, curiosity, and
intrigue
Does NOT tell the prospect how you can
help them
Will trigger guardedness
ENGAGE WITHA QUESTION
Relevant (To Them, To You)
Open-Ended
Put it Together & Practice
PUT IT TOGETHER & PRACTICE
20-30 Seconds is Ideal
Make Necessary Edits
Questions? Lets Chat.