how successful internal communicators do it - 7 step checklist
DESCRIPTION
In this webinar, Lead Communications Consultant denise cox takes you through the seven steps successful internal communicators follow to ensure their communications are effectively received and understood by employees. What you will take away: 1. Creating a framework for implementing your strategy 2. Key points to focus on in every step of the communication cycle 3. Reviewing what tools to use for the message 4. Generating and using insight and measurement To see some customer examples be sure to view the full webinar - available here - http://signup.newsweaver.com/7-steps-checklist-webinarTRANSCRIPT
How successful internal communicators do it - The 7 step checklistdenise cox, lead communications consultant
To view the full webinar click here
To see how Newsweaver can work for you Visit
www.newsweaver.com/internal-communicationsOr contact [email protected] to book a
live demo
EMPLOYEEENGAGEMENT
Interactive Emails
SOCIALCONVERSATIONS
Interact and Engage
Employees
INSIGHT & MEASUREMENT
Understand Communication
Performance
DISTRIBUTIONTEAM
COMMUNICATION Alligned & Branded
Local Comms
EVENT REGISTRATION
Event calendaring made easy
INTERNALCONNECT
Newsweaver Internal Connect
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Some of our customers
400 blue chip and FTSE 100 organisations in 96 countries use Newsweaver Internal Connect to help them inform, engage and inspire employees.
denise coxLead communications consultant, Newsweaver
Newsletter: Internal Communication MattersBlog: newsweaver.comTwitter: @denisecox | @Newsweaver_ICLinkedIn: linkedin.com/in/denisecox
Agenda
Introduction
7-step check list
Q&A
Employees that are engaged are 57% more likely to work harder 80% more likely to perform better 87% more likely to stay longer with the company
[Source: Corporate Leadership Council]
Companies highly effective at
communications are 1.7 times as likely to outperform peers
[Source: Towers Watson 2012]
Effective internal communications
Opportunity to feedback views upwards
Feel informed about organisation
See commitment by management to organisation
[Source: CIPD]
75% of leaders have no engagement plan or strategy - even
though 90% say engagement impacts business success
[Source: Accor 2012]
The 7 Step Check List
1 Set objectives
Common Objectives
Remove barriers Increase relevance Leverage intranet Consolidate local and global Introduce video, interactivity Gain insight and measurement Change management communications
Key Performance Indicators
Survey responses Attendance numbers Levels of engagement Increase intranet traffic
Map objectives to business performance Define Key Performance Indicators Create tactics to implement Do this before communicating
The 7 Step Check List
1
2Identify right channels
Set objectives
61% of employees need to hear information 3-5 times to
believe
Source: Melcrum 2012
Understand the channel No silos – multichannel Be able to measure
Effective internal communications
The 7 Step Check List
1
2
3 Know your audience
Set objectives
Identify right channels
Location Demographic Department Access
Identify
Reach the entire workforce
Profile your audience Identify segments Understand how they consume Choose the channel(s) Use measurement
The 7 Step Check List
1
2
3
4Crafting the communication
Know your audience
Identify right channels
Set objectives
Channel Design for digital age Team feedback Test
Craft
Think digital age Video has huge impact People love images Don’t forget - measure
The 7 Step Check List
1
2
3
45Get engagement
Set objectives
Identify right channels
Know your audience
Crafting the communication
From Headers Time zones CTA Test Measure
Engage
Power of design Personalise Choice, voice Ask and use From is powerful Measure
The 7 Step Check List
1
2
3
45
6
Insight &Measurement
Crafting the communicationGet engagement
Know your audience
Identify right channels
Set objectives
Measure?
Determine success Understand consumption Audiences Engagement Non-engagement Benchmark / Trends Going forward Across the organisation
Individual campaign metrics
Engagement metrics
Across the organisation metrics
Consumption metricsClick Map
Up-to-date database Overview AND granular Match back to KPIs Measure impact
The 7 Step Check List
1
2
3
45
6
7
Share your results
Set objectives
Identify right channels
Know your audience
Crafting the communicationGet engagement
Insight &Measurement
Pulse on the organisation Other communicators Share reports with stakeholders Your role becomes advisory
Share organisation metrics
Have measurement Use your measurements Demonstrate business benefits Share your results
Craft your communication
7
Set objective
Insights & measurement
Share your results
Know your audience
Identify right channels
Get engagement
1
3
4
5
6
11
7
2
To view the full webinar click here
To see how Newsweaver can work for you Visit
www.newsweaver.com/internal-communicationsOr contact [email protected] to book a
live demo