successful website checklist by lauren marx and jen roeder

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  • 1.Successful Website Checklist Lauren Marx Chief Operation Officer, PhotoBizJen Roeder Marketing Manager, PhotoBiz

2. Who is PhotoBiz? Managed website solutions For photographers and small businesses Powered by phone and email Passionate Support Located on corner of West Friendly Ave. and Spring St. in downtown Greensboro 3. Is Your Site Mobile-Friendly? 67% of mobile users more likely to buy a product or service if site is mobile-friendly 61% more likely to leave site if not mobile friendly *2012 Survey of Mobile Users 4. What is Mobile Friendly? Fast loading Mobile friendly navigation Quick access to contact information 5. Is Your Logo and Branding Consistent? Logo, color, font Build recognition Be consistent across all channels Convey your style 6. Is Your Domain Name Simple And Easy To Remember? First choice is .com Make sure your domain name: Is easy to spell Is easy to remember Doesnt hit the eye wrong Avoid using dashes Check who is using other extensions such as .net, .biz, .info to avoid confusion Dont misuse .org 7. Choosespain.com 8. choosespain.com***Be careful of how name can be read in multiple ways. 9. Do You Have Easy to Find Contact Info? Social media linksContact info in header or footerEasy-to-find contact link 10. Detailed Contact Page Name of contact Phone Hours Address Email form (mask) 11. Is Your Navigation User-Friendly? 3 click rule Simple, easy to follow menus Intuitive page names Easy to return to home page 12. Do You Keep Your Site Up to Date and Relevant? Keep homepage current Consider a blog to post about news, specials, events, and projects Keep people coming back 13. Are You Displaying Your Best Work? Time to show off! Hand pick your best work to showcase Organize and arrange your content Logical order Subject matter Connect with your target market 14. Have You Optimized Your Website For Search Engines? Quality keywords and description Unique page titles Google Analytics Google Webmaster Tools Relevant content 15. Do You Have an Engaging About Us Page? Who are you? How long have you been in business?What makes you unique?Its All About You! What do you offer? What makes you stand out? 16. Have You Integrated Social Media with Your Site? Include links to social media Include a share button Get people talking about you 17. Successful Website Checklist 1. Is Your Site Mobile-Friendly?6. Do You Keep Your Site Up to Date and Relevant?2. Is Your Logo and Branding Consistent?7. Are You Displaying Your Best Work?3. Is Your Domain Name Simple and Easy to Remember?8. Have You Optimized Your Website For Search Engines?4. Do You Have Easy to Find Contact Info On Your Site?9. Do You Have An Engaging About Us Page?5. Is Your Navigation User-Friendly?10. Have You Integrated Social Media With Your Site? 18. How can PhotoBiz help you with your website? 19. HTML5 Portfolio & Content Sites Remarkably simple control panel Interchangeable designs Unlimited pages and galleries Customize colors, fonts, & background 20. Add-Ons E-Commerce Sell anything online products, packages, services No commission fees Blog Tell your story online Moderate comments Client Proofing Review and collaborate images and albums online Customers tag favorites and leave comments 21. Pricing and Plans One time set up fee for products Monthly membership As low as $15/month 22. Q&A 23. Thank You! Contact Us Phone: 866.463.7620 Website: www.photobiz.com Facebook: facebook.com/photobiz Twitter: @PhotoBiz Instagram @ilovephotobiz