how nonprofit organizations can stand out from the crowd: social media tips for success
DESCRIPTION
Presentation given by Michelle LeFeve, Courtland Consulting, Strudell Studios & Adrienne Wallace, 834 Design & Marketing at Nonprofit Network Tech Expo 2014 (http://nonprofnetwork.org/techexpo)TRANSCRIPT
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How Nonprofits Can Stand Out from the Crowd - Social Media Tips for Success
Presented by:Michelle LeFeve, Courtland Consulting, Strudell Studios Creative Division
Adrienne Wallace, 834 Design & Marketing
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Paradigm Shift
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Reach People You Don’t Even Know
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3 Things
1. Each platform has a distinct personality2. Many different platforms for different purposes3. Platforms may change, good communication does not
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4/25/2014
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Monthly Visits
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Modified Support Model
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Digital Demographics
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Photos & Video Drive the Most Engagement
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Voice of a Friend – a place to share stories
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Add a donate button to your FB page
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Use FB photos
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Use of FB toolsand customapplications
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Mike LeFeve @MikeLeFeve Just received a letter from @mhumane saying that the money I raised on my Bday was sent to the field. Boy, does that feel super!
Tweeting links @ your charity’s donation landing page for every donation
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Provide a Twitter newsfeed back to your website
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• Join or create industry and local LinkedIn groups
• Join or create a LinkedIn event to share• Create forums within groups or events• Expand your LinkedIn reach with Twitter• Posting/finding jobs• Communicate opportunities/fundraising• Recruiting/Vetting board members
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LinkedIn Group
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• Ways that Google+ can change the way you connect with your audience:– Video conference other Google+ users with
Hangouts– Segment your donors, volunteers, partners into
various Circles– Add and invite people to Google+ Events– Don’t get too comfy…data released this week
question the efficacy of G+ which usually signals demise in the Google family of products / apps
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• Human focus with a message that evokes emotion
• Call to action
• 1 to 5 minutes
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YouTube
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• Feature your visual content
• Develop Pinboards that drive donationsand events
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Frequency of Posts
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Social Media Tips• Spend time on social media– Set a timer and/or make an appointment to get
into the groove
• Interact with your followers
• Update your account frequently– Best practices can easily be found
• Share videos & photos
• Ask people to share • Promote on your website• Analyze analytics for ideas and failures
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Connect With Us
Michelle LeFeveExecutive Director, Courtland Consulting, Strudell Studios Creative Division
linkedin.com/in/michellelefeve /Courtland Consulting
Adrienne Wallace (@adriwall)Project & Digital Director, 834 Design & Marketing
linkedin.com/in/adriwall /834 Design
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Credits:• 50.nitrogr.am• 834 Design & Marketing• blog.linkedin.com• blog.twitter.com• Courtland Consulting• DeVries Blog• inkthemes.com• instagram.com/press/• Ipsos OTX and Ipsos Global @dvisor• mashable.com• nytimes.com• quantcast.com/linkedin.com• Socialmediaexaminer.com• statisticbrain.com• The Content Marketing Institute• twitter.com• Wildfire