Stand Out From The Crowd

Presented by : Kim Garst

@nimble | @Jon_Ferrara | @kimgarst

Authenticity is the secret sauce

that makes marginal companies

good and good companies GREAT!

Successful social media

marketing is not built on

“impressions.” It is built on

relationships.

What is the

AUTHENTICITYand why does it matter?

“Authenticity, for me, is

doing what you promise,

not "being who you are"~Seth Godin

Meet the Snapple Ladyaka Wendy Kaufman

Quaker Oats & the “Snapple Lady”

• Bought in 1994 for $1.7 BILLION

• Sold in 1997 for $300 MILLION

• “Official” causes of death: logistical issues, bad

bottling contract, undeveloped distribution network

0

500

1000

1500

2000

1994 1995 1996 1997

Snapple Market Value

Quaker Oats and the “Snapple Lady”(What REALLY happened…..shhh!!!)

Which one do YOU know, like and trust?

How To Authentically Tell Your Brand Story

Stay true to your roots

$2.25

Be Consistent

Facts Tell, STORIES SELL!

As MARKETERS we have to become

STORYTELLERS

Storytelling is how we

showcase how we

SERVE our customers.

VALUE

VALUE

VALUEASK FOR THE SALE

Stories are to

lead

prospects

down the path

to a PURCHASE.

For any company that cultivates

sincerity, the value of its word

means everything.

We have to lead with VALUEwithout the expectation of reward.

Success = PULL Marketing

Authenticity is a quest to be real and to

communicate this sense of being real with

customers in a way that is compelling,

relevant, and, above all, true.

People buy from

those that they

KNOW, LIKE and

TRUST!

Many marketers treat social media as their personal broadcast system.

Authentic marketers are

passionate about how they

serve their audience.

Authentic marketers get excited

about the things their

community is passionate about.

Authentic marketers use social

media to provide true value to

their audience.

Authentic marketers don’t just

sit and wait for people to come to

them. They seek them out.

They are generous about sharing great

information— and have a give to get attitude!

Authentic marketers are

trustworthy and

consistent.

Authentic marketers focus on

this question…what do my

customers need, and how can I

provide that?

People’s time and

attention are

VALUABLEand should be

highly prized!

www.kimgarst.com

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Question Time!