remarkability - stand out from the crowd

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Remarkability "Stand Out from the Crowd" presented at the What's Next DC Conference January 24, 2011 by Paul Williams Idea Sandbox wha!'" n#! d$

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Discover (or create) what sets you apart from your competition and differentiates your products, company, or brand in the minds of your customers. Presented at the "What's Next DC Conference" in Washington DC on January 24, 2011 by Paul Williams from Idea Sandbox.

TRANSCRIPT

Page 1: Remarkability - Stand Out From The Crowd

Remarkability"Stand Out from the Crowd"

presented at the

What's Next DC ConferenceJanuary 24, 2011

by Paul WilliamsIdea Sandbox

wha!'" n#! d$

Page 2: Remarkability - Stand Out From The Crowd

crowd crowd crowd crowd crowd crowdcrowd crowd crowd crowd crowd crowd

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stand out from thecrowd

Page 3: Remarkability - Stand Out From The Crowd

"Do what you do so well, that people can't resist telling others about you."

- Walt Disney

Page 4: Remarkability - Stand Out From The Crowd
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poor okay

good

wow

Page 7: Remarkability - Stand Out From The Crowd
Page 8: Remarkability - Stand Out From The Crowd

crowd crowd crowd crowd crowd crowdcrowd crowd crowd crowd crowd crowd

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stand out from thecrowd

Page 9: Remarkability - Stand Out From The Crowd

crowd crowd crowd crowd crowd crowdcrowd crowd crowd crowd crowd crowd

crowd crowd crowd crowd crowd crowdcrowd crowd crowd crowd crowd crowd

crowd crowd crowd crowd crowd crowdcrowd crowd crowd crowd crowd crowd

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create remarkable productsthat the right people seek out

Page 10: Remarkability - Stand Out From The Crowd

crowd crowd crowd crowd crowd crowdcrowd crowd crowd crowd crowd crowd

crowd crowd crowd crowd crowd crowdcrowd crowd crowd crowd crowd crowd

crowd crowd crowd crowd crowd crowdcrowd crowd crowd crowd crowd crowd

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remark-able

Page 11: Remarkability - Stand Out From The Crowd

A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A

A A A A A A A A A A A A A A A A AA A A A A A A A A A A A A A A A

A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A

A A A A A A A A A A A A A A A A

A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A

A A A A A A A A A A A A A A A A

A A A A A A A A A A A A A A A A ATHE

A A A A A A A A A A A A A A A A A

Page 12: Remarkability - Stand Out From The Crowd

"THE"

"A"

Page 13: Remarkability - Stand Out From The Crowd

"THE"

"A"

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Page 15: Remarkability - Stand Out From The Crowd

crowd crowd crowd crowd crowd crowdcrowd crowd crowd crowd crowd crowd

crowd crowd crowd crowd crowd crowdcrowd crowd crowd crowd crowd crowd

crowd crowd crowd crowd crowd crowdcrowd crowd crowd crowd crowd crowd

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remarkable

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Page 18: Remarkability - Stand Out From The Crowd

crowd crowd crowd crowd crowd crowdcrowd crowd crowd crowd crowd crowd

crowd crowd crowd crowd crowd crowdcrowd crowd crowd crowd crowd crowd

crowd crowd crowd crowd crowd crowdcrowd crowd crowd crowd crowd crowd

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remarkable

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Page 21: Remarkability - Stand Out From The Crowd

take risks.

Page 22: Remarkability - Stand Out From The Crowd

take risks.

embrace change.

Page 23: Remarkability - Stand Out From The Crowd

take risks.

embrace change.

find Champions.

Page 24: Remarkability - Stand Out From The Crowd

take risks.

embrace change.

find Champions.

take action.

Page 25: Remarkability - Stand Out From The Crowd
Page 26: Remarkability - Stand Out From The Crowd

What...

How...

Why...

Who...

Where...

first, best, only.

sets you apart.

believable, relevant, genuine.

to the right people.

in the right place.

Page 27: Remarkability - Stand Out From The Crowd

What... first, best only.

Page 28: Remarkability - Stand Out From The Crowd

What...

How...

first, best, only.

sets you apart.

Page 29: Remarkability - Stand Out From The Crowd

What...

How...

Why...

first, best, only.

sets you apart.

believable, relevant, genuine.

Page 30: Remarkability - Stand Out From The Crowd

What...

How...

Why...

Who...

Where...

first, best, only.

sets you apart.

believable, relevant, genuine.

to the right people.

in the right place.

Page 31: Remarkability - Stand Out From The Crowd

crowd crowd crowd crowd crowd crowdcrowd crowd crowd crowd crowd crowd

crowd crowd crowd crowd crowd crowdcrowd crowd crowd crowd crowd crowd

crowd crowd crowd crowd crowd crowdcrowd crowd crowd crowd crowd crowd

crowd crowd crowd crowd crowd crowdcrowd crowd crowd crowd crowd crowd

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remarkable

Page 32: Remarkability - Stand Out From The Crowd

DOERS

Page 33: Remarkability - Stand Out From The Crowd

SUPPLIERS!DOERS

Page 34: Remarkability - Stand Out From The Crowd

INFLUENCER

S

SUPPLIERS!DOERS

Page 35: Remarkability - Stand Out From The Crowd

INFLUENCER

S

INNOVATORS!

SUPPLIERS!DOERS

Page 36: Remarkability - Stand Out From The Crowd

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crowd crowd crowd crowd crowd crowdcrowd crowd crowd crowd crowd crowd

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remarkableif you want people to

know you're

Page 37: Remarkability - Stand Out From The Crowd

crowd crowd crowd crowd crowd crowdcrowd crowd crowd crowd crowd crowd

crowd crowd crowd crowd crowd crowdcrowd crowd crowd crowd crowd crowd

crowd crowd crowd crowd crowd crowdcrowd crowd crowd crowd crowd crowd

crowd crowd crowd crowd crowd crowdcrowd crowd crowd crowd crowd crowd

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remarkabledothings

Page 38: Remarkability - Stand Out From The Crowd

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