personal branding | stand out from the crowd
TRANSCRIPT
Personal BrandingStand Out From The Crowd
31
2
Why
Personal Branding
How
31
2
Why
Personal Branding
How
Job Competition
Expert, but no job
No difference
Interviews. Nothing New
To Be Known!!
Stop!!That’s Enough
Personal BrandingTo Stand Out
31
2
Why
Personal Branding
How
Personal Branding!!
What Does It Mean?!
2
Is a Promise ofValue
Brands Has a Value
The First Thing Comes To Your Mind!!
Here In Egypt It’s Like This
VS
Personal + Branding= Your Promise of Value
Show Your Value To Be Known
Promise of Value Examples
Steve Jobs: Inspiration Barack Obama: Hope
You
Opportunities
With Personal Branding
31
2
Why
Personal Branding
How
‘‘Be Yourself Because Everyone Else is Already Taken
Stop!!
3 Exercises to Build Your Personal Brand
Why I Need It?
First Exercise
Who You Are!!Second Exercise
Third Exercise: Personal Branding Canvas
Personal Branding Canvas!!Why?!
Personal Branding CanvasProcess!!
1 2
3
4 5
6
7
89
Personal Branding Canvas9 Blocks
Personal Branding Canvas3 sections
Personal Branding CanvasBlocks Description
Personality, professional historyeducation, interests, passions,Values and vision.
Services That You OfferIt seeks to solve customer problems and satisfy customer needs with value propositions.
it's how you want others to feel about you.
Your Target Audience - Your Customers
Resume, Portfolio, track record, Certifications, training, learning results Roles in associations and activities.
Through which Channels do you will reach your Audience.
In which do you want to invest or must you invest to successfully Brand yourself?
Visibility, awareness, recognition & memorability
Teacher
Things to Keep in mind!!
Discuss The Canvas With Your Customers
Update Your Canvas
Don’t Panic If You Messed Up!!
Always Remember The One Rule!!
‘‘Be Yourself Because
Everyone Else is Already
Taken
Personal Branding Coach
Moataz Yasser
Thanks All
Helping Young Professionals To Stand Out From The Competition