Google Tag Manager

Description * Scope How to deal with GTMQuestions & answers

By : jam Hassan Website:http://www.jamhassan.com

Twitter: @jammhassan

What is Google Tag Manager “Digital marketing made (much) easier”

• Google Tag Manager lets you add and update your website tags, easily and for free, whenever you want, without bugging the IT folks. [Google]

• Google Tag Manager [GTM] Was Released on 1st October 2012 To help Webmasters , IT guys & marketing Gurus To help Manage their Google Analytics tags, Bing , Remarketing codes , Google adwords Campaigns Codes etc in One Place .

• Truth is that there are So many Tracking codes to Track your Website . Google Tag manager helps to manage All these Easily

Steps to Create & publish Tags

Create a Google Tag Manager Account .

Create a New Bucket [Container] For Each Website.Like if you want to track xyz.com You should have one container for xyz.com & Separate Container for abc.com .

Build A list of tags for example Google anlytics , Adwords etc

After getting listed all the tags for one website Create Container Snippet & replaces it with Older One . You are Done .

Main Componets

Google Tag Manager have 3 main components to deal with

1. Container

In order to use the various tracking code needed for your website Like Google analytics tracking , Google adwords campaigns tracking , bing tracking code etc a single piece of code must be added to the website . This piece of code is called the container.

The container holds are your Campaigns code you can Generate these code in Google Tag Manager & publish to your website

• Continue)

Main Componets

 2. Tags •First time you add Container it will be Empty . Now you we have Add tags For different Types of Tracking codes. We can chose From These Templates (Built in).

1. Google analytics2. Double click floodlight counter 3. DoubleClick Floodight sleas4. Adwords Conversion tracking 5. Adwords Remarketing etc

(Continue)

Main Componets3. Rules

• Now we have to Define When our Created Tag should Fire. •It’s Similar like Defining Goals in Google Analytics that if a User Signup Count that Goal & if a user add item to Basket Count that Event as Goal.

Google Tag manager [GTM] support these Rules. URL-based Rules: The tag is fired based on a specific URL. You can define the rule so that the tag is fired on all pages, such as for Analytics code to track v

Referrer-based Rules: The tag is fired based on the referral source for the page.

Event-based Rules: The tag is fired based on a particular “event” on the website. For example, the tag is fired when the user plays a video or clicks a button. 

Supported Tags Tag templates Google Tag Manager comes with built-in templates for Google AdWords

Conversion Tracking, AdWords Remarketing, Google Analytics, and DoubleClick Floodlight.

  Custom image tagsIf you’d like to add a image tag that’s not yet included as a tag

template, just select the Custom Image tag type. .  Custom HTML tagsIf you’d like to add an HTML tag that’s not yet included as a tag

template, just select the Custom HTML tag type.   Custom javascriptCustom javascript tags can be added using the Custom HTML feature—

just wrap your javascript with <script> </script>

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Pros

Debug Mode – This tool allows you to see if your tags are firing correctly.

All of your tags can be seen in one place – You don’t have to go to multiple pages to determine everything that you are tracking and on what pages the tracking code is placed.

Marketing Guys , SEO Teams , PPC Teams can add tags whenever they please without having to coordinate with IT to put additional code on the website

Less code to manage on your website

Easy to use interface

GTM Increase Overall Time to load your website that is Going to be a Big factor in Latest Google Algorithms.

• Initial Setup – The initial process to set everything up – adding the Google Tag Manager container, removing all of the old code, and determining what tags need to be tracked and where – takes some time and coordination. Once the initial setup is complete and correct, you will not have to worry about this process anymore

Cons

• Debug Mode – Although it tells you whether or not tags are fired, it still takes some investigative work to determine why the correct tag is not firing or why an incorrect tag is firing.

• Although it is a simple tool with an easy to use interface, it still requires a good understanding about how the tags are fired in order to correctly set up the tags and rules as well as debug issues with tag firing. Because of this, it may still take some coordination with IT to solve any problems if things are not tracking properly.

• Email me if you have Any query & question

• Email : Hassan@jamhassan.com• Twitter: @jammhassan• Website: http://www.jamhassan.com/• FB : http://www.facebook.com/headwise

Questions & answers