google tag manager in 28 minutes
TRANSCRIPT
analytics | search engine marketing | marketing automation | content strategy
Track What You Want, When You Want ToAn Overview of Google Tag Manager for Small Business Owners (in 28 minutes)
Feb 2017 - Presented by Jeff Tincher
About 610
610 Digital is a suburban Philadelphia, PA Digital Marketing Agency specializing in marketing automation, content marketing, pay per click, SEO & Analytics.
Jeff TincherFounder/Digital Marketing Consultant
● Google AdWords Certified
● Google Analytics Certified
● Bing Ads Accredited Professional
● Hootsuite Platform Certification
● SharpSpring Certified
● Hubspot Inbound Certified
● Wordstream Advisor Certification
● Drinker of Great Gin
● Youth Soccer Coach
Google Tag Manager (GTM) in 28 Minutes +/-
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Google Tag Manager is a simple tool to manage e-marketing tags in your websiteor ecommerce store.
Oh, it’s FREE!
container - what holds it all together. includes all tags; represented by code on website
tag - A tag is a snippet of code that sends information to a third party, such as Google.
trigger - a rule that “fires” a tag. for example, you can set subpages where remarketing or conversion code for Google AdWords would be activated
variable - it’s like a macro...I set up a constant variable with the Analytics Property ID (UA-XXX-XXXX)
More Agile, More Efficient no waiting on IT or a developer.
Simple enough that Marketing can implement.
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Plays nicely with others.
● marketers can quickly add or change their own tags as needed
● use any third-party tag● create custom tags from JavaScript or other
code
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Quickly deploy Google and third-party tags.
Even add in your own Custom HTML like JSON-LD for
local schema markup
What to Track?
• general pageviews (this is the same as using the GA tracking code)
• analytics events (PDFs, mailto, outbound links, video views, etc.)
• ecomm transactions
• remarketing code• conversion
tracking• other web
analytics (Adobe, Heap)
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How Can You Start?1. Signup at Google.com/tagmanager with a
Google account2. Add Account Name and Container Name,
Select Web3. Add the GTM Codes to your site in the
<head> and just after opening <body> tag4. REMOVE OTHER GA TRACKING5. Create general Pageview Tag to fire on All
Pages6. That’s the basic setup
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Got Questions?
How can you see GTM helping you?
What are some things you can easily track with GTM?
What if I don’t know how to code?
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Upcoming Events
March 15th - Real Estate Measurement with Google
March TBD - our next Meetup - any topic suggestions? Guest speaker?
http://610dig.it/MeetupEvents
