google tag manager can do what

Google Tag ManagerCan Do What?

@patrickstoxWordCamp Raleigh 2016

https://twitter.com/patrickstox


What Is Google Tag Manager


Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app.

Analytics, Conversion Tracking, Remarketing, etc.



What Is Google Tag Manager


It’s basically a JavaScript injector.



Data Layer


Data layer is simply a JavaScript array which is used to store information and send information to Google Tag Manager container.



Accounts & Containers




Workspaces




Support




What’s A Tag?


A tag is a snippet of code that sends information to a third party, such as Google. If you don't use a tag management solution such as Tag Manager, you need to add these snippets of code directly to files on your website or mobile app.



Tags


“Do Something”



Triggers


Tells Tags when to “Do Something”



Variables


Just like it sounds, they set Values to use when called upon. Lots of built in but can be custom as well



Variables




Version Control




Admin




WordPress Plugin


https://wordpress.org/plugins/duracelltomi-google-tag-manager/





Remember?




Inject jQuery


Or really any scripts



External Link Clicks


http://www.lunametrics.com/labs/recipes/outbound-links/





File Downloads


http://www.lunametrics.com/labs/recipes/file-download-links/





Form Engagement


http://www.simoahava.com/analytics/track-form-engagement-with-google-tag-manager/






JavaScript Errors


http://www.simoahava.com/gtm-tips/track-javascript-errors-events/





Mailto Link Clicks


http://www.lunametrics.com/labs/recipes/contact-links/





Tel Link Clicks







Scroll Tracking


http://www.lunametrics.com/labs/recipes/scroll-tracking/





Page Load Timing


http://www.lunametrics.com/labs/recipes/page-load-timing/





Engagement Timer


http://www.lunametrics.com/labs/recipes/engagement-timer/





YouTube


http://www.lunametrics.com/labs/recipes/youtube-tracking/





Cookies


http://www.lunametrics.com/labs/recipes/cookie-management/





Engagement


http://www.simoahava.com/analytics/track-content-engagement-via-gtm/

http://www.simoahava.com/analytics/track-content-engagement-part-2/









Injecting Meta Data


http://www.simoahava.com/seo/dynamically-added-meta-data-indexed-google-crawlers/






JSON-LD


http://www.6dglobal.com/blogs/7-steps-pushing-json-structured-data-using-google-tag-manager-2015-03-04







Weather


http://www.simoahava.com/analytics/send-weather-data-to-google-analytics-in-gtm-v2/






SERP Bounce Time


http://www.simoahava.com/analytics/measure-serp-bounce-time-with-gtm/






Send User IDs


HotjarCRMhttps://www.portent.com/training/connect-crm-web-analytics-platforms-actionable-insight



https://www.portent.com/training/connect-crm-web-analytics-platforms-actionable-insight



Lookup Tables


http://www.seerinteractive.com/blog/gtm-match-table-generator/





Konami Code


http://www.simoahava.com/gtm-tips/add-konami-code-to-your-site/

Demo:http://www.sitevisibility.co.uk/





http://www.sitevisibility.co.uk/

Google Tag Assistant


https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=en








Reminders


Don’t fire tags in GTM and on pageDon’t send personal information to GA



Resources


http://www.lunametrics.com/labs/recipes/http://www.simoahava.com/http://www.lunametrics.com/blog/https://analyticsacademy.withgoogle.com/course/5



http://www.lunametrics.com/labs/recipes/

http://www.simoahava.com/

http://www.lunametrics.com/blog/

https://analyticsacademy.withgoogle.com/course/5

https://analyticsacademy.withgoogle.com/course/5

It’s Demo Time!




google tag manager can do what

Marketing