How Can You Fuel Information to Your Business Using Unified Communications

Unified communication (UC) is the ultimate solution for companies that have a large employee

and customer base. UC is a common

platform that facilitates the integration

between various applications and tools

to build a centralized communication

system. Successful businesses are able to

connect their global workforce across

devices and systems. However, there are

great risks involved in merging all the

communication tools and applications

into a common secure system without

affecting the workflow and revenue.

Simply implementing any unified communication system might not be enough. If you want to

realize the full potential of this communication system then you will have to feed it with the

right kind of information. Information can be sourced from the different business applications

that are already running in the office. The majority of larger enterprises use Enterprise

Resource Planning (ERP) systems for day-to-day business operations. If these ERP systems are

integrated with the unified communication system then it can take enterprise communication

to the next level.

Some of the major benefits of integrating the ERP system with unified communications are as

follows:

Real-time data sharing – This is probably the biggest advantage to integrating ERP

systems with unified communications. Real-time data sharing across platforms can be

made possible, so employees will be better equipped while communicating with

vendors, customers, and colleagues. The data fed into the ERP system can be fetched by

the unified communication applications and tools, which can then be used by executives

for various communication processes.

For instance, if the CRM module of an ERP system is connected to the UC, employees

will have the ability to easily view their last business transaction and other needed

information whenever a customer calls. This will help your sales team to create and

deliver the perfect marketing pitch, and the customer will be satisfied about the fact

that the company knows its buying preferences.

Conferencing for timely and effective communication – UC comes loaded with the

advanced audio and video conferencing features. You will be able to organize a seminar

or conference within a short time period. During the video conference, you or your

employees will be able to share real time data sourced from the ERP system. Thus

communication within the organization will not only be smoother but it will also be

effective. This facilitates quick and correct decision making while helping your company

take all the right steps to improve the profit-making activities.

Improvement in customer satisfaction – The better you are able to communicate with

your customers, the more satisfied they would be with your services. If your employees

can analyze present and past customer data and then use the same during

communication, it is bound to be reflected in the form of a growth in the customer

satisfaction figures.

Transparency - Data shared through the UC platform will help maintain transparency in

the business transactions that take place in your company. It helps you to eliminate any

kind of ambiguity that might be experienced while dealing with vendors, customers or

business associates. At the same time every employee in your company will be aware of

the exact data being shared.

Higher profits – All the above factors will eventually culminate into better revenue

figures, which imply that your company will be able to make better profits. The

enhancement in the efficiency of business processes too can be attributed to the

seamless data sharing between the ERP system and the unified communication.

Unified communication is the best thing to have happened to the business world as it has

completely transformed the way data is shared and processes are run.