how and why to create your facebook business page
DESCRIPTION
A brief overview of why you should consider using social media to market your business. A VERY BASIC "how to" create your Facebook Business Page.TRANSCRIPT
Social Media
Changing
the way
we do
business
Social Image
creating revenue opportunity through Social Networking
What’s all the “bUzZ” about Social Media?
$$
Social Media is people having conversations online.
Socialnomics…
The ROI of Social Media is that your business
will still exist
in 5 years.
http://www.youtube.com/watch?v=x0EnhXn5boM
Online
Activities
• 65,000 videos are added to YouTube every day• 80% of companies use LinkedIn as a primary tool to find employees• There are over 200,000,000 blogs
More Stats …
Over 80% of online users have read a blog 45% have a blog 65% are on a social network 1of every 8 couples married last year met
through social media 80% of Twitter usage is mobile…what does
that means for customers sharing
experiences?
Is your web strategy
still focusedon search engine placement?
900% growth in 6 years
How do companies use Social Media?
Create buzz
Develop a voice and spread a message
Create online conversations, encouraging user participation and dialogue.
http://www.youtube.com/watch?v=xJXOavGwAW8
March 2010
Do you see your customer here?
Age 0 – 17: 18% 18 – 24: 7% 25 – 34: 14% 35 – 44: 20% 45 – 54: 24% 55 – 64: 12% 65 or more: 4%
Household Income$0 – $24,999: 7%$25,000 – $49,999: 22%$50,000 – $74,999: 36%$75,000 – $99,999: 18%100,000 – $149,999: 12%$150,000 or More: 5%
GenderMale: 43%Female: 57%
Twitter has over 10 billion tweets (as of noon, March 15, 2010)
Maybe here?
GenderMale: 43%Female: 57%
Age0 – 17: 11%18 – 24: 8%25 – 34: 16%35 – 44: 29%45 – 54: 20%55 – 64: 11%65 or more: 3%
Household Income$0 – $24,999: 13%$25,000 – $49,999: 30%$50,000 – $74,999: 27%$75,000 – $99,999: 16%100,000 – $149,999: 10%$150,000 or More: 4%
EducationLess than HS diploma: 12%High School: 9%Some College: 47%Bachelors Degree: 24%Graduate Degree: 8%
Can Social Media help MY business?
Fan
3 hours… 18 comments
… 5 new sales
Brand Loyalty
I just don’t have time…
$600 blender
Meet Tom…
• 15,000 Facebook Friends
• 2,100 followers on Twitter
• Almost 8 million views of the
“iPhone” episode alone on
YouTube
5 x increase in SALES
Going Mobile
Foursquare
Mar ‘09 – launch ~ 250k users April ’10 – 1 mil users Aug ’10 – 3 mil users Dec ’10 – 5 mil users Jan ’11 – 6 mil users (44 DAYS from 5 to 6 mil) Today?
Over 10 mil users
It’s not a fad, man
It’s a fundamental
shift in the way we
communicate
Let’s Build Our Facebook Page!
Go to Facebook.com/pages and click “Create Page”
Recommend your page to your friends
Reach out toyour contacts
Customizing Your URL
Once you have 25 fans, you can customize your URL like this:www.facebook.com/yourbusinessnamehere.
Go to Facebook.com/username, select your page name from the dropdown menu and then write in the name you’d like to use.
Click “Check Availability.” If it’s available, a prompt will ask, “Are you sure you want to set [URL] as [Facebook Page]‘s username?” Click confirm to lock in that URL —
…and keep in mind that you can’t change the URL for a Page once you confirm.
Dress it up…
Support other local businesses.
Go to THEIR page and click here to show a link to their page on YOUR page!
A Little Nightly Reading
The Facebook Guidebook (or understanding all things “Facebook”)http://mashable.com/guidebook/facebook/
Creating a Memorable Customer Experience on Facebookhttp://mashable.com/2011/11/03/social-customer-experience/
Improve Engagement on Your Facebook Pagehttp://mashable.com/2011/04/06/facebook-engagement-data/
How To Get More Facebook Fanshttp://thefuturebuzz.com/2010/02/01/6-figure-facebook-page/
Top Five Mistakes Small Businesses make on Facebookhttp://mashable.com/2011/04/02/5-facebook-marketing-mistakes-small-businesses-make/
Twenty Awesome Facebook Pageshttp://www.inc.com/20-awesome-facebook-fan-pages-2011/index.html
40 Great Examples of Facebook Pageshttp://www.noupe.com/showcases/40-great-examples-of-facebook-fan-pages.html
Twitter: LavaLilly
SteamboatPowGal
Facebook: Angie Robinson
Social Image (Fan Page)
LinkedIn: Angie Robinson
Need
More
Info?