house of norway - innovasjon norge · testimonials from norwegian attendees: wwse 2019 “great...
TRANSCRIPT
House of NorwayNational Pavilion & Program @ World Winter Sports Expo 2020
Beijing, 3.-6. September 2020
Foto: Moelven
Content
Part 1:
What it is
Part 2:
How it works International events
Partnership opportunities
The offer
Concept & ambition
Brand Norway
Pioneering sustainability
Visit Oslo / Tord Baklund
Impactful partnershipswith the world’s leadingbusiness events
Innovation Norway / GreenTech Festival
House of NorwayWhat it is
House of Norway
The concept
• Hub for international networking and expansion of business opportunities
• Exposure of national brand identity, culture, history and solutions
• Showcasing Norwegian companies, products, competence and technology
House of Norway will give Norwegian companies
an export advantage and strengthen their market
position abroad under the umbrella of our national brand.
Innovation Norway / GreenTech Festival
4
House of NorwayOur ambition
House of Norway is a place where we showcase and position Norwegian companies, promote our unique products, competence and technology. It is a dynamic hub for networking and expanding connections into foreign markets creating and developing future opportunities.
Our ambition is that House of Norway will give Norwegian companies an export advantage and strengthen their market position abroad through the promotion of our strong national identity. By creating impactful partnerships at the world’s leading business events, our ambition is to give Norwegian solutions global reach.
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Innovation Norway –
the facilitator
• Norwegian government's official trade representative abroad
• Lowering risk in internationalisation processes and export initiatives
• Provider of market insights
• Facilitator for business networking
• Access to international markets
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Innovation Norway / SEG 2019
House of Norway
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Innovation Norway / GreenTech Festival
Innovation Norway / Conxemar 2019 Innovation Norway / Sjømatmessen Brussel Innovation Norway / Matstreif 2019Innovation Norway / SEG 2019
House of Norway Assets and benefits
• National pavilion / exhibition space
• Seminars and conferences
• Gain new market insight
• Profiling, showcasing & networking
• Business matchmaking and new leads
• Media profiling and interviews
• Study trips and site visits
• Networking events and dinners
• Decision makers and opinion leaders
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Innovation Norway / Intersolar Europe 2019
Brand Norway: Capitalising on our national brand
Building our strong nation brand
• As part of Norway’s new export strategy a new national brand has been developed and activated
• Being part of effective national brand initiatives contributes to wider exposure and increased sales
• Studies by OECD show that countries with a strong nation brand increase their competitive advantages compared to countries with less well-known nation brands
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Visit Oslo / Tord Baklund
Ambition and goals
Norway aims to be a pioneer in finding solutions to the world’s economic, social and environmental challenges.
Our competitive advantages are aligned with what the world needs.
Norway’s strategic position“Pioneering sustainability”
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Equinor
Brand Norway Effective communication and positioning
Powered by natureWhere we come from
North of the ordinaryWhat we offer
Built on equal opportunitiesWho we are
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Bård Basberg / Loen Skylift Blueeye Robotics Andreas Kleiberg
A dynamic arena forpioneering sustainability
House of Norway is a collaborative and dynamic arena to showcase exceptional businesses, products, expertise and services aligned with Brand Norway’s positioning “Pioneering sustainable solutions”.
From successful networking and greater exposure of Norwegian
solutions we bring Brand Norway to life for
greater global impact.
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Innovation Norway / Conxemar 2019
Building our national brand– a joint collaboration
• We need to expose business areas where Norway has competitive advantages
• At our international business events we focus on telling stories about Norway as a pioneer within sustainable development
• As partner related to House of Norway you become an important part of Brand Norway, while building our national brand
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Innovation Norway / World Winter Sports Expo
Visit Norway / Nils-Erik Bjørholt
House of Norway World Winter Sports Expo Beijing, 2020
Why House of Norway + World Winter Sports Expo 2020
WWSE is driven by high speed development of the Chinese winter sports landscape, stimulated by the fact that China (Beijing) will host Winter Olympics in 2022.
Beijing 2022 generates market forces
Regional development plans, raising sports interest and insight, stimulating a healthier lifestyle in the population.
WWSE has become a centre-point for the Chinese authorities on winter sports
It presents the latest innovations and developments and engages the international winter sports industry and organisations.
WWSE gathers interest from the whole Chinese winter sports market
From destination developments to tourism, and from training competence to equipment and technologies.
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House of Norway: Roadmap for China
2019
WWSE
September 2020
Norway - China Winter Sports Year
2021 - several events (tbc)
House of Scandinavia
Beijing Olympics 2022 (confirmed)
WWSE
September 2021(confirmed)
WWSE
October 2019
2020 2021 2022 2023
ISPO – Beijing
February 2021 (tbc)
ISPO – Beijing
February 2022 (tbc)
Key highlights from WWSE 2019
• 30 000 square metres Exhibition Area
• More that 20 countries around the world involved
• More than 600 Brands (50% international)
• 600 + Domestic and foreign media
• 178 000+ Visits
• 240+ Speakers
• Over 240 global big names gathering to discussthe latest achievements in winter sports industry
• Promoted the on-site signing of nearly 100 key projectsbetween China and foreign entities
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Innovation Norway / WWSE 2019
Innovation Norway / WWSE 2019
Innovation Norway / WWSE 2019
Innovation Norway / WWSE 2019
Testimonials from Norwegian attendees: WWSE 2019
“Great value! The expo gives us larger network and best practice”Kjell-Inge Stellander, Trondheim Kommune
“Strengthen our partnerships”Rune Midthaug, Norges Idrettsforbund
“We experienced a lot of interest in what we have to offer in our region”Marius Ringen, Meråker VGS, Trøndelag FK
“Good arena for demonstrating products to a growing winter sports market” Terje Smevold, BRAV
“Many new relevant contacts”Håvard Bjor, Norwegian Sports Tech
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“Improved already established customer relations” Emil Jonsson, Alpine International
Partners with House of NorwayWe seek active collaboration with Norwegian Partners
SMEs with internationalgrowth ambition
Companies with business abroad
Industry organisations and institutes
Clusters and business networks
Ministries/Embassies/ Regional Counties
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Focus areas for 2020
Sport tech & equipment Sport & leisure wear Healthy food nutrition
Design & lifestyle Smart resort design & operations Training & activity based tourism
Visit Norway / Thomas Kleven Visit Norway / Thomas Kleven Kyle Head
Visit Norway / Nils-Erik Bjørnholt Bård Basberg Visit Norway / Renato Granieri
Partnership
opportunities
As a partner of the House of Norway delegation you will access our extensive Chinese business network and be part of our media profiling. You will be able to showcase your company to a large audience and we will connect you with relevant business opportunities, securing your acceleration into a new foreign market.
WWSE features theme exhibitions, parallel forums, seminar sessions, showcases, supporting activities on B2B matchmaking and media profiling.
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Innovation Norway / WWSE 2017
Innovation Norway / WWSE 2017 Innovation Norway / WWSE 2017
WWSE: Visitor profiles
Key market stakeholders:
• Industry and sports organizations
• Ministries and high level officials
• International and domestic enterprises
• Channel distributors (online/offline)
• Sports, education & tourism bureaus
• Regional government officials
• International and Chinese media
• Research & industry development institutes
• End-users (consumers/potential customers)
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Innovation Norway / Bokmessa I Frankfurt 2019
WWSE 2020 – House of Norway concepts & assets
• Exhibition area – profiling and showcasing
• Tastings of Norway – Café for sampling food and drink
• Stage – Events, talks, product launches, demonstrations, promotions, culture
• Seminar / workshops on specific themes
• Exhibition conference and forums – market updates by high level international and Chinese speakers
• Meeting areas – business matchmaking
• Study trip to Chongli – Nordic arena, resorts
• Reception at Ambassadors residence
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Innovation Norway / WWSE 2017
Innovation Norway / WWSE 2017 Innovation Norway / WWSE 2017
Sports Tech “Innovation in Sports tech” Showcase: Sports Equipment & outdoor wear Norway Camps
Content 2020: Seminars / Workshops
Healthy lifestyle: Norwegian food & nutrition Norwegian design and brands House of Scandinavia 2022
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Visit Norway / Sophie Stevens Visit Norway / Thomas Kleven Visit Norway / Ute foto
Visit Norway / Benjamin Ward Innovation N orway / WWSE
House of Norway Partnership Offerings
Price NOK
Services includedPremium Partner/
Team NorwayBusiness Partner
Bilateral Seminar/ Workshop
Embassy Reception
Study trip to Olympic Arenas and ski resorts
Logo wall
Access to meeting area
Matchmaking service
Profiling area /film
Hold events /presentations on stage
Online profiling
Exhibition Conference/Forum speaker slot
Thematic profiling House of Norway
High-level dialogue
Media/interview
Cluster Partner Delegate
100 000 50 000 25 000 7000
