DRIVING FORCE OF THE MEGA HOTELS

Trend analysis presentation

Group members

Jianyang Feng

Lianjiao Sun

Truong Giang Nguyen

Ziao Xu

Zining Wang

Ziteng Wang

Zhexing Zhou

Content

I. Trend Analysis

a) Introduction

b) Analysis & Research

i. Increasing Chinese Travelers

ii. Spending Proportion

iii. Market overtaken by new generation

iv. Consumer sovereignty

II. Fads & Evidence

Introduction

• After a vigorous researching progress, the result was as expected.

• The amount of young Chinese travelers are sky-rocketing, creating new and huge demand for original, authentic hotel trends.

• This presentation is to demonstrate the impact of such demand on the Hospitality and Tourism industry.

Increasing Chinese travelers

0

10

20

30

40

50

60

70

80

90

CHINESE TRAVELERSChinese Travelers

World Tourism Organization

Increasing Chinese travelers

UNWTO 2005

Spending proportion

Increased by $73 billion in 2011, which represents a 40% growth.

UNWTO 2005

Countries Expenditure

2011 2012

China 72.6 1010

Germany 85.9 83.8

U S 78.2 83.5

U.K 51.0 52.3

Russia 32.9 42.8

Canada 44.1 73.2

Spending proportion

• 2012 – Chinese tourist spend 875 Euros / person

• 70% higher than the world average tourists spending

• China became the the world’s highest foreign tourist spending country

Increasing young travelers

• Young people are affecting the pattern of the tourism industry in general.

• They are using their trips to gain experiences and learn languages.

• Student spending has increased by 40% since 2007 despite the global economic climate.

• They are attracted by different cultures and atmosphere

• Young travelers are spending longer periods of the time abroad

Consumer sovereignty

• Market being taken over by young people

• New, mega trends developed:

• Customized Hotels

• Chinese-oriented Hotels

• Multi-cultural Hotels

• Shopping Hotels

Customized hotel

All the things you want to experience are

just steps from your front door. The golden

sands of Kaanapali Beach are directly out

front and stretch in both directions.

Kaanapalialii Resort

Fujiya Hotel-Japan

It was constructed in 1891, and consists of

many different parts constructed in a mixture

of traditional Japanese and western

architecture

Chinese-Oriented Hotel

Filled with Chinese lifestyle and furniture, which represent a more oriental atmosphere.

Qing Yun Ge hotel

Multi-cultural Hotel

• Described by multi form of tourism to provide worldwide luxury experience

Multi-cultural Hotel

Shopping Hotel

Recognizing the needs for souvenirs, personal grooming and

western-styled designed clothing, hotels are coming with

corporated outlets. Such as these in Las Vegas

Fitness Hotels

With larger portion of youth coming to travel and stay, the hotels recognize the increasing needs for fitness options

Sheraton Gym-in-a-bagEVEN Hotel

Fully furnished with machines

Thank you for listening !!!!