digital marketing trends in hospitality
TRANSCRIPT
![Page 1: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/1.jpg)
Are you catering to the digital traveller?
![Page 2: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/2.jpg)
We don’t shop in the same malls..
![Page 3: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/3.jpg)
The Foundation
![Page 4: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/4.jpg)
57%
Source: Strangeloop
Slow = Less Money!
![Page 5: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/5.jpg)
1 second delay
$ 1.6B annually
Source: Strangeloop
How much money?
![Page 6: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/6.jpg)
Registration Frustration
May leave when asked to create an account
Have >5 unique passwords
Dislike the idea of creating a new password
Use ‘Forgot Password’ at least once a month
Have lied on the form
Prefer social login
![Page 7: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/7.jpg)
![Page 8: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/8.jpg)
Forget Flash..
Within 10-20 sec consumers have made up their mind about a particular website
Do you want 7-15 sec to be used waiting for your expensive flash to load?
Oh, shiny! It moves! It has action! I must
love it!
![Page 9: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/9.jpg)
Focus on the product
![Page 10: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/10.jpg)
Whitespace
![Page 11: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/11.jpg)
Content is KING
Content
![Page 12: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/12.jpg)
The Future is Visual
![Page 13: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/13.jpg)
The Digital Traveller
![Page 14: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/14.jpg)
Source: Google Travel Study, May 2012, Ipsos MediaCT
Nearly 2/3 reserve hotels online
![Page 15: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/15.jpg)
The main source to plan a trip?
Source: The Traveler’s Road to Decision, Google and Ipsos MediCT July 2012
![Page 16: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/16.jpg)
Comparison Shopping
Source: Google Travel Study, May 2012, Ipsos MediaCT
![Page 17: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/17.jpg)
Video in Travel
Source: Google Travel Study, April-May 2012, Ipsos MediaCT
![Page 18: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/18.jpg)
Video in Travel Planning
Source: The Traveler’s Road to Decision, Google and Ipsos MediaCT. July 2012
![Page 19: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/19.jpg)
Video Optimisation
60 sec = 1.8mln
76% = X presence
90% of traffic by 2015
x 53 better rankings
0:48 site vs. 5:50 video
400% ↑ conversions
![Page 20: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/20.jpg)
4 billion
3.5 billion
Mobile First
![Page 21: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/21.jpg)
Source: Google Travel Study, May 2012, Ipsos MediaCT
The Mobile Business Traveller
![Page 22: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/22.jpg)
95% of smartphone users conduct restaurant searches | 90% convert within 1 day
64% convert within 1hr | ‘Restaurants’ is the best converting category in local mobile search
F&B Trends
![Page 23: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/23.jpg)
Mobile Site vs. Mobile App
Source: Google Travel Study, May 2012, Ipsos MediaCT
![Page 24: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/24.jpg)
Loyal Customers
Source: The Traveler’s Road to Decision, Google and Ipsos MediaCT. July 2012.
![Page 25: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/25.jpg)
IT & Digital Marketing
![Page 26: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/26.jpg)
Digital Media Landscape
Bought Media
Owned Media
Earned Media
WebsiteDatabaseCRMSponsored EventsCorporate Social MediaMobile AppsContent SEO
Display AdvertisingPPCAffiliatesSocial AdsInteractive TVVideoDigital RadioDigital Posters
NewsReviewsOnline PRSocial MediaVideoBlogsMobile
![Page 27: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/27.jpg)
Where does IT sit in DM?
MARK ER
IT
![Page 28: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/28.jpg)
The Digital Mix
Website
SEO
PPC Social Media
Display
Mobile Affiliates
![Page 29: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/29.jpg)
Corporate transparency
Regulatory considerations
Global outsourcing
Privacy considerations
Customer collaboration
ROI accountability
Growth market opportunities
Decreasing brand loyalty
Financial constraints
Shifting consumer demographics
Channel and device choices
Social media
Data explosion
0% 10% 20% 30% 40% 50% 60% 70% 80%
Marketing challenges reported by CMOs
Key Challenges
![Page 30: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/30.jpg)
Social Media in MENA
Source: Discover Digital Arabica
![Page 31: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/31.jpg)
Social Media in MENA
Source: Discover Digital Arabica
![Page 32: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/32.jpg)
Source: Discover Digital Arabica
What’s the right Digital Marketing “Mix” for your business and for your
target audience?
Which channels to choose?
![Page 33: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/33.jpg)
Start with your customers and work backwards
Follow your customer..
![Page 34: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/34.jpg)
Remember..
Lack of direction, not lack of time,
is the problem. We all have twenty-four hour
days. Zig Ziglar
“ “
![Page 35: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/35.jpg)
Thank [email protected] | +971 50 90 27 900 | Skype: Tsweaq
![Page 36: Digital Marketing Trends in Hospitality](https://reader038.vdocuments.us/reader038/viewer/2022102400/54102ce67bef0a3e088b87ca/html5/thumbnails/36.jpg)
Tsweaq
[email protected]+971 50 90 27 900Skype: Tsweaq
SOUTH [email protected]
+27 846 777 269Skype: Tsweaq-SA
GLOBAL OFFICES
+16 047 715 740Skype: Tsweaq-CA
[email protected]+44 7544 211 960Skype: Tsweaq-UK
[email protected]+47 478 177 17Skype: Tsweaq-NO