1. @kyleplacy

2. What do I do?I am a marketer.Ive written 3 books.Director, Global ContentSalesforce Marketing Cloud@kyleplacy 3. trends vs reality@kyleplacy 4. Click the center icon >>>>>and browse for the image you wantto insert.IF IMAGE INSERTS IN FRONT OFFOOTER,Right click on the image andSelect Arrange/Send to Back@kyleplacy 5. Whats next?@kyleplacy 6. Whats now?@kyleplacy 7. one.MomentsMatter@kyleplacy@kyleplacy 8. @kyleplacy 9. @kyleplacy 10. two.ConnectedConsumer@kyleplacy@kyleplacy 11. @kyleplacy 12. @kyleplacy 13. Mobility is aboutcreating seamlessexperiences.@kyleplacy 14. @@kkyylelpelapclyacy 15. @@kylkeyplleacpylacy 16. @@kylkeyplleacpylacy 17. Mobility is abouthelping not selling.@kyleplacy 18. @@kylkeyplleacpylacy 19. @@kylkeyplleacpylacy 20. @@kylkeyplleacpylacy 21. @@kkyylelepplalaccyy 22. Mobility is abouttransforming theexperience.@kyleplacy 23. 83% of US consumersresearch products whilein-store on their phone.Our Mobile Planet by Google@kyleplacy 24. @kyleplacy 25. @ky@lekpylalecpylacy 26. @@kkyy@lleekppyllalaeccpyylacy 27. What happens when 5billion* additional peoplejoin the Internet?@@kkyy@lleekppyllalaeccpyylacy*this number is completely made up but means A LOT of people 28. $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$@@kkyy@lleekppyllalaeccpyylacy 29. three.AudienceEffect@kyleplacy@kyleplacy 30. Most people think ourmain competitors areYahoo! and Bing. Itsactually Amazon.Eric Schmidt, Chairman, Google@kyleplacy 31. @kyleplacy 32. There is one thing theyall have in commonThey own the audience.@kyleplacy 33. @@kkyylleeppllaaccyyvia ben-evans.com 34. @@kkyylleeppllaaccyyvia ben-evans.com 35. @kyleplacy 36. four.ContentPersonalization@kyleplacy@kyleplacy 37. @kyleplacy 38. @kyleplacy 39. @kyleplacy 40. @kyleplacy 41. @kyleplacy 42. @kyleplacy 43. @kyleplacy 44. @kyleplacy 45. @kyleplacy 46. @kyleplacyIncrease in revenue whenutilizing personalized content 47. Its about moving frompush to personalized.@kyleplacy@kyleplacy 48. five.CollaborativeConsumption@kyleplacy@kyleplacy 49. An economic model wherecreation, ownership and accessare shared between people andcorporations.Crowd Companies@kyleplacy 50. @@kkyylelepplalaccyy 51. @kyleplacy 52. @kyleplacy 53. @@kkyylelepplalaccyy 54. @kyleplacy@kyleplacy@kyleplacy #mixwest14 55. For every 1 percent increase in thenumber of Airbnb bookings, there is a.05 percent decrease in hotelrevenue.Study by Boston University 2013@kyleplacy 56. 686873 676000 672000Intercontinental Marriott Hilton Wyndham Airbnb Starwood@kyleplacy645480550000346063Bed Count 57. @kyleplacy 58. We must move from numberskeeping score to numbers thatdrive better actions.David WalmsleyHead of MultichannelMarks & Spencer@kyleplacy 59. How do we make onedepartments outputsanother departmentsinputs?@kyleplacy 60. Percent of Marketers Rating Cross-Functional Relationshipsas Absolutely Critical/Very ImportantHead ofSales86%@kyleplacyCEOHead ofProductCOO CFOCIO78% 70% 67% 56% 37% 61. You are not marketers.@kyleplacy 62. You are not socialmedia managers.@kyleplacy 63. You are not technologyexperts.@kyleplacy 64. You are experiencemakers and managers.@kyleplacy 65. It starts with data and ends withthe experience.It is the only thing that makesyou relevant.@kyleplacy