Improve your Game Powered by

HoneyTracks empowers you to solve these challenges

Top 5 challenges for game developers

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FIND OUT HOW

1 Making the best possiblegame for your players

3 Getting players intoyour game

4 Generating revenuefrom your game

2 Understanding what your players want

5 Measuring results

HoneyTracks empowers you to solve these

challenges

Contents

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History

Track Record

Testimonials

Why work with HoneyTracks – ARM

BI Analysis from HoneyTracks Experts

HoneyTracks experts assists process

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5

6

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15

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2011Birth of HoneyTracks

2013Launched Platform 2.0 with interactive charts, customizable views and much much more..

2012Winner of SAP, IBM, and German Accelerator Awards

2014iQU acquires HoneyTracks, growing combined R&Dand solutions.

History

2012Key Partnerships

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600Registered games

Track Record

2 BillionPlayer events per day

200 Million Unique players per month

$800 Million Revenue Generated by Developers

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“Thanks to HoneyTracks we increase our revenues by adopting virtual goods prices for certain cohorts.”Chris Mayer , Founder & CEO

“Our marketing performance increased a lot with HoneyTracks.”Markus Liedl, Marketing Director

“HoneyTracks is much faster than the competition.”Minh Hien Nguyen, Lead Data Analyst

“The very first team task every morning is to check all KPI’s with HoneyTracks.”Marko Hein, Vice President

Testimonials

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cquistion of high quality players

etention of your audience

onetize faster and stronger

Working with HoneyTracks enables:

Understand key gamer segmentations and behavioral patterns from alpha and beta stages of game development

Ability to better identify, target and bring in players that play, stay and pay

Apply insights and technology to match the right players with the right games

Real-time tracking of all marketing channels and player behavior

Supports all dominant devices and platforms with cross platform capabilities

ARM: Acquisition

Track unlimited number of events8

ARM: Retention

Identify why players churn at one glance by creating unlimited key custom events

Custom cohorts and segments

Ability to analyze signup retention rates, churn rates, login sequences and user lifetime

In-app messaging and social extensions

Ability to add social features with plug and play social API’s

Custom cohorts & segments9

ARM: Monetization

Aggregate and analyze data that increases gamer monetization

over 30 real-time revenue, virtual currency/items metrics

Better identify key contributing items and monetization within each level

Optimize in-game monetization mechanics maximizing LTV of gamers and profitability of games

Actionable triggers allow real time improvement based on user behaviour further improving game experience and monetization 30+ Metrics on the topics revenue

30+ Metrics on the topics revenue10

Product Features

Cross Platform

Segment Cohorts

Real-time dataCompare player groups and

optimize user funnels

Increase overall ARPU with specific triggers based on player behavior

Improve virtual transactions and faster payment conversions

Set up A/B tests and measure results

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2 Player Journeys

Recorded

1 Place Tracking

Code

3View/Report/Analyze

in Real Time

Simple & Easy Integration

One line of code = 1,000+ reports

Powerful reporting

and analysis

< code >

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Data Security Full compliancy with international requirements

Control User AccessDefine what your partners and staff can see and when

Player & Data Privacy Exceeds German legal requirements

Data Protection and Privacy

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Optimize Every Step

HoneyTracks Analytics Assists

ALPHA-

Load time analysis

BETA -

AB Testing

Product-

UX

Media-

Monitor ROI

UA-

SegmentUsers

Churn-

Reduction

LTV-

Continualincrease

Lifecycle of Optimizations

Raw Data Statistics Analysis Planning & Strategy

Programmatic Execution

Measurement &Optimization

Insight

Level

BI Analysis from Industry Experts

HT Identifies anomalies and compares with similar games

Developer reviews & decides on

improvements

HT drill down player data &

provide multiple optimization suggestion

Developer A/B tests. HT track & analyze results in real-time

1 2 3

5%

Players

80%

Option A

Option BGame AMMO, Web and Mobile18-30 Male, US, EU

BI

HoneyTracks (HT) starts investigation

into user flow

Step 2

Main issue identified as player drop off between level 2+3.

Step 3

Analysis and suggestions for improvements from HT

Step 4

Decision made on improvements

Step 5

Tests begin

PlayerDrop-off

Step 1

Game analysis

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Integration Team Tech Support

Analysts

Account Manager Pro active communication

Product, BI, Marketing and

C-Level focus

24/7 assistance via single point

BI Support Report analysis

Consultancy (onsite)

Prioritization of improvements

Financially focused

Developer

HoneyTracks Experts Assist Process

Get started today by visiting honeytracks.com/signup

For more information and to set up a demo email

sales@honeytracks.com