hispanics influential -- ok now what?
DESCRIPTION
Presented at "How to Build Community in 2009" on March 4, 2009 for California Hispanic Professional Association (ChispPA) featuring Dr. Roberto Vargas with guest Mitch Posada. Hosted by Intel and sponsored by Latino start-up, Discount Tax. This meeting featured an empowering keynote speech by Dr. Roberto Vargas on Buidling Community as well as a dynamic and incredibly insightful presentation by Mitch Posada of Grupo Entrada on the rapidly growing Latino population and the impressive purchasing power trends. The evening’s program was concluded with an engaging panel discussion moderated by Gustavo de la Torre, Human Relations Officer at the Santa Clara Valley Water District. It featured expert in the fields of Employment (Leah Solorio-Fimbrez of County of Santa Clara’s Employment Connection), Social Media (Margarita Quihuis of Ricoh Innovations), Business Development (Michael Griego of MXL Partners), and Small Business Development (Alexandro Serrudo of the Minority Business Enterprise Center).TRANSCRIPT
Big IDEAs + Marketing Strategy + Business Capital & Expansion Services
March 4, 2009
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Fast Forward
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No One
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Disputes The Figures
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Over 45 million
Sources: Pew Hispanic Center/US Census
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largest ethnic group
in the U.S.
Sources: Pew Hispanic Center/US Census
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15% of US population
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Oops! They forget…
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Any Boricua’s in the house?
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That’s not counting Puerto Rico’s 3.9 million residents
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50 million by 2010
Sources: Pew Hispanic Center/US Census
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138 million by 2050
Sources: Pew Hispanic Center/US Census
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OMG is right!
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30% of the population, still not counting Puerto Rico
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U.S. Born
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Outpacing immigration
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1 in 2 births in
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Hijole(wow)
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60% below the age of 30
Sources: Pew Hispanic Center/US Census
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compared to 42%of all U.S. residents
Sources: Pew Hispanic Center/US Census
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Remember the 1 in 2 births?
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They have older siblings…
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Hispanic teens represent1:5 teens
Sources: Pew Hispanic Center/US Census
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$20 billion inspending power
Sources: Pew Hispanic Center/US Census
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Padre(Cool)
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Lets play un juego
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If the US Hispanic population where a country …how big would it be?
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As big as any of these?
Canada
Australia
Greece
Sweden
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Canada is 36th
Australia is 51st
Greece is 74th
Sweden is 88th
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We are mas grande!Can you say 28th largest country in the world
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In the greater Los Angeles media market (5 counties) there are 6,598,578 Hispanics…
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This would be the 99th largest country in the world.
Jordan is 104th, Denmark is 108th, Norway is 114th
and Ireland is 118th
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There are over 2.5 millionHispanic-owned businesses in the US.
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The growth rate by Hispanic businesses is 3 times the national average
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10% of all small business are Hispanic
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Sources: Latin Force Group BizBaseTM Business Enterprise & Contact Database
Big IDEAs + Marketing Strategy + Business Capital & Expansion Services
Sources: Latin Force Group BizBaseTM Business Enterprise & Contact Database
Big IDEAs + Marketing Strategy + Business Capital & Expansion Services
The Hispanic Market has notoriouslybeen overlooked. Among some of
the false perceptions are that Latinosdon’t have spending power…?
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$980 Billion in 2008
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$980 Billion in 2008
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We were on track to hit $1 Trillion by 2010
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Alone, US Hispanics would be the 16th largest economy in the world
Big IDEAs + Marketing Strategy + Business Capital & Expansion Services
Taiwan is 16th, Turkey is 18th, Poland 19th,
Saudi Arabia 20th, and Israel 31st
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Which Latinos have the money?
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397,148 Hispanic HH households in 2008 with annual income of over $150,000
609,624 households by 2013
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Hispanics spend 9% more timeonline than non-Hispanics
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Latinos over-index in Text Messaging:42% Latinos
34% African Americans28% Non-Hispanic Whites
Sources: Pew Internet & American Life Project, More Access to Data and Information, March 5, 2008
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Latinos over-index in Mobile Games:15% Latinos
11% African Americans6% Non-Hispanic Whites
Sources: Pew Internet & American Life Project, More Access to Data and Information, March 5, 2008
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Latino households over-index on cellphone expenditures, spending106% of the amount spent by
non-Latino households
Sources: Latin Force, American Marketplace Datastream 2008 Series
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66% Latinos report they keep up withthe latest developments in technology
Sources: Terra Networks, Terra.com Hispanic Syndicated Survey conducted by Comscore Media Metrix, as cited in press release May 2008
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72% have computers and televisionsin the same rooms
Sources: Terra Networks, Terra.com Hispanic Syndicated Survey conducted by Comscore Media Metrix, as cited in press release May 2008
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75% use the Internet and watch TValways or very frequently
Sources: Terra Networks, Terra.com Hispanic Syndicated Survey conducted by Comscore Media Metrix, as cited in press release May 2008
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40% go online to research productsbeing advertised on TV
Sources: Terra Networks, Terra.com Hispanic Syndicated Survey conducted by Comscore Media Metrix, as cited in press release May 2008
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Who are these people he’s talkingabout?
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15.5 million Hispanics up to age 17or 21% total population in this age group
Sources: Latin Force, American Marketplace Datastream 2008 Series
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In 2013, Hispanic youths 0 to 17 willballoon by another 11%, compared to a.04% increase among the Non-Hispanic
youths ages 0 to 17
Sources: Latin Force, American Marketplace Datastream 2008 Series
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In Los Angeles - 62% of 0 to 17year olds are Hispanic
Sources: Latin Force, American Marketplace Datastream 2008 Series
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316 U.S. Counties in 2009 are”majority-minority”
meaning that the non-Hispanic white population isless than 50% in these areas, many of which are the
largest counties in the nation.
Sources: Latin Force, American Marketplace Datastream 2008 Series
Big IDEAs + Marketing Strategy + Business Capital & Expansion Services
Sources: Latin Force, American Marketplace Datastream 2008 Series
Big IDEAs + Marketing Strategy + Business Capital & Expansion Services
Sources: Latin Force, American Marketplace Datastream 2008 Series
Big IDEAs + Marketing Strategy + Business Capital & Expansion Services
Sources: Latin Force, American Marketplace Datastream 2008 Series
Big IDEAs + Marketing Strategy + Business Capital & Expansion Services
Sources: Latin Force, American Marketplace Datastream 2008 Series
Big IDEAs + Marketing Strategy + Business Capital & Expansion Services
Sources: Latin Force, American Marketplace Datastream 2008 Series
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Retirement ages of 65 plus isdisproportionately non-Latino. In 2013,
Non-Latinos will form 92% of theretirement-age population.
Sources: Latin Force, American Marketplace Datastream 2008 Series
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This will have important implicationsfor public service and economists
planning the future of theAmerican economy and its tax base.
Sources: Latin Force, American Marketplace Datastream 2008 Series
Big IDEAs + Marketing Strategy + Business Capital & Expansion Services
Q: So how as a community do weleverage this enviable position?
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Lets play what if?
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Sources: Latin Force Group BizBaseTM Business Enterprise & Contact Database
Big IDEAs + Marketing Strategy + Business Capital & Expansion Services
Sources: Latin Force Group BizBaseTM Business Enterprise & Contact Database
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This year it's estimatedAmericans will spend$558 billion dining out.
Sources: Boston Globe Article: The Greenest of them all. By Devra First. Dec. 3 2008
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They account for 33%of all US retail electricity use
Sources: Boston Globe Article: The Greenest of them all. By Devra First. Dec. 3 2008
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The average restaurant goes through300,000 gallons of water a year
Sources: Boston Globe Article: The Greenest of them all. By Devra First. Dec. 3 2008
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What if…Latino Restaurant owners:1. Use Low-flow spray nozzles to save water.2. Use Fluorescents which use a lot less energy than
standard bulbs.3. Have used frying oil picked-up and passed on to
people who fuel their cars with it.4. Buy local food - fish and meat don't travel far.
Big IDEAs + Marketing Strategy + Business Capital & Expansion Services
My point is…we are concentratedgeographically and often byindustry…with just these two
realities there is influence to makechange happen
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Gracias!(thank you)
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Interested in Latinos & Green?
Visit:
Email me: [email protected]
Special thanks to:
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Q: So how as a community do weleverage this enviable position?