hispanics: fashion's neglected best customers
DESCRIPTION
10 reasons for apparel companies to engage Hispanics, a large and growing segment of fashion-focused customers.Although Hispanics represent a $31 billion apparel market and spend $250 more per year than the average American household, apparel brands only invest 2% of their measured media dollars on Hispanic media.Apparel retailers fare a little better, allocating 6% of their ad spending to Hispanic media.This is far below Hispanic contribution to the industry’s sales.TRANSCRIPT
© 2014 DIAZ & CO. Hispanic Experts, Inc.
Sandra Diaz, President www.diazandco.com [email protected]
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