hispanics in america

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Hispanics in America. "The Market". By Carlos M. Ossa. Hispanic Market in the US. Pop. of Major Spanish Countries. Country of Origin. Sept.1997. RESEARCH SOURCES US Census Bureau 1996 Competitive Media Reporting (BAR/LNA) DRI/McGraw-Hill Language Study: 1996 - PowerPoint PPT Presentation

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Page 1: Hispanics in America
Page 2: Hispanics in America

T opics of D iscussion

Populat ion T r ends Pur chase D ynamics Language U se

Gener al O ver view

Page 3: Hispanics in America

Country 1996 Population in Millions

Mexico 94.7 Spain 40.2 Colombia 35.5 Argentina 35.0 United States 27.2

Page 4: Hispanics in America

NATIONALITY NUMBER PERCENT OF TOTAL

Mexico 17,481,700 64.2%

Cent&South America 3,948,400 14.5%

Puerto Rico 2,859,100 10.5%

Cuba 1,307,000 4.8%

Other Hispanic 1,633,800 6.0%

TOTAL 27,230,000 100%

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RESEARCH SOURCES

• US Census Bureau 1996 • Competitive Media Reporting (BAR/LNA)• DRI/McGraw-Hill Language Study: 1996 • DRI/McGraw-Hill Hispanic Consumer 1997• Hispanic Mailing List • (NHTI); Nielsen Hispanic Station Index