highlights from conveyux
DESCRIPTION
Joe Welinske takes a tour, through slides and video snippets, of some of his favorite sessions at the 2014 ConveyUX conference.TRANSCRIPT
Highlights from the Conference for What’s Next in UX
Joe WelinskeProgram Manager, ConveyUXInteraction Designer & Content Strategist, Blink [email protected]
Lisa L. TragerOwner and Consultant – Trager StrategyUser Experience Designer & Content Strategist
Lisa helps clients develop and execute strategies for digital communication platforms from the perspective of user experience design and content strategy. Her approach includes a practical process for assessing and leveraging brand assets, defining the value proposition, and integrating the latest technology and online trends in order to make sound recommendations for future multichannel platforms.
Ways to connect:Office: 201-722-8941Mobile: 201-819-5125Blog: www.TragerStrategy.com Linkedin: http://www.linkedin.com/in/lisatragerTwitter: #Lisalt
Kelly Goto: Beyond Usable: Mapping Emotion to Experience
Why-finding techniques uncover these connectors in order to inform a company’s overall product strategy and the ties between products,
brands and audience.
Every company needs to have a clear understanding
of the key emotional connectors that tie audience to product
Inter-consciousness
Sensory Engineering
Aristotle’s 3 tenets for persuasion
Susan Weinschenk, Ph.D.
Behavioral psychologist who specializes in applying psychology to technology and the workplace
If you understand what motivates people you’ll be
better able to figure out how to get people to do
stuff.
1. Design for Engagement
2. How to Get People to Do Stuff
Choice = Control = Survival
Nouns vs. Verbs
Nouns vs. Verbs
How important is it to you to be a voter in tomorrow’s election?
Misty Weaver: Building Sustainable Content Strategy from the Holistic Content Audit
The ability to audit content contextually brings out
recommendations a client can quickly understand and adopt.
Audits can bring new understanding to stakeholders
and staff that fuel new governance plans and
increased commitment to User Experience
Importance of the content audit
Sara Wachter-Boettcher: Content & Control
Artificial divide – between us (the web team) and everyone else. Problems are not being addressed
Our work needs to be normalized – not seen as something that only smart people – or the web team does.
sarawb.com
Kel Smith: What we can learn from digital outcasts
Historically, accessibility has been perceived as an
afterthought – the final bullet point. Nice to have if we had
the budget
Whitney Quesenbery: Writing Great Persona Stories
There’s a relationship between the storyteller and the story listener. And the story teller
and the developers.
Stories make personas come alive
Stories help develop empathy and the basis for the structure of a site
The Four Most Common Mistakes in the Design of Mobile Apps and Websites
People creating mobile apps and websites often underestimate how different the mobile world is. They try to create for mobile using the
same design and business practices they learned in the desktop web
world. But the design practices that make a computer website or
application great can cripple a mobile app or site.
.
http://info.usertesting.com/ TheFourMobileTraps.html •[email protected]
Top Turn-offs
Steven Hoober: How People Really Hold and Touch
There is a gap between the most discussed and trendy practices in design, and the way many UX professional
do their work.
Sitting or standing? People use mobile devices in a variety of ways
As devices get larger, in general, not used in the hand. Smaller – more mobile…
What’s the visible target?
•Attract the eye•Afford/signify action•Be readable
•Be the right size•Angular resolution is most important
Readability
Touch Target Size
Work at Scale
Check at Scale
Samantha Starmer: The future ofexperience design is Omnichannel
The future of experience design iseverywhere the customer touches ourproduct or service—whether that is digital or physical.
We must move from designingscreens to designing a holistic customerexperience that is seamless acrosschannels and devices.
Moving across country with cats
Break down between information provided online and …
Reality!
