hewlett packard: com reinventar-se a través de la innovació
TRANSCRIPT
We make it matter
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3
Signage and PSPs
Technical Offices
CommercialProfessional
Printing shops
Printing services
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4
Signage and PSPs
Technical Offices
CommercialProfessional
Printing shops
Printing services
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.6
1 - Talent
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.7
Potenciant Barcelona com a pol de valor afegit i coneixement del Sud d’Europa
Compromís amb el talent
36 anys de
mitjana
61nacionalitats
75 programes de
beques anuals
73% Espanya
23% EMEA
3% USA
1% ASIA
10% altres
66%grau
superior
24%grau
mig
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.8
Negoci de impressió en gran format
Un negoci mundial dirigit des de Barcelona
R+D
FabricacióCentral
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9
1986
3D graphics workstations Commercialized RISC chips
1989
Digital data storage drive
1994
64-bit architecture
2005
Virus Throttle
2010
ePrint
2002
Rewritable DVD for standard players
2011
MagCloudStoreOnceecoPOD
2013
Software-defined Networking
1968
Programmable desktop calculator
1975
Standard for interface bus
1980
Office laser printer 64-channel ultrasound
1963
Frequency synthesizer
1956
Oscilloscope
1951
High-speed frequency counter
1942
High-reliability voltmeter
1939Company founding
Resistance capacitance
audio oscillator
1984Inkjet printer
2013Moonshot
1972Pocket scientific calculator
2003Smart Cooling
2 – Innovació TecnològicaHP una historia de innovació
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2013 - Beyond
Leading the
future
Tecnologia i la impressió en gran format
1991-1994 1994-2000 2000-2005 2006-2007 2008-2011
HP Barcelona, contribucions tecnològiques
•From plotters
to Large Format
Printers
•Thermal inkjet
makes printing
in Large Format
affordable
•Image Quality &
Speed leadership
•High-speed data
processing
•Integration with
applications
•New customers
& applications
•Multifunction
and desktop
devices
•12 inks, 4 grays
integrated
•Spectophoto-
meter
•Double speed
•High-precision
media advance
LATEX Technology
•Environmentally
friendly Signage
•Ink film formation
(drying & curing)
•Media position
accuracy
•Mobility & Cloud
•Integrated eMFPs
•Integrated Stacker
Technical/CAD Graphics Professional
Photo
Technical/CAD Sign & Display
•Latex IQ at
production speed
•Ink film durability
Copy Shops
Industrial printing
© Copyright 2010 Hewlett-Packard Development Company, L.P.11
3 – Coneixement del client
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L´equip de R+D,Sant Cugat
El Client, Director Creatiu, Tokyo
L´ equip de Marketing,Sant Cugat, EMEA, Asia
Pacific, Americas
El Client, Fotògraf, New York
L´equip d´ OperacionsSant Cugat, Singapur, Malaisia
El Client,Dissenyador Gràfic, London
L´ equip d'Experiènciade ClientSant Cugat, Shanghai
El Client,ImpressorMéxico DF
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.13
Els clients dissenyen la impressora ideal
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La impressora ‘ideal’
?
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The information contained herein is subject to change without notice.
4 – Capacitat d´adaptació
© Copyright 2012 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.17
Talent + Tecnologia + Coneixement
+ Capacitat d´adaptació
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.18
Recepta d´Innovació
Bottom Up
Innovation
• Innovation Campaigns
• iProjects
• New innovation toolbox
Open
Innovation
• Extended Lab
• Global Innovation Network
New Business
Creation
• New markets
• New business models
• Open services platform
+ + +
Culture of Innovation
Tops Down
Innovation
• Business Plan
• Vintage Chart
• Technology Roadmap
• Design Thinking
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.19
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP CONFIDENTIAL.20
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.21
HP al món
La companyia tecnològica més gran del món, proveint innovació i qualitat en serveis, cloud, infraestructures TIC, impressió, informàtica personal i programari
>112 B$ en vendes
>330.000 empleats
> 10.000 patents
Presents en >170 països
> 14 B$ en R+D+i
#1 ó #2 en totsels mercats
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.22
Més de 25 anys creant valor
HP a Barcelona
1985inicis modestos
30 empleats
1 edifici llogat
1988ja tenim R+D!
3 enginyers de R+D
Plotters amb safatai cutter
1993responsabilitat
mundial
> 400 empleats
tecnologia inkjet
responsabilitat mundial del negoci d’impressió de gran format
2000de la fabricació al coneixement
tota la producció es mou a Àsia
> 200 enginyers de R+D
nous negocis europeus es mouen a Barcelona
incorporem arts gràfiques i fotografia professional
2013...liderant el futur des de Barcelona
> 3.200 empleats
> 5.000 clients anuals al Demo Center d’Arts Gràfiques
inversió de 39 M€ en Cloud a Barcelonacentre de gestió Cloud
10 unitats de negoci a BCN, responsabilitat mundial, europea i local