help i need to be more social
DESCRIPTION
Gail Houston presents tips and tricks at TalentNet LiveTRANSCRIPT
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Help, I need to be more social
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TalentNet Aug 2011 Intuit - Gail Houston and Leslie Mason
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Despite popular beliefs
90% of candidates qualified for your role are NOT looking
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So how do we get them to apply?
Utilize your company and personal employment brand
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More Companies plan to use social
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But are you ready?
Common Complaints
I don’t have time, I don’t know how
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What is Recruitment 3.0• Not everyone is looking
• Everyone is a potential candidate or brand ambassador, even your consumers!
• Employment brand is pivotal to your success in talent acquisition
• The Psychology of People (people like to talk)
• You are not in control of what people are saying
• Building relationships and communities is key
• Recruitment is boring
Recruiter skills of the future – social, PR, sales, communications
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The future is now – adopt or be left behind
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Start with the foundation
Applicants are looking for YOU, what will they find
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Learn from an expert
Recruiter Guy
FacebookLinkedInYouTubeBloggingTwitter
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Tip # 1 – Creating your social sites
Follow the 3 C’s – Create, Connect & Content
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Tip # 2 – Social in 10 min a day
Create a Twitter List and Retweet Information11
Tip # 2 – Create Twitter List
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Tip # 3 – Social in 10 min a day
Create and / or follow Twitter Paper.li’s12
Tip # 3 – Automate (but don’t overdo)
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Tip # 4 – Social in 10 min a day
Tweet or Post news from www.linkedin.com/today
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Tip # 4 – Since you go to LinkedIn daily
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Remember 80% content, 20% jobs
job
counter Social networks
video
Tip # 6 – Post Jobs
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Tip # 8 Social in 10 min a day
16Share positions on your Facebook wall
Tip # 7 – Facebook
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Tip # 7 – Social in 10 min a day
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Share www.slideshare.net presentations on topics of interest
Tip # 8 – The Unexpected
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Tip # 9 – Social in 10 min a day
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Share videos from your company or about topics of interest
Tip # 9 – It’s time for videos
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Tip # 10 – Google Plus
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Don’t be late to the game – it is time to explore
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Tip #11 – Learn how to use bitlys
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Bundles allow you to share more links with just one click
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Tip #11 – Learn how to use bitlys
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Bitlys allow you to track and measure performance
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Tip # 12 – a little each day builds a following
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Build your connections
Tweet / Post industry related news
Follow industry experts
80% content20% jobs
Build your brand
Tip #12 – Do a little each day
If you tweet and no one is following you, will anyone hear?
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Tip #13– teach your customers
Once you learn and adopt you can teach your customers
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Tip #13 – The Student Becomes the Teacher
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Follow, Circle, Join, Connect, Friend Us
+Leslie Mason Senior Recruiter@leslie12002
[email protected] Leslie to connect on LIwww.lesliemason.blogspot.comwww.infostripe.com/lesliemasonwww.linkedin.com/in/lesliemasonwww.facebook.com/leslie.mason3www.slideshare.net/leslie12002www.youtube.com/leslie12002
+Gail Houston Social Media Program Manager/Senior Recruiter
@ghouston - @intuitcareers
[email protected]/intuitcareerswww.slideshare.net/intuitcareerswww.youtube.com/intuitcareerswww.linkedin.com/company/Intuithttp://infostripe.com/gailhoustonwww.linkedin.com/in/gailhoustonInvite Gail to connect on LI http://infostripe.com/gailhouston