@helenbevan

Follow on

ADASS/SCIE seminar Leading through turbulence

11 January 2013

Helen Bevan@helenbevan #NHSchange

@helenbevan

Some themes from today (and some things I want to add)

• Build common purpose/shared purpose/burning ambition (and avoid de facto purpose)

• You can’t go halfway when you start working with “intrinsic” factors

• Frame our messages to connect• It starts with me

@helenbevan

There has never been a time in the history of health and care when this advice has

been more pertinent

“Leadership is not about making clever decisions and doing bigger deals. It is

about helping release the positive energy that exists naturally within people”

Henry Mintzberg

@helenbevan

NHS Change Model

www.changemodel.nhs.uk

@helenbevan

“large scale change is fuelled by the passion that comes from the fundamental belief that there is something very different and better that is worth striving for”

Leading Large Scale Change NHS Institute

@helenbevan

[Shared] purpose goes way deeper than vision and mission; it goes right into your gut

and taps some part of your primal self. I believe that if you can bring people with similar primal-purposes together and get them all marching in the same direction,

amazing things can be achieved.Seth Garguilo

@helenbevan

Avoiding “de facto” purpose• What leaders pay attention to matters to staff, and consequently

staff pay attention to that too• Shared purpose can easily be displaced by a “de facto” purpose:

hitting a target reducing costs reducing length of stay eliminating waste completing activities within a timescale complying with an inspection regime

• If purpose isn’t explicit and shared, then it is very easy for something else to become a de facto purpose in the minds of the workforce

Source: Delivering Public Services That Work: The Vanguard Method in the Public Sector

@helenbevan

What focus for our improvement projects?

Source: 100 improvement projects on national improvement leadership programme October 2012

@helenbevan

AND

@helenbevan

“A cynic, after all, is a passionate person who does not want to be disappointed again”

Zander R and Zander B (2000) The art of possibility. Harvard Business School Press. As quoted by Steve Onyett

@helenbevan

Framing Is the process by which leaders construct, articulate and put across their message in a powerful and compelling way in order to win people to their cause and call them to action

Snow D A and Benford R D (1992)

@helenbevan

If we want people to take action, we have to connect with their emotions through values

actionaction

valuesvalues

emotionemotion

Source: Marshall Ganz

@helenbevan

Effective framing: what do we need to do?

1. Tell a story

@helenbevan

Effective framing: what do we need to do?

1. Tell a story2. Make it personal

@helenbevan

Effective framing: what do we need to do?

1. Tell a story2. Make it personal3. Be authentic

@helenbevan

Effective framing: what do we need to do?

1. Tell a story2. Make it personal3. Be authentic4. Create a sense of “us”

@helenbevan

Effective framing: what do we need to do?

1. Tell a story2. Make it personal3. Be authentic4. Create a sense of “us” (and be clear who the “us”

is)5. Build in a call for urgent action

The BevansName Dates Place of birth Occupation

Stephen BEVAN 1794- 1850 Bristol, England

Edwin Verry BEVAN

1832-1879 Bristol, England

Edwin Verry BEVAN

1862-1926 Bristol, England

Ernest Verry BEVAN

1904-1981 Bristol, England

Mervyn Ernest BEVAN

1929 - Bristol, England

Helen Joyce BEVAN

1960- Bristol, England

The BevansName Dates Place of birth Occupation

Stephen BEVAN 1794- 1850 Bristol, England Sailmaker

Edwin Verry BEVAN

1832-1879 Bristol, England Shipper

Edwin Verry BEVAN

1862-1926 Bristol, England Ship’s captain

Ernest Verry BEVAN

1904-1981 Bristol, England Ship’s engineer

Mervyn Ernest BEVAN

1929 - Bristol, England Sailmaker

Helen Joyce BEVAN

1960- Bristol, England

“You don’t need an engine when you have wind in your sails”

Paul Bate

The BevansName Dates Place of birth Occupation

Stephen BEVAN 1794- 1850 Bristol, England Sailmaker

Edwin Verry BEVAN

1832-1879 Bristol, England Shipper

Edwin Verry BEVAN

1862-1926 Bristol, England Ship’s captain

Ernest Verry BEVAN

1904-1981 Bristol, England Ship’s engineer

Mervyn Ernest BEVAN

1929 - Bristol, England Sailmaker

Helen Joyce BEVAN

1960- Bristol, England Sailmaker