Summer Internship Project

A PROJECT REPORT ON A MARKETING STUDY OF HEC RANCHI

Submitted in partial fulfillment of PGDM IB program2009-11

Submitted by

RANJAN KR SINGH & BAIJNATH YADAVPGDM: IB(55&59)

PIMSR

PILLAI’S INSTITUTE OF MANAGEMENT STUDIES & RESEARCHNEW PANVEL

Company Guide: Faculty Guide:

Mr S.K SAHAY Prof: SUHITRA RANI TUMMALAPALLI (PIMSR,NAVI MUMBAI) SR DGM MKT (FFP) HEC RANCHI.

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CERTIFICATE

This is to certify that the project work “A MARKETING STUDY OF HEC RANCHI”

Submitted to” Pillai’s Institute Of Management Studies & Research New Panvel” by RANJAN

KR SINGH & BAIJNATH YADAV in partial fulfillment of the requirement for the award of PG

Diploma in Business Management, is a bonafide work carried out by him/her under my

supervision and guidance. This work has not been submitted anywhere else for any other

degree/diploma. The original work was carried during 11/05/2010 TO 07/07/2010 in “HEC

RANCHI”

Date: 19 JULY, 2010

PROF. SUHITRA RANI TUMMALAPALLI PROJECT GUIDE

(PGBM-IB)

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STUDENT DECLARATION

We RANJAN KR SINGH & BAIJNATH YADAV OF PILLAI INSTITUTE OF MANAGEMENT

STUDIES AND REASEARCH APPROVED BY AICTE,NAVI MUMBAI (SEMESTER II) HEREBY

DECLARE THAT I HAVE COMPLETED THIS PROJECT ON A MARKETING STUDY OF HEC

RANCHI IN THE ACADEMIC YEAR 2010 – 2011. THE INFORMATION SUBMITTED IS TRUE

AND ORIGINAL TO THE BEST OF MY KNOWLEDGE.

DATE:

PLACE: (SIGN OF STUDENT)

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CERTIFICATIFICATION

 

This is to certify that Mr / Ms ___________________________________ of Pillai's Institute

of Management Studies and Research has successfully completed his / her summer

internship with us from May 2010 to June 2010.

 

During the summer internship Mr / Ms ___________________________ was found to be

punctual, positive and performance oriented.

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Mr / Ms _____________________________ has completed his / her project on _____( To

ACKNOWLEDGEMENT

IT IS THE MATTER OF GREAT PLEASURE AND PRIVILEGE TO BE ABLE TO PRESENT

THIS PROJECT REPORT ON A MARKETING STUDY OF HEC RANCHI. THE COMPILATION OF

THE PROJECT IS A MILESTONE IN THE LIFE OF THE MANAGEMENT STUDENT AND ITS

EXECUTION IS INEVITABLE WITH THE CO-OPERATION OF THE PROJECT GUIDE. I WISH TO

RECORD A DEEP SENSE OF RESPECT AND GRATITUDE TO MY PROJECT GUIDE, MR

SANJAY KUMAR SAHAY FOR HIS ENCOURAGEMENT TO COURSE OF MY WORK. IT IS

DUE TO THE ENDURING EFFORT AND GUIDANCE OF MY GUIDE THAT ULTIMATELY

MADE IT SUCCESS.

WE ALSO TAKE THIS OPPORTUNITY TO EXPRESS MY DEEP REGARDS AND

GRATITUDE TO MR VIKASH (JR MANAGER HEC,RANCHI WHO GAVE US GUIDANCE TO

TAKE UP AND PURSUE THE PROJECT

I CANNOT JUST CONDONE THE VALUABLE OPPORTUNITY GIVE TO ME BY THE

PIMSR,NAVI MUMBAI FOR COMPILING AND SUBMITTING THE PROJECT, WHICH I FEEL IS

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AN OPPORTUNITY TO EXPRESS MY VIEWS ABOUT A MARKETING STUDY OF HEC,

RANCHI

WE ACKNOWLEDGE MY INDEBTNESS TO VARIOUS AUTHORS FOR MAKING USE OF

VALUABLE INFORMATION LIBERALLY.

IT IS MY PROUD PRIVILEGE TO EXPRESS MY DEEP SENSE OF APPRECIATION AND

GRATITUDE TO MY PARENTS AND FRIENDS FOR THEIR SUPPORT AND CO-OPERATION IN

THE COURSE OF THE PROJECT EITHER DIRECTLY OR INDIRECTLY INVOLVED IN TIME

WITH THEIR VALUABLE CONTRIBUTION.

SUMMARY

Heavy Engineering Corporation Ltd. (HEC), one of the largest Integrated Engineering Complex in India, manufactures and

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supplies capital equipment & machineries and renders project execution services required for core sector industries. Ithas complete manufacturing set up starting from castings & forgings, fabrication, machining, assembly and testing - alllocated at one location backed by a strong design, engineering and technology team.It has contributed in the indigenisation and expansion of Steel Plants and modernisation of coal sector. It has savedvaluable foreign exchange for the country as most of the products manufactured by it are import substitute in nature.HEC has special focus in the following sectors:• Steel Plant Equipment • Mining Equipment • Machine Tools• Power • Railways • Defence• Space Application • Nuclear Energy

Four Units, all located at one placeFoundry Forge Plant (FFP)Manufacturer of heavy castings and forgings for various equipment related to Steel Plant, Power, Defence, Nuclear energy etc. Theplant has floor area of 13,16,930 sq.m (fenced area of 5,70,000 sq.m) and 76,000 t of equipment installed. (ISO 9001:2008)Heavy Machine Building Plant (HMBP)Designs and manufactures equipments and their components for Steel Plant, Mining, Power, Cement, Aluminium, Space Research,Nuclear Power etc.. The plant has floor area of 2,00,000 sq.m (fenced area of 5,70,000 sq.m). (ISO 9001:2000)Heavy Machine Tools Plant (HMTP)Designs and manufactures medium & heavy duty CNC and conventional Machine Tools. (ISO 9001:2008)Projects DivisionConcept to commissioning of Turnkey Projects related to Bulk Material handling, Steel Plant projects, Cement Plant etc.

In our marketing research project we have included products,competitors,SWOT analysis of HEC ranchi .we have also included product life cycle of HEC.we have touched the financial position of HEC.we also saw the international business scope of HEC.we included the various journal news about HEC.

As far as possible we have tried to give latest information about HEC.

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We are very thankful to Mr S K Sahay who gave his valuable time to guide us.we also thank Mr Vikash and Mr Neeraj to gave valuable information about HEC.

Table of Contents

Chapter 1………………………………………………………..10-14

I) IntroductionII) Objective of the studyIII) Need of the projectIV) Scope of the ProjectV) Research MethodologyVI) Limitations of the Project

Chapter II…………………………………………………………15-51

I) Company ProfileII) Organization Chart

III) Benefits given by company

Chapter –III……………………………………………………….52-67

I) Theoretical Background.II) Data Analysis & Interpretations

Chapter – IV………………………………………………………68-69

I)Findings

II)Suggestions / Recommendations

Annexure (Questionnaire) ………………………………70

Bibliography………………………………………………71

Websites…………………………………………………..71

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CHAPTER-1

INTRODUCTION

HEAVY ENGINEEIRING COPORATION AT A GLANCE

Heavy Engineering Corporation or "HEC" is a Public Sector Undertaking ("PSU") in India. It is one of India's oldest and largest engineering companies. It is the biggest industry of its kind in Asia. HEC is under the Ministry of Heavy Industries, Govt. Of India. Established in the year 1958 as the largest integrated engineering industrial complex in India with excellent design, engineering, and manufacturing base. The company is engaged in the manufacture and supply of capital equipments, machine tools and spares needed for the core sector industries.

Location

HEC is situated near Hatia, in Ranchi, Jharkhand.

Plants

It consists of three units:

Heavy Machine Building Plant (HMBP). Set up in Collaboration with erstwhile USSR Design & Manufactures Equipment and Spares for different Sectors.

Heavy Machine Tools Plant (HMTP).Set up in Collaboration with erstwhile CSSR (M/s SKODA) Design & Manufactures CNC & Conventional machine tools in medium & heavier

ranges. Manufactures special purpose railway machine tools and reconditions old machine tools.

Foundry Forge Plant (FFP) - Set up in collaboration with erstwhile CSSR (M/s SKODA) Manufactures heavy castings & forgings and rolls for hot & cold rolling mills for steel

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OBJECTIVES OF THE STUDY

This study program has got the following objectives:

To know About HEC,Ranchi To aware about the various plant of HEC Ranchi To know the international scope of HEC Ranchi To know about the marketing study of HEC Ranchi To know about the product manufactured in HEC Ranchi To know about the customers of HEC To know about the competitors of HEC Ranchi To know about the financial condition of HEC Ranchi To know about the SWOT analysis of various plant of HEC To know about where HEC stands in product life cycle.

NEED OF THE PROJECT REPORT

A variety of operations keep businesses, especially large corporations, running efficiently and effectively. Common business operation divisions include (1) production, (2) marketing, (3) finance, and (4) human resource management.

PRODUCTIONProduction includes those activities involved in conceptualizing, designing, and creating products and services. In recent years there have been dramatic changes in the way goods are produced. Today, computers help monitor, control, and even perform work. Flexible, high-tech machines can do in minutes what it used to take people hours to accomplish. Another important development has been the trend toward just-in-time inventory. The word inventory refers to the amount of goods a business keeps available for wholesale or retail. In just-in-time inventory, the firm stocks only what it needs for the next day or two. Many businesses rely on fast, global computer communications to allow them to respond quickly to changes in consumer demand. Inventories are thus minimized and businesses can invest more in product research, development, and marketing.

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MARKETING Marketing is the process of identifying the goods and services that consumers need and want and providing those goods and services at the right price, place, and time. Businesses develop marketing strategies by conducting research to determine what products and services potential customers think they would like to be able to purchase. Firms also promote their products and services through such techniques as advertising and personalized sales, which serve to inform potential customers and motivate them to purchase. Firms that market products for which there are always some demand

So in our project report we really emphasis on manufacture,production,financial aspects of HEC ranchi to make our project more realistic and authentic.

SCOPE OF THE PROJECT

Gathering information and theoretical knowledge is a part of study. It becomescomplete when added with practical knowledge as the noted truth comes to sight. Hence one becomes more efficient and effective when a flavor of practical out look is added to the bosky mind. As the study has got wide relevance is formulating valid information about the HEC.

o The authentic project reports helps us in several purposeso Goal settingo To get the profitability of the companyo To implement the rule and regulalation in the companyo To overcome the risks in the companyo To understand the company’s marketing strategyo To estimates the financial budgeting of the company and many more

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RESEARCH METHODOLOGY

TYPES OF RESEARCH

On the basis of fundamental objectives of the research, marketing research projects are classified into three branches:

Descriptive.

When a study is designed primarily to describe what is going on or what exists. Public opinion polls that seek only to describe the proportion of people who hold various opinions are primarily descriptive in nature. For instance, if we want to know what percent of the population would vote for a Democratic or a Republican in the next presidential election, we are simply interested in describing something.

Relational.

When a study is designed to look at the relationships between two or more variables. A public opinion poll that compares what proportion of males and females say they would vote for a Democratic or a Republican candidate in the next presidential election is essentially studying the relationship between gender and voting preference.

Causal.

When a study is designed to determine whether one or more variables (e.g., a program or treatment variable) causes or affects one or more outcome variables. If we did a public opinion poll to try to determine whether a recent political advertising campaign changed voter preferences, we would essentially be studying whether the campaign (cause) changed the proportion of voters who would vote Democratic or Republican (effect).

RESEARCH DESIGN

The Research design used in the study was descriptive research design. It includes surveys and fact-finding requires of different kinds. The major purpose of description research designs, as it existing at present. Our study is concerned with the assessment of marketing study of HEC Ranchi. It makes an effort to know that how the organisation handles the different-different projects,how it works.what are the significance of various plant in HEC,Ranchi

SAMPLE DESIGN

We are doing our summer training project in HEC Ranchi and the employees working there are chosen for the study. The employees of different segments involved are:

Executives

Non-executives

Technical

Non-technical

Sources of data:

Primary data: -.