health and fitness apps - what's happening - fitc webinar 2.17.2015
TRANSCRIPT
Health And Fitness Applications, What’s Happening Webinar Tuesday February 17th 1PM CST
BRYAN O’ROURKE FITC BRENT DRAKE UNDER ARMOUR
JOIN US THIS TUESDAY FEBRUARY 17TH AT 1PM CST fittechcouncil.org | @fitetechcouncil
Please Turn Your Phones To Mute
Technology Working Group Success Through Collaboration fittechcouncil.org | @fitetechcouncil
NOT TOO LATE TO REGISTER AND JOIN THE WORKING GROUP MANY BENEFITS TO FITC MEMBERSHIP
Upcoming Agenda
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IHRSA Meeting 2015 - Discussion Of Outcomes & Path Forward
FIT-C Meeting With Industry Leaders AT IHRSA Wednesday March 11, 2015 Los Angeles Noon
Our Guest: Brent Drake
Sr. Manager, Platform Services & Media, UA Connected FitnessVice President - Sales & Marketing @Brent_Drake
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Mobile Application Trends Consumers Are Becoming Mobile
Why Are Apps Important ? Personalization, Convenience And Engagement
Important Points To Keep In Mind Evaluating Mobile Apps For Your Business Model
Under Armour Connected Fitness Brent Drake Shares Thoughts And Insights
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“When it comes to the future, there are three kinds of people: those who let it happen, those who make it happen, and those who
wonder what happened.” - John Richardson
6Apps Are A Big Part Of The Smartphone Environment
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12 WHY ? OVER 170M - 71% IN US - 85% OF MILLENNIALS
13 WHY ? 39% USE SMARTPHONES WHILE IN THE BATHROOM
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WHY ? HEALTH & FITNESS APPS DOUBLED IN PAST TWO YEARS - 86% OF TIME APPS
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WHY ? 30% OF H&F APPS ARE FITNESS RELATED GARTNER: BY 2017 APPS DOWNLOADED >268B Times >$77B
SMARTPHONE APPS KEY DRIVER
Networked Fitness: Connection Of Equipment, Sensors,
Applications and Devices That Provide Enhanced Customer Experience And
Facility Management 16
Why Is Networked Fitness Important ?
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Consumer Expectations Regarding Convenient Technologies Are Rising. Banking, Shopping, Health.
The FUTURE Of WELLNESS IS CONNECTED HEALTH
How Can Networked Fitness Help You ?
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Create A More Customer Centric Experience Inside & Outside Club
Our Guest: Brent Drake
Sr. Manager, Platform Services & Media, UA Connected FitnessVice President - Sales & Marketing @Brent_Drake
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NATIVE SOLUTIONS THAT REACH HIGHLY ENGAGED CONSUMERS
SUITE OF APPS & WEBSITES + 400 DEVICES
Enterprise Grade platform that captures vast amounts of actionable fitness and nutrition data. Since 2005 we have helped over 120 million users manage their fitness, and thousands of companies engage with those users.
WE HELP YOU DELIVER THE RIGHT MESSAGE AT THE RIGHT TIME
We connect with users before, during, and after every workout, every accomplishment, and every win.
PLATFORM AT A GLANCE
Our platform supports a full suite of APIs that help you track, inspire, and engage your user base. From all-day tracking to workouts to supporting
hundreds of devices, our inherently social platform helps you build applications that deliver both performance and fun.
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UA RECORD PLATFORM
• Track/View 24/7 Activity • Sleep, Weight, Steps, etc
• Data Dashboard • Cross Compare Data
• Log / Live Track Workouts • HR Zones • Community / Social Feed • Add/Invite Friends • Like/Comment posts • Create Challenges • Post Photo/Video
• Shop Link • Bluetooth Device
Connectivity
Key Points To Keep In Mind
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Every Brand Needs An “App” & Mobile Strategy
Key Points To Keep In Mind
25Be Wary Of “Closed” Systems
No Walled Gardens Integration
Key Points To Keep In Mind
26Evaluate Cost Closely
Key Points To Keep In Mind
27Seek Third Party Expertise If Possible
Health And Fitness Applications, What’s Happening Webinar Tuesday February 17th 1PM CST
BRYAN O’ROURKE FITC BRENT DRAKE UNDER ARMOUR
QUESTIONS ?
Wearables & Sensors, What’s Happening Webinar Tuesday March 17th 1PM CST
BRYAN O’ROURKE FITC MIKE LEVEQUE CFM/MYZONE
JOIN US TUESDAY March 17TH AT 1PM CST fittechcouncil.org | @fitetechcouncil
Upcoming Agenda
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IHRSA Meeting 2015 - Discussion Of Outcomes & Path Forward
FIT-C Meeting With Industry Leaders AT IHRSA Wednesday March 11, 2015 Los Angeles Noon
Challenge Is Lack Of Interoperability
The Fitness Industry Technology Council Is Encouraging Collaboration And Standards To Enable Easier And More Seamless
Integration For Networked Fitness. Please Join Us.31
Join Us Become A Member fittechcouncil.org
Bryan O’Rourke [email protected]
@bryankorourke @fittechcouncil
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