HAVE YOU ADDED GAMIFICATION TO YOUR ONLINE MARKETING PLAN?

WHAT IS GAMIFICATION?

The easiest way to explain gamification is to say it is the process of adding a competitive element to your marketing plan. Examples include things like rewarding visitors with points or badges for participating in interactive areas of a website.

THE BENEFITS OF GAMIFICATION

There are a number of benefits that can be linked to gamification. Among the most popular are increased levels of engagement and a stronger emotional connection with your audience.

DEFINE YOUR GOALS & YOUR TARGET AUDIENCE

The first step in any marketing plan is knowing what you hope to achieve. Think about what you hope gamification will do for your brand. Common goals are building brand awareness, increasing engagement or encouraging brand advocacy and loyalty.

CREATE A CAMPAIGN THAT LOOKS & FEELS GOOD

It can be a great idea to take a familiar game and adapt it for your own needs. This means your audience will be familiar with the controls and features allowing them to jump right in. Think simple but fun.

TIE YOUR GAMIFICATION IN WITH A GLOBAL EVENT

Think about themed games based on holidays or global events, as this can increase the chance of your gamification going viral. Perhaps an Easter egg hunt across your website during the spring season?

TO YOUR BEST ONLINE!