PROJECT ON

HALEEB FOOD OF INDUSTRIES

PROCESS, STRATEGIC

MANAGEMENT, BUSINESS

PLANNING AND FINACIAL

ANALYSIS

INSTRUCTOR:

Miss. Najaf

PRESENTED BY

Mr.Shahbaz Ahmad Awan

REG # 1632-210011

MBA EVENING (REGULAR)

Company History

Haleeb Foods was established in 1986 and its first product was Haleeb milk. Since then, it has continued to provide quality products to its consumers with product and packaging innovations. Other products and their dates of launch are as follows:

COMPANY PRODUCTS

1997 Haleeb Asli Desi Ghee

1998 Haleeb Cream, Candia Skimz Milk Powder

1999 Candia Milk, Candia Skimz Liquid Milk

2000 Tropico Juice Drink, Haleeb Dairy Queen

2001 Haleeb N'rish Instant Full Cream Milk Powder

2002 Haleeb N'rish Fortified Instant Full Cream Milk Powder

2003Candia Tea Max Dairy Whitener, Haleeb Butter, Haleeb Plain Yogurt, Haleeb Lassi Drink

2004Haleeb Good Day Pure Juice, Haleeb Fun Day Juice Drink, Candia Candy'Up Flavoured Milk

2005Haleeb Cream With Honey, Haleeb Tea Max with Cardamom, Haleeb Labban, Haleeb Good Day(Mix Fruit, Red Grapes, Mango Pineapple)

2006 Haleeb Reshmi Pack, Candia Classic, Skimz Pouch, Tropico Nectar

2006 Haleeb Reshmi Pack, Candia Classic, Skimz Pouch, Tropico Nectar

2007 Haleeb Cheddar Cheese

2008Haleeb’s cold chain was launched in this year. The products include, Daizy Yogurt, Daizy Cheddar Cheese and Daizy Butter.

2009 Relaunch of Good Day and Skimz with new and improved packaging

2011 Relaunch of Haleeb Tea Ma

UHT MILK

Haleeb Cream

Luxuriously rich in thickness and nutritional value Haleeb cream is made of pure fresh milk. Have it with paratha, bread or fruits, make your coffee rich and smooth and give your desserts a sumptuous look and a tempting flavor. It is packed in 200ml pack with a shelf life of 6 months.

Haleeb Doodh

It’s a known fact that milk is the best way to get instant energy and

vitality for your daily activities and Haleeb Doodh is your perfect

source of getting exactly that. Premium quality Haleeb Dhoodh is

available in four exciting flavors including chocolate, Stawberry,

Vanilla & Almond with cardamom and saffron. Have it chilled in hot

summer and recover the lost energy during work hours or enjoy the

nutritional value of milk with any flavor at any time of the day. It is

available in 250ml pack with shelf life of 3 months.

Company Profile

Building an excellent reputation over the years, Haleeb Foods

continues to be at the forefront of product and packaging

innovation. By the grace of Allah, it has achieved market leadership

in several food categories with a very strong portfolio, consisting of

leading national and international brands – Haleeb, Candia, Dairy

Queen, Tea Max, Skimz, Just Fruit, Tropico, Fun Milk & Daizy.

Apart from its extensive nationwide distribution networks, Haleeb

Foods is also serving several export markets including South

Korea, Bangladesh, Afghanistan and the Central Asian states.

Haleeb Foods has the distinction of being the first company in

Pakistan to use Tetra Pak’s novel packaging formats, Tetra Brick

Aseptic (TBA) and Tetra Fino Aseptic (TFA).

Our Mission

Build Branded food business to improve quality of life by offering

tasty, affordable and highly nutritional products to our consumers

while maximizing stake holders' value

Our Vission

Most Innovative and fastest growing food company offering products

enjoyed in "every home every day"

Our Values

Enterprise

Empowerment

Accountability

Trust

Teamwork

Haleeb's Policy

We are committed to:

1. Build branded food business to improve quality of life by

offering tasty, sage, hygienically processed, and affordable,

highly nutritional food products through environment friendly

processes to our customers while maximizing stake holders'

value.

2. Meet the requirement of all relevant legislation and

regulation related to consumer satisfaction & safety,

environment and other applicable laws etc.

3. To prevent pollution through controlling levels of harmful

emission, effluents and other wastes.

4. Contribute to safe and healthy environment for our country.

5. Promote mutual trust with customers, suppliers, employees,

shareholders and community.

6. Provide all the necessary resources for the continual

improvement in quality, safety of our products, processes

and environment.

Welcome to Haleeb Foods

We welcome you at Haleeb foods, our philosophy is to treat

every consumer as a part of our family therefore we are

committed to offer you nothing but the best food solutions

for your health and wellness. Being a responsible company

we were the first one in the category to acquire ISO 9002,

HACCP and ISO 14000 certifications. We are proud to be a

part of millions of consumers worldwide, who cherish our

premium quality, safe and affordable products everyday

and give us the reason to strive for the best of the best

Haleeb Dairy Queen UHT Milk

Dairy Queen is standardized and homogenized pure UHT

Milk with 3.5% fat and 8.9% solid non fats. At an affordable

price it has won the hearts of consumers everywhere. It is

available in 6-layered Tetra Pak Fino Packaging, introduced

for the first time in Pakistan and has 3 months shelf life.

Shipping Units

200 ML: 24 pouches per carton

250 ML: 24 pouches per carton

500 ML: 16 pouches per carton

1000 ML: 9 pouches per carton

BEVERAGES

Haleeb Just Fruit

Just Fruit is made from handpicked fruits to give you the great

experience of the taste you love. It is available in 200 ml packs with

a refreshing range of flavors including apple, grapes, orange,

mango and fruit cocktail. It has been acclaimed by the ones who

tried it that it was the best ever juice brand they could ever imagine.

Shipping Units

200ML: 24 Packs / Shrink wrapped tray

Haleeb Fun Milk

Milk is the most important for growing kids but they always try to

avoid milk because they find it boring. Fun milk has made the milk

drinking experience full of fun for them through putting their favorite

flavors in white milk. It is available in 200ml packs with four flavors

options chocolate, strawberry, vanilla and almond with cardamom

and saffron.

Shipping Units

200ML: 24 Packs Shrink wrapped Tray

Haleeb Tropico Nectar

Juices play an important role in the functioning of our body, have

many benefits associated with them, and help you achieve the

desired healthy way of life. Tropico nectar is another product from

the house of Haleeb Foods Limited, which is 100% pure nectar,

available in three sumptuous flavors including Orange & Mango &

Apple.

Shipping Units

200ML: 24 Packs / Shrink wrapped tray 1000ML: 12 Packs per Carton

CHILLD DAIRY

Haleeb Butter

Daizy Butter is the best natural source of Vitamins A & D for

everyone, and by far the ideal way of starting yet another busy day.

It is rich in its taste and revitalizes your energy for a long tiresome

day.

Shipping Units

20g pack: 300 packs/carton

50g pack: 120 packs/carton

100g pack: 60 packs/carton

200g pack: 30 packs/carton

1000g pack: 12 pack/carton

International Business Divisions

We have heritage of delivering tasty brands worldwide namely in

Middle East, North Africa, Central Asia, Europe, USA and South

Asia.

With the basic ingredient of imagination, creativity and our core

values the R&D, is in a consistent effort to turn ideas into delicious

products.

With immense national branding triumph, the company opened its

wings to international spheres; introducing rich eastern heritage of

taste. We have a diverse range of Beverages, Dairy products, UHT

milk. 

STRATGEIC MANAGMENT

STRATEGICG MANAGEMNET IS THE COMBINATION OF THREE PROCESS :

STARGEY FORMULATION

STRATEGY IMPLEMENTATION

STARTEGY EVALUATION

The Strategic Planning process

Concept of strategic Management

Assessment of the business environment

Internal environment

Analysis of each functional area

such as finance, marketing human

resources etc.

Study of management areas

Study of human side

Analysis of organizational strength

and weaknesses.

External Environment Analysis

Social factors

Demographic characteristics:

population, age, rural & urban mobility,

income distribution. For example baby

boom in US after 1980’s world war.

Social attitude and values: customs,

beliefs, ritual, changing life styles,

purchasing power.

Rural India: rise in purchase power,

education levels, increasing awareness

due to media. For example LG

developed “no frill” TV for rural areas

named”Sampoorna”.

Family structure and changes in family

values: both parents are working.

Education levels: awareness and

consciousness of rights and work ethics,

consumer rights awareness and Law.

Change in ethical environment:

increasing consumption of liquor and

tobacco.

Social responsibilities of business :

treatment to reduce pollution , forest

degradation , ban in use of plastic ,

companies adopting villages , creating

facilities for general public , health

services.

Non conventional energy sources: use

of wind energy and solar energy as an

alternative source of energy,

environment friendly practices.

Economic Factors

Capitalistic

Socialist or mixed economies

National economic policies such as

annual budgets, liberalization,

protection, taxation, fiscal and

monetary policies, rate of savings

and investment, export –import

policies.

National economic indicators such

as rate of growth of GDP , National

Income , inflation , per capita

income &disposable incomes.

Technological Factors

Technology) revolution

Impact of IT (Information

Cutting edge technologies

ERP enterprise resources planning

systems

For example :

Change from black and white TV to

Plasma TV

Normal tyres to Radial tyres

Form narrowband to wireless

broadband.

Fixed landline to mobile

Political & Regulatory Factors

Understanding of political and

government regulatory philosophy

Political stability.

Uncertain Political Situation

Terrorism

Competitor Analysis

Identifying competitors and the

threats they pose?

Strategy of the competitors

Strength and weakness of the

competitors

Competitive advantage and

disadvantages of relative

competitors

Competitors, past, present and

future strategies.

Competitors respond to a new

product or pricing strategy.

Source of information for competitor analysis

Company involve intelligence

agencies to collect information of

competitors , trade secrets , tender

prices .this is very common practices

in Japan and USA.

Japanese have technological

information scanning & analysis

system and intelligence activities of

MITI (Japanese Ministry of

International trade & industry ) and

JETRO (Japan External Trade

Organization ) .

Mitsubishi International Corporation

occupies two floors of Pan America

Building in New York and has a small

army of people screening technical

magazines and contacting companies

for brochures & other material.

Apart from them information are

gathered from recorded data like

company annual reports , product

brochures , observable data such as

competitors pricing and opportunistic

data such as discussion with dealers ,

suppliers , customers and previous

management of the competitors

Internal Analysis

Basic strategic management

tools to evaluate company

resources and internal

environment are:

Present strategy

Company’s resources

SWOT analysis

Value chain analysis

Strategic cost analysis

Competitive strength analysis

STRATEGY IMPLEMENTATION

Allocation of sufficient resources

(financial , personnel , time ,

technology support)

Establishing a chain of command

or some alternative structure

cross functional teams)

Managing process which includes

monitoring results , comparing to

benchmarks and best practices ,

evaluating the efficacy and

efficiency of the process ,

controlling variances and making

adjustment to the process ,

controlling for variances and

making adjustment to the

process as necessary.

Strategy evaluation

Measuring the effectiveness of

the organizational strategy

There are two approaches, the

industrial organization approach

based on economic theory and

deals with issues like competitive

rivalry , resource allocation ,

economies of scale assumptions

–bounded rationality ,self

discipline behavior, profit

maximization. The social

approach deals primarily with

human interactions assumptions

–bounded rationality , satisfying

behavior, profit sub-optimality

Core competencies

A Core competency is the

company’s key strength which

includes a number of constituent

skills. For example a core

competency of Eureka Forbes is its

expertise in door-to-door selling.

They are called distinctive

competencies.

To be considered a distinctive

competencies , the competency

must meet three test :

Customer value

Competitor unique

Extendibility (developing new

product/services or enter new

market)

Cooperative strategies

Cooperative strategies are used like

competitive strategies to gain

competitive advantage within an

industry by working with other firm.

The two general types of cooperative

strategies are collusion and strategic

alliances.

Collusion is the active cooperation

of firms within an industry to

reduce output and raise prices in

order to get around the normal

economic law of supply and

demand. Collusion may be explicit ,

in which firms cooperate through

direct communication and

negotiation , or tactics in which

firms cooperate ndirectly through

an informal system of signals .

A strategic alliance is a partnership

of two or more corporations or

business units to achieve

strategically significant objectives

that are mutually beneficial.

Mutual service consortia is a

partnership of similar companies in

similar industries who pool their

resources to gain a benefit that is

too expensive to develop alone ,

such as advanced technology.

Joint venture is a “cooperative

business , activity , formed by two

or more separate organizations for

strategic purpose

Licensing arrangement is an

arrangement in which the licensing

firms grant rights to another firm in

another country or market to

produce and /or sell a product.

Value chain partnership is a strong

and close alliance in which one

company or unit forms a long-term

arrangement with a key supplier or

distributor for mutual advantage.

Business level strategy

Business level strategies details

actions taken to provide value to

customers and gain a

competitive advantage by

exploiting core competencies in

specific , individual product or

service markets.

business level strategy is

concerned with firm’s position in

an industry , relative to

competitors and to the five

forces of competition

Classification of organization structure

The product to be developed is

comprehensible for one person.

one person likely to have all the

knowledge needed to develop

manufacturing and assembly.

The product to be developed has

a fairly low complexity, but total

work is high. This kind of product

is likely to be developed within

one functional department.

The product to be developed

consists of a lot of different

elements, such as software, PCB,

power supply and mechanical

structure.

The product is complex. Total

work is very high. Employees can

thus participate on a full time

basis.

Human Organization structure

According to the management

science , most human

organizations fall roughly into four

categories :

Pyramid or hierarchies:

an arrangement with leader who

leads leaders. In a hierarchy

every employee tends to rise to

his level of incompetence.

Committees or juries:

these consist of peers who

decide as a group, perhaps by

voting. Committee is usually

assigned to perform or lead

further actions after the group

comes to a decision, whereas

members of a jury come to a

decision.

Business strategy implementation

Implementation strategy entails

converting the organization’s

strategic plan into action through

the development of programs,

budgets and procedures .It is job of

whole management team. all

managers become strategy

implementers in their area of

authority and responsibility, and all

employees are participants.

Program :

it is statement of the activities or

step needed to accomplish a

single-use plan. It may involve

restructuring the corporation ,

changing company’s internal

culture , or beginning a new

research \efforts.

Budgets :

is a statement of a corporation's

programs in terms of dollars.

Procedures :

(SOP) standard operating

procedures are system of

sequential steps or techniques

that describe in detail how a

particular task or job is to be

done.

Leadership Strategy The combination of leadership with

management leads to success

because the vision and strategy is

backed up with planning,

budgeting, and operating to see

vision achieved. Leadership skills

are acquired over a lifetime by

gaining knowledge and sharing it to

enhance the organization’s full

potential.

A leader is able to anticipate the

future and allow for developments

in technologies and changes in the

marketplace or the global

economy.

Leadership includes the vision,

strategy, communications and

empowerment that allow entire

company to participate in its

growth and development.