GAME ON! How wearable fitness tech is changing employee health & wellness

Shawn LaVanaSenior Director, Marketing, Virgin Pulse

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@virginpulse

PLANET

PROFIT

PEOPLE

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WE’RE CRITICALLY DISTRACTED

Office distractions consume 2.1 hours per day

We switch activities every 3 minutes

We’re distracted every 11 minutes

Your Brain at Work. David Rock

TECHNOLOGY IS INVADING OUR PERSONAL SPACE.

FOR COMPANIES TOBE AT THEIR BEST, THEIR EMPLOYEES

MUST BE AT THEIR BEST.

FOR EMPLOYEES TOBE AT THEIR BEST, THEY MUST TAKE CARE OF THEMSELVES.

A 10- to 40-minute burst of exercise leads to

an immediate boost in concentration and mental

focus. Source: British Medicine Journal

People who exercise during the workday are 23% more productive than on days

when they don't exercise. Source: International Journal of Workplace

Health Management

Researchers from the Penn State University found in their study that the more physically active people

reported greater general feelings of excitement and enthusiasm,

compared with less physically active people.

Source: Journal of Sport & Exercise Psychology

Poor nutrition is associated with

cognitive decline. Hyperglycemia and

hypertriglyceridemia cause cognitive impairment. There

are increasing data to support

The intake of five fruits and vegetables or selected vitamins may be useful for identifying

the oxidative stress and inflammation involved in the genesis of cardiometabolic diseases (heart

the role of nutrition in maintaining cognition. Source: Morley, J. (2014).

"Cognition and nutrition." Curr Opin ClinNutr Metab Care 17(1): 1-4.

disease, diabetes) and for motivating at-risk patients for changing dietary habits. Source: Folchetti, L., Monfort-Pires, M., de Barros, CR., Martini, LA.,

Ferreira, SR. (2014).

People with an insufficient amount of sleep are more likely to suffer from hypertension, diabetes, depression, and even cancer. Source: Institute of Medicine. Sleep Disorders and Sleep Deprivation:

An Unmet Public Health Problem. Washington, DC: The National Academies Press; 2006

Employees suffering from

sleep disruptions

have less energy, poorer cognitive function, less

productivity at work and home, and have decreased

ability to cope with stress.

Source: Turgiss, Dr. Jennifer. Asleep On the Job: The Causes and

Consequences of Employees’ Disrupted Sleep and How Employers

Can Help. Virgin Pulse. 2014.

Social support increases happiness, satisfaction with life and decreases loneliness. Source:

McAuley, E., Blissmer, B., Marquez, DX., Jerome, GJ., Kramer, AF., Katula, J. (2000). "Social relations, physical activity, and well-being in older adults." Prev Med 31(5): 608-617.

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CONSUMER WEARABLES / DEVICES IS ALREADY A $14B GLOBAL MARKET

(FORECASTED TO BE $70B BY 2024)

OVER 100,000 CONSUMER HEALTH & FITNESS APPS

OVER 1.5 BILLION DOWNLOADS PER YEAR

22% INCREASE IN

EFFECTIVENESS WHEN FITNESS

GOAL IS PURSUED IN CONCERT WITH

TECH

52%CONSUMERS

AWARE OF WEARABLE

FITNESS DEVICES

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1 in 3CONSUMERS

LIKELY TO BUY A WEARABLE

FITNESS DEVICE

DEVICES: NOT JUST FORFITNESS FANATICS

“Because they are designed to be worn close to the body, [wearable devices are] ideal for

monitoring our vital signs and health. They'll track how active we are, our sleep quality, and

how many steps we take during the day.

Consumers of all sorts — fitness buffs, dieters, and the elderly — will come to rely on them.”

“

The Business InsiderJuly 2013

ENABLE TRACKING

INCREASE BEHAVIOR ADOPTION

INCREASED ACTIVITY

VALIDATED DATA

1

2

3

4

WHY USE ADEVICE?

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PROGRESS TRACKING

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FEEDBACK

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RECOGNITION

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REMINDERS

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SOCIAL

HAPPIER& MOREOPTIMISTIC

REDUCES:

STRESSANXIETYDEPRESSION

INCREASES:

DETERMINATIONCREATIVITYPLASTICITY

CONTROL

LOWER RISK 0F

DISEASE

INJURIES

DAILY

LONGEVITY

FEWER

ENERGY

WEIGHT IMPROVED

BRAINFUNCTION

EXECUTIVE FUNCTION

ATTENTIONCONTROL

TASKORIENTATION

REACTION TIME

THANK YOU!QUESTIONS?

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Shawn LaVanaSenior Director, MarketingVirgin Pulse