gsummit sf 2014 - achievement unlocked: gamification of loyalty by jeff berry
TRANSCRIPT
Achievement Unlocked: The Gamification of Loyalty
June 12, 2014
Gamification Defined
More ≠ Better
Spin-offs of your favorite TV shows
Being too tanned
Tans that have gone too far
Everything about 80s fashion
Inappropriate use of QR Codes
Manage
expectations
In terms of next
steps
A few quick wins
Take this offline
Win-win situation
Move the
needle
Skin in the
game
Manage
expectations
In terms of next
steps
A few quick wins
Take this offline
Win-win situation
Move the
needle
Skin in the
game
Overuse of business jargon
When Bad Gamification happens to
Good Companies
Our Approach to Gamification
With our Associates
With our Clients
With our Customers
With our Associates
With our Clients
With our Customers
Gamification is one slice of your
Engagement Pie
Don’t make it the entire pie!
