gsmi/we first slides
TRANSCRIPT
@simonmainwaring#WeFirst
1. Global Recession
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2. Consumer Distrust
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3. Connected Citizens
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Brand/Consumer Partnership: P&G supporting causes in alignment with brand core values
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Contributory Consumption: Zynga using the sale of virtual goods for emergency relief
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Global Brand Initiative: Patagonia-led coalition of apparel brands addressing sustainability
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Brand Goodwill: Nordstrom enters NYC with charity store
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For Profit/Cause Integration: TOMS Shoes and Eyewear
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Non-Profit Brand Storytellers: charity: water
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Brand/Non-Profit Partnerships: Made For Good
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Brand Accountability: BrandKarma.com
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Brand/Customer Partnerships: Socialvest online/mobile platform
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Brand Collaboration: Nike Environmental Design Tool
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Citizen Activism: #OperationCupOfTea
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Mobile Brand Accountability: GoodGuide customer app
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Kiip: Social Gaming as OS + Social Currency + Mobile Content