asa slides - we first
TRANSCRIPT
Simon Mainwaring
PRESENTED October 11, 2012
Using Social Technology to Build Your Reputation, Profits and Social Impact.
Goal: Build Social and Brand Value
“The future of profit is purpose.” “Brands must be the chief celebrant, not celebrity, of their communities.” “Brands must seek consumer action, not acquisition.”
Social Engagement Trends:
Simon Mainwaring, Author, We First
Thank you, ASA.
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